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It has now been six months since I relaunched ViperChill. On one hand I’m really excited to be in the situation I’m in because the growth here is amazing but on the other I’m sad to see just how fast the time has gone already. Time flies when you’re having run, right?
If you’re new here then each month I share the exact keywords and referring sites that sent traffic to ViperChill in the last month. I don’t have any subscriber or traffic goals so this report is purely just interesting for me to look at, as I hope it is for you as well.
Overall Traffic
- Visits: 35,696
- Pageviews: 72,243
- Avg time on Site: 3 mins 39 seconds
The pageviews on the site have doubled since last month and the time on site has increased so that shows the quality of traffic landing here. The site is starting to see the kind of numbers I would expect it to have which is excellent. The articles written in March, were:
- 28 Resources from My Internet Marketing Toolbox
- The Process That Makes Me Thousands of Dollars Per Month Online
- How I Helped Make a Bland Blog an Overnight Success
- $1M Case Study: Hiring an FHM Model
- Backstage Pass: How I Do What I Do
- The Most Important Blog Post You’ll Probably Never Read
- Buying & Selling Websites for Profit: An In-Depth Guide
Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. You could say that we prefer signal over noise.
Top Referring Websites
Here are the top referring traffic sources for the month of March:
- Direct: 11,476
- StumbleUpon: 3,491
- Google (organic): 2,854
- Twitter.com: 2,151
- Google.com: 2,150
- Sphinn.com: 1,446
- SEOmoz.org: 1,130
- PPC.bz: 755
- Smartpassiveincome.com: 607
- Facebook.com: 444
Private note from Glen: I have noticed one European blogger trying to mimic my traffic sources exactly each month. To you I want to say that what you’re doing is fine, but as my aim here is to help people as much as possible, I feel the need to say your time would be best spent focusing on your content and carving out your own niche. 
Top Referring Keywords
There were a total of 2,967 visits via 874 keywords this month. The top 10, were:
- ViperChill: 894
- viper chill: 280
- guest blogging: 162
- viral marketing: 110
- viperchill.com: 54
- glen allsopp: 44
- wordpress seo: 29
- internet marketing: 28
- www.viperchill.com: 23
- viperchill minimalist marketing: 18
Last month the search engine traffic grew by 33% and this month it has grown by almost 50%. Search engine traffic only accounts for 8.31% of visits to ViperChill but it’s still nice to see this figure growing.
Subscriber Stats
Monitoring your subscriber stats is probably the best way to track how well your audience is growing. Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor.
- March 1st: 4,337
- March 31st: 5,325
- Change: +988
988 new subscribers in a month is a new record here at ViperChill and something I’m both surprised at and happy with. If this continues the site should reach 10,000 subscribers well before the end of the year, which is a huge milestone.
If you’re reading this in a feed reader or inbox, thanks for subscribing!
6 Month Stats
I thought it would be interesting to look at a few metrics and see how they have changed over the course of the last six months.
Brand Searches
Here I monitored how many people have found the site using the term ‘viperchill’ in a search engine. If searches for your brand are growing then you know you’re doing something right and people are talking about you.
Subscribers
This month saw the biggest growth in subscribers yet. This is partly due to a few things happening that I probably can’t duplicate so I’ll see how the next month goes when I continue to focus on writing the best content I can.
Pageviews
Month 4 saw a huge amount of traffic from StumbleUpon hence the uneven growth. I don’t really rate traffic from StumbleUpon so it’s nice to see only a small portion of visitors from the site made up the 72,000 pageviews for March.
Personal Activity
I don’t really have too much to report this month on a personal level. One great thing that happened was my interview for Dan Schawbel at Personal Branding Blog which was syndicated on Forbes and Reuters. I’m quite proud of that. My brother finalised the dates for his wedding so it looks like I’ll be returning to the UK at some point next year.
Although I’ve only been in South Africa for two months I’ve already had the most profitable month of my life so things are going very well in terms of business. Hopefully it’s not too long till I can tell my brother and sister they can quit their job; there is absolutely nothing as important to me as that right now.
