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As we enter the month of May which will see me turn 21 and lose what I consider my USP, it’s time for another monthly report which shows the ViperChill stats for April. While I have no goals for the stats here in any way, I find it interesting to track changes on a monthly basis and I hope you find it interesting too.
I did slack on the amount of posts written in April due to my hectic workload and a lot of things happening in my life that I couldn’t control, but that didn’t seem to slow down growth at all. Now let’s look at those traffic sources so you can all steal them (legally) from me, shall we?
Overall Traffic
- Visits: 32,196
- Pageviews: 60,924
- Avg time on Site: 2 mins 59 seconds
Due to a lack of posting the traffic has dipped slightly from last month. I also haven’t had any guest posts go live but the subscriber base is growing strong so that says something about the quality of traffic landing here. The articles written in April, were:
- Reputation Management for WordPress (Free Plugin)
- 6 Vital Lessons from a $200/Day Adsense Account
- Six Figure Writing: My Journey from English Failure to Blogging Success
- $0-$5,000 Per Month: How to Make Money With Blogs
- Social Media Supremacy: 10 Experts Reveal Their Strategies
Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. You could say that we prefer signal over noise.
Top Referring Websites
Here are the top referring traffic sources for the month of April:
- Direct: 10,943
- StumbleUpon: 3,677
- Google (organic): 3,474
- Twitter.com: 2,017
- Google.com: 1,633
- SEOmoz.org: 670
- Sphinn.com: 638
- Farbeyondthestars.com: 586
- 1stwebdesigner.com: 546
- Smartpassiveincome.com: 350
Top Referring Keywords
There were a total of 3,583 visits via 1,084 keywords this month. The top 10, were:
- ViperChill: 1,009
- viper chill: 244
- guest blogging: 150
- viral marketing: 129
- wordpress seo: 68
- glen allsopp: 56
- cloud living: 48
- viper chill squidoo: 48
- viperchill.com: 38
- glen allsopp blog: 33
While search engine traffic is still a tiny portion of the traffic that arrives at ViperChill, it is growing steadily month on month with the number of referring keywords increasing by 25%.
Subscriber Stats
Monitoring your subscriber stats is probably the best way to track how well your audience is growing. Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor.
- April 1st: 5,325
- April 30th: 6,239
- Change: +914
In March the audience grew by 988 subscribers and in April by 914 despite the lack of posts here. I think someone out there is conspiring against us growing by 1,000 subscribers in a month. If this rate of growth continues we should reach the 10,000 subscribers mark in around three months which will be a huge achievement for me.
If you’re reading this in a feed reader or inbox, thanks for subscribing!
Personal Update
I recently noticed that ViperChill was regularly being shown on the first page of Google for the phrase ‘viral marketing’. While I haven’t pushed hard to rank for this phrase, I have optimised the site around that term. There are also a lot of people who link to the blog with the anchor text viral marketing which also helps.
The phrase is very competitive and gets around 40,000 exact searches per month in Google so I think this shows that quality content around a topic (which attracts links) is really what Google and other search engines want to provide their audience. I’ve seen the site ranking as high as 4th while most people tell me they see it at 7th or 8th.
Depending on which datacenter you hit and where you are in the world, the position probably fluctuates a lot. Now that I know I am on the right track, I’m going to do some behind the scenes work to get the ranking even higher, and hopefully take that no.1 spot one day.
My 21st birthday is coming up (May 20th) which is a big occassion in the UK and most other countries so I’ll be doing some over-the-top things for that. I took about 8 days off work in April due to some things coming up that I couldn’t control that hit me quite hard. Thankfully that’s over now and I can get back to my typical schedule of providing posts here.
Finally, I’ve just opened up my coaching page and already landed quite a few new clients. I’m really excited to be working with people one-on-one and giving specific advice which I haven’t been able to do for a few years. I’ll explain more about why I’m doing this in a future post but the short version is simply this: I enjoy doing it and it’s one way to monetise ViperChill without using ads or affiliate links (which I hate) and annoying anyone who just wants the content here.
To our success in May!
RSS Subscribers: 
Awesome Glen, to see how good life is treating you, while you are busy with other things.