I am admittedly getting overloaded with the number of people I have to see each week and how many projects I’m working on. I’ve let down a number of people I used to be very close with in this country simply because I’m so focused on making what I do a success. I’m still trying to find the best balance between the two so I’ll let you know how that works out.
Finally, I just want to thank you all for your support over the last 6 months. I genuinely want to help you guys as much as possible so it’s great to get feedback which shows I’m doing exactly that. I have never been part of a more awesome community online of people who really want to succeed and help others do the same.
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Great to see the site doing so well glen. It’s fascinating to look through the statistics and it gives a unique perspective to all us budding web entrepreneurs out there. Thanks for the transparency.
On a side note, I only found your site about three weeks ago so it looks like I am (an admittedly miniscule) part of your growth this month!
Thanks Adam!
I think transparency here is one of the keys to the sites’ growth.
Glad to have you as part of the community
You successful bloke…
Haha,
What is with the Englishness today Mark?
Great Blog, Glenn!
The big value of your blog is that you provide people with very specific advices and examples (like screenshots from the Google Analytics).
(I’ ve Just read a previous comment – and there is exactly the same content
. Ouch!)
Anyway – keep up good work!
Thanks Dmitry,
No problem – I like to hear it anyway
That’s awesome Glen. March has been an incredible month for me too!
I noticed and I’m very happy for you Oscar,
You’re someone who has “been with me” from the start of the journey so it’s great that we’re still both around and going strong
You know both cloud living and your posts here have helped me a lot, although I’m not into internet marketing directly.
Big growth this month but you deserve it as you offer great value. I recently shed 90% of the blogs I follow keeping only the ones that give a great deal of value and yours was right up there under my Online marketing feed. Cheers for all your shared experience and insight mate
Cheers Jonny!
I’ve had quite a few people tell me that. I guess the signal vs noise approach is working
Great post as usual, Glenn!
Hang in there, it is now that your projects will get heavy and your friends will seem to not understand you or that what you do requires that amount of time, but remember this that true friends will stay with you even when you can’t give them attention every second of every day.
Now go bring me your next great post! …and happy easter and all that!
Hey LG,
Very good point, I appreciate the advice.
Happy Easter!
It’s wild about the work and not getting to hang with the people. I have noticed that too and I have noticed that some other friends fall off the map when they have kids. They tell me I’ll understand when I have a baby too. Sorta hate that comment but meh.
Don’t forget the new friends that come into your life from your passions.
Good point Scott,
I’ve had a few situations here in Cape Town where I couldn’t tell if new people in my life wanted to hang out with me just for advice or because I’m me (like my close friends). I find it hard to tell but I’m just overloaded with places I’m supposed to be anyway that I decided to cut it out completely.
I’m sure that will change in the future.
Awesome awesome awesome, I’ll be repeating that so many times (again) in comments on this blog! Keep up the excellent work and thanks a million for your transparency with all this! I’ve been constantly taking a leaf out of your book on such things and it’s always worked to everyone’s advantage.
I’m sure you’ll be able to help your sis & bro out. It’s always great to have tangible goals of things to do with money, especially when it’s about helping others and being close to family. Great work Glen!
Thanks Benny,
I really appreciate your support and it’s been awesome getting to “know you” over the last few months.
Hey, I’m not going to lie man, you have some very good in depth content and obviously you care for your readers more than anything. And that is why I’m a subscriber now!
I think there are only a couple people I can think of that seem to genuinely help out their readers more than themselves as much as possible and off the top of my head its you and probably Jason a.k.a. TUK.
Word!
Jay
Hey,
Thanks Jay, good to have you here!
I haven’t heard of Jason but I’ll check him out.
I’m sure you have… he wrote an entire post on your website at theuniversitykid.com
Jay
Glen,
It’s incredible to see your subscriber count rise. Holy shit! As for friends, either they’ll understand or they won’t. I’ve told me younger sister that if you can’t hang with your friends when you’re all sober (at someone’s house), they’re probably not your friends to begin with. All they want is to drink
I’m glad you came back to Viper Chill. I remember reading a bit of content on PluginID and thinking, ‘personal development is great, but I want to read more about SEO, ranking, etc.”. Fascinating stuff!
Haha
Hoooly sheyettttt
It’s good to be back
Congratulations on a job well done!
Thanks Andrew!
Congrats!
Hope your brother and sister get to quite their jobs asap, im hoping to do the same for my gf who is stuck working her arse off for a terrible company. hopefully your teachings will be part of that solution
Great Job Glen,
Looking forward to reading that interview.
Keep it up man!
Thanks for a great resource Glen.
/Jonas
Thanks for a great resource Glen.
I really appreciate the effort you’re putting in.
I’ve found a lot of focus in my life the past few months thanks to you and other bloggers.
Have a great day
/Jonas
Glen -
“Hopefully it’s not too long till I can tell my brother and sister they can quit their job; there is absolutely nothing as important to me as that right now.”
I admire this statement A LOT. I think it’s amazing that you care about your family and other people so much. Keep working hard and make it happen!
Jeremy
What you’ve been doing is nothing short of remarkable man. Just remember to enjoy the journey.
Hi Glen,
There’s no way to be in a hundred different places at the same time and remain effective. You’re authentic and your friends need to be as well.
I read your work on a regular basis now because of your ‘signal’ and positive intentions. I’m fascinated by the education I’ve received here.
Congratulations on your growth (despite the growing pains). Wishing you continued success!
Congrats on the tremendous growth. I found you via SEOmoz and am actually subscribed from two email addresses – work & personal
I love seeing all the web stats since I am an analytics guy at heart! What program did you use to make the bar graphs? I could probably make them in MS Excel but curious what you use.
Thanks for all your hard work & keep it up. Looking forward to another great month.
Hey Mark,
Thanks!
I use Office for Mac 2008 (Excel) to create the charts
Thanks for the monthly update posts. I have enjoyed these so much that I am going to start doing something a bit similar on my own sites.
What I really like about these posts are that they will be giving yourself a monthly update as well as other people. The chance to see your past work and think about it clearly is so helpful!
Hope things continue to go well for you, and congratulations to your brother!
Congratulations on the growth, and thanks for sharing the report.
The interview on the personal branding blog is great – and to be included with the likes of Gary V is quite an honor.
Was just gonna shut the comp off, then I checked the reader and voila. VC is one of the few blogs I read so…
Anyway I also recommended VC to my friend Craig, a new blogger, hope he starts visiting and improving his blog.
Signing off now…
p.s. congrats on the syndicated article man!
Hey Glen, very cool. Thanks for sharing this information. It’s always nice to see a little “behind the scenes” of a popular website.
As you know, I am a fairly new reader here so I didn’t get to witness the growth over the past 6 months but you can be sure that I will be here for the next 6 months, and beyond!
Glad to see that Viperchill is growing steadily! Keep up the great work Glen.
P.S. I bought Cloud Living but I still haven’t had a chance to go through the whole thing, seen lotsa solid information just by glancing through the sections
Congratulation on the fact you got so many new subscribers. I am sure you will reach 10,000 before the end of summer.
What do you use for the gadget to ‘Subscribe by e-mail’ ?
I am using Blogger and I could not find anything like that there. I am subscriber to your site and it works fine. I especially like it that it says ‘no spam
Hey TCC,
That’s a feature of Feedburner (owned by Google) that you can add to your blog
Hi Glen,
I spent a large portion of my day last Saturday reading all 10 of your popular articles. I want to thank you so much so writing and sharing them. I learned SO MUCH. I read about you on a recent Dragos Roua post and I’m really glad I clicked on the link.
Also, it’s very inspiring that you are trying to get your brother and sister to be able to quit their jobs. That’s really cool.
Thanks again for all that you do.
Thanks a lot Greg, I really appreciate the feedback and support.
It’s why I do what I do
Its nice to see that PPC.bz approves your blog. Usually they butcher blogs pretty bad. this month Im interested in writing to seomoz as well because I’ve heard it brings good traffic.