Turning 21, becoming a grown up eh? Haha! Good luck with that. Celebrate it hard
Hey Stefan,
Yep. Now I can legally go to all the clubs I’ve been going to for three years
Nice nice stats, Glen,
I luv your style of blogging – very few but highly valuable posts, beautifully designed. You’re the equivalent of Apple in the blogosphere. I didn’t know that you have so much direct traffic, I thought most of traffic would come from keyword related searches. Consulting sounds interesting – you seem to be really Ninja-stealthy, I wonder if you can convey that written awesomeness into your life persona.
Thanks Mars,
You’ll have to ask my friends about that one
It is a very nice monthly report. Your stats are just going up every month so great work you are doing. Thanks Greg Ellison
Thanks Greg,
It has been a while since I saw you here!
Hey Glen, congrats for this awesome month report.
Just wanted to say that our coaching session already helped me a lot and I’m working hard to implement everything I learned. Can’t wait for doing another one soon!
Hey Oscar,
I’m really glad that you got a lot out of it. I definitely have a lot of fun doing them.
Would be good to work with you again!
Sweet Bro:)
Massive gain in subscribers, good rankings, good monies!
Party big for your 21st and keep up the good work!
Thanks Diggler.
Looking forward to the massive present you’re getting me
Haha.
Congrats, Glen. You’re doing very well.
Thanks Anne!
I see your blog is growing very nicely as well
Great to hear how well things are going here Glen, and not a surprise. Each post is full of value.
Thanks again for our coaching session. I have some time set aside this week to sit down and implement what we talked about, which I’m really looking forward to.
Happy Birthday for the 20th May!
Jen
Hi Glen,
Glad to see you growing, your site is one of the best blogs on the web. To tell you the truth, I always thirst for your content and I am always disappointed anytime I come here to find no new content.. I understand you, but please, try to be updating more frequently.
BTW: The smartpassiveincome traffic source, is it from the guest post you wrote sometimes ago?
Thanks a lot,
-Onibalusi
Hey Glenn, advance happy birthday then.
Im amazed on how you get so much traffic from Stumbleupon since that social network isnt really for marketing types of stuffs right? Also it looks like you really get good traffic from the sites you make a guest post on. Anyways good luck with your coaching program. for me I think its cheap that it may fill up your schedule that you will all of a sudden have no time to blog, lols.
Hey Melvin,
I’ll see how it goes. There’s a good chance I wont be offering coaching for very long. The traffic from those sites are nothing to do with guest posts, just mentions in their articles.
Thanks for the comment Melvin!
I’m seeing Viperchill holding tight in 7th for viral marketing in WA, USA. Keep up the great work Glen, I appreciate the help I get out of it.
Hey glen,
What ever happened with the lawsuit? As well as the hacking attempt?
The site was hacked on Saturday, I’m still waiting to hear back from that.
No update on the lawsuit; I was not in the wrong so it should be fine.
Phew, glad to hear it’s all working out
Thanks for your concern buddy
I just subscribed in April and love your blog. Hopefully everything gets sorted out in your life so you can enjoy that upcoming birthday to the max!
Thanks for subscribing Jean.
Congrats on your success! Here in Bloomington, Illinois you rank #2 for viral marketing…behind only a wikipedia entry. That’s a MAJOR achievment!
Thanks for that Richard! #2 is fantastic!
For me it’s showing at #8 for Google UK.
Btw Glen, happy birthday from me as well for the 20th
.
I am showing you at #7 for Viral Marketing here in the central United States (Iowa). If you hit top 3 (and I am sure you will) then your organic traffic will certainly get a nice boost.
Hi Glen,
Thanks for the update on your blog. It’s so exciting that you are growing at nearly 1000 subscribers per month. And congrats on getting into coaching. I’m sure a lot of people will utilize your services.
Happy 21st birthday in a few weeks!
All the best and continued success,
Greg
Thanks Greg,
I hope all is well
I appreciate your support as always!
By the way, I just checked and you are #6 for viral marketing on Google. I live in Tennessee which is in the southeastern U.S.
Congrats on some impressive stats and subscribers Glen!