Pretty exciting to see ‘viperchill’ at the top of your keyword list by a mile. To be expected I guess but you’re getting a lot of direct traffic meaning people are coming straight to you right? How you feeling bout it. Any Keywords you’d like to see at the top other than ‘viral marketing’ of course?
Hey Ben,
I really have no goals for the traffic here. My only real reason I would like to rank for ‘viral marketing’ is that it would make a nice case study to show people what is possible. More importantly, I think I deserve to rank for the phrase and deserving sites are what Google want to rank.
To me it means that people are talking about the site online / offline and people are trying to find me that way. I don’t think it’s just the audience that I’ve already built looking for the site.
Nice progression. It looks like you have a good balance or should I say variety of traffic sources and keywords. Man and Month 6?? Looks like you are inside the “fulcrum” of some serious growth. I appreciate your posts and this data as it gives me a lot of useful things to follow. Oh and the FF form plugin is without question the #1 time saver for a blogger, IMHO!
Take it easy…Mike
Hey Mike,
Yeah I definitely felt like I reached some kind of tipping point this month which is quite exciting. I could be wrong of course
Thanks for your support!
Very awesome Glen
I love watching your success – and you and I have one very similar goal, we both want to be successes so our family’s don’t have to slave away at jobs they hate… cheers!
Hey Maren,
That’s awesome. Thanks for stopping by!
Beaut work Glen. I guess “due to a few things happening that I probably can’t duplicate” is the interview and stumbles. Maybe you can duplicate them again.. you seem to be on a roll. I worry about your bro and sis not needing to work… And as for your friends, that happens but I’ve found that true friends don’t care if you haven’t contacted them for months or even years. They’re always happy to hear from you anytime:)
I am probably blind but is it possible to search ViperChill.com? Wanting to find the wordpress SEO article you wrote a while back. Thanks!
It’s in the sidebar
Or you can click here.
It is always great to see how your site is doing. It is an encouragement. Keep up the great work Glen!
You’re doing great, Glen! Especially the time spent on site it’s what counts from my point of view. That shows that you’re not getting “click crap traffic”. Way to go
Great info!
1 question. it looks like you have started with 3000 RSS subs in Month1. Did you get them from scratch in 1 month ? or is it a kind of asset you could recycle/reuse ¿?
I am glad to see the search exploding in Month6. Search Engines still matters.
You’re doing extremly well. Congrats!
Hey Franck,
I had around 2,200 when I started. You can view the month one report here: http://www.viperchill.com/viperchill-1/
I started this blog when I was 16 (5 years ago) but abandoned it.
Thanks for clarifying
I am launching my own blog, and my traffic reports are far from your metrics Glenn.
Not the same language, not the same blogger neither! Thanks for inspiration
Glen, you are so inspirational! I really enjoy getting your posts in my inbox, especially these monthly reports.
Nice to see some stats – I just launched a blog my self and its just nice to see figures from other sites. Also I will just say I enjoy you post and look forward to more.
Steve Pavlina was one of the first bloggers I saw writing novels for articles when everyone was saying they should be shorter and catch attention with lots of headings, bullets, and short paragraphs. You won’t find that at Steve’s… Do you happen to read Rands in Repose? He puts out about a post a month and they’re always excellent reads.
You have some great content. Enjoying reading your articles… now I have 9 new tabs with your articles on them ready to read. Cheers bro, keep kicking a**.
I’ve forgotten exactly when I started reading, or where I heard about you, but it was a month or two ago, and I’m glad I found this blog. I’ve been trying to retroactively go back and read posts, and there is a TON of information here. Props. Interesting to see that a lot of traffic is coming from PPC.bz
Hey James,
. I’ve only just started helping Glen out myself and am also going back through all the articles and getting a load of information 
. Many things I’d never even thought of 
.
However you found us, we’re glad you did
Hey Glen,
Listened to you on the ThirdTribe website, great interview. I’m from South Africa and it seems you’ve picked up the South African accent. Nice One.
Why do you want your brother and sister to quit there jobs? It would be a lot more rewarding and healthy for all of you if they took your advice and did it themselves… Enable them to quit their jobs with your guidance, but don’t do it for them…