Can’t wait to see where next month will bring us and you. Keep up the great posts
Thanks Murlu,
Will be interesting to see if the site passes the 7k mark this month
Oh that made me laugh about your USP. Don’t worry, we’ll still love you even when you’re an old has-been aof 21:) I’m twice 21 which is proving to be twice as good. Although 21 was definitely fun. From what I can remember… Don’t work too hard:) Enjoy it!
Hahah.
Cute Annabel. Very cute
Just last month I checked you were on the second page of google and now 5th on the First page of google. No doubt you know your stuff. All these at nearly 21. (Happy birthday in advance!). In time I can see you becoming the king of the blogosphere.
Awesome content! Always looking forward to your next post.
Hey Topps,
Awesome that you see the rankings so high. Thanks for the kind words. Next post is up tomorrow
I appreciate these reports Glen, I’m a numbers junkie and I’m always fascinated to see an inside look at someone else’s site.
Happy birthday, and FWIW, you are ranking number 8 for viral marketing here in New Zealand
Hey David,
Awesome to see you over here. Thanks for the update on the ranking!
This is an awesome post! alot of quality information, I think I will take the time to implement these ideas
thanks Glen.
Hi Glen,
Happy birthday in a few weeks!
I´m new to your blog, and I just read your “What the F***” and I must say I´m impressed. I like your style and what you´ve accomplished in the age of 21 (soon). Good luck with everything..
Henrik
Hi Henrik,
Thanks for the kind words
.
Hi Glen,
Just thought I’d point out a typo on your Coaching page. You’ve put: “If you think I charge a lot then I wont send you to people like..”. It should actually be “won’t with an apostrophe.
I’m not being pedantic but if I’ve spotted it then I’m sure someone else will to.
Good Luck
Adem
I’ve been tracking your climb in Google UK #6 at mo, good work, but I bet the traffic isn’t that great as you climb up. Like my ‘seo consultant’ its only SEOs searching on the term!!
You can see the traffic in this post.
Not great, but not bad. It will only increase
Hey Glen,
I noticed that you said you have no goals for the stats listed above. Is that to say the traffic doesn’t really even matter much to you? It’s more about just providing quality content and letting the rest follow sort of an attitude?
Side note: I see you as #7 for Viral Marketing
I’m just curious as your reasoning to why it seems as if you don’t care about the traffic. I guess I could lump myself in the same boat. Yes my blog is about earning money online but I don’t run any ads on it and I rarely post about products via affiliate links. I doubt I’ll even put ads on it until I have 10,000+ subscribers because I make money from other types of websites (I’m not a guy that makes money online by telling people how to make money online).
Anyway, bringing it back on topic what is your point of this site other than providing an outlet for your thoughts etc? Do you plan to sell other services later or a paid program later perhaps?
Chris Guthrie
I always look forward to your posts and have a big interest in viral marketing.
And FYI, without being signed into gmail and without google toolbar (just to keep it pure), in Ontario Canada I see you at #6 on Google.ca and #5 when I switch to google.com
Hey Steve,
. And thanks for the info.
Glad you look forward to the posts here
Glen,
Thanks for being so open about your stats and have a happy birthday. I think the blogging community is the only group that is NOT trying to out-fox its customers, while at the same time providing some amazing marketing and really great content.
I just found your blog by accident today, so I plan to come back for a lot more. Great work here.
-Joshua Black
The Underdog Millionaire
Hey Joshua, glad you found us at ViperChill
. Maybe I’m biased (:P) but, you should definitely keep checking back here 
. Also have you taken a look at “the base” (http://www.viperchill.com/base/)? A list of the posts here organised by categories – SEO, Social Media, Business and posts around ViperChill, such as this post 
.
Glen! Really great job … you inspire us to greatness, you know. Quick question: Do you think having a “made up” name for your site hurts your traffic potential because it is not directly descriptive or does it help because it’s branded and memorable?
(happy b-day, btw…)
I also think you get an amazing amount of direct traffic, out of my 15k visits per month, 13k are from Search engines, I get less than 2k direct on my site.
dragonblogger…great guest post you have there by mars dorian…
It’s amazing to see how this blog is improving each month. Congrats Glen, and a happy 21st B-Day!