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ViperChill Monthly Report 10 (The Month with Just One Post)

69

I wasn’t going to post this as it is quite delayed, but this blog wouldn’t be a very good case study if there were a month missing from my stats reporting. Especially if I’m only doing them for 12 months. Each month I reveal the websites and keywords that drove traffic to ViperChill, and share some personal insights into what is going on in my life.

I don’t care about the stats and don’t have any goals, but instead view this as a great way to help you all see how I’m growing my blog and the kind of traffic sources you can use to do the same. Let’s look at the numbers, shall we?

Overall Traffic

july-2010

  • Visits: 34,196
  • Pageviews: 57,077
  • Avg time on Site: 2 mins 14 seconds

Every time I publish a new article, there’s always a spike in the stats for the site. With that in mind, it’s obvious to see why this month had less traffic than most, although the figures are still rather high for writing so little. The article written in July, was:

  • Conquering Big Industries: My Bulletproof SEO Strategy

Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. You could say that we prefer signal over noise.

Top Referring Websites

Here are the top referring traffic sources for the month of July:

  1. Direct: 10,337
  2. StumbleUpon: 9,571
  3. Google (organic): 5,337
  4. Google.com: 911
  5. Twitter.com: 754
  6. Socialmouths.com: 686
  7. SmartPassiveIncome.com: 551
  8. Farbeyondthestars.com: 400
  9. Pluginid.com: 340
  10. Facebook.com: 335

Top Referring Keywords

There were a total of 5,629 visits via 1,434 keywords this month. The top 10, were:

  1. ViperChill: 928
  2. wordpress seo: 580
  3. viral marketing: 525
  4. social media strategy: 248
  5. viper chill: 230
  6. guest blogging: 138
  7. hostgatorestonia.com: 102 (Bug?)
  8. viperchill anchor text: 99
  9. glen allsopp: 98
  10. seo wordpress: 90

While search engine traffic is still a tiny portion of the traffic that arrives at ViperChill, it is growing steadily month on month with the number of referring keywords increasing by another 25%.

Subscriber Stats

Feedburner is so erratic that I just can’t take it that seriously anymore. Despite the current flaws in the system, I will continue to report on the numbers that it gives me.  Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor.

  • July 1st: 7,543
  • July 31st: 8,174
  • Change: +631

For writing so little, and having a lot less traffic than most months, July didn’t turn out too badly at all in terms of feed growth. If I managed to achieve this every month, that would be a growth of 7,200 subscribers in just one year, which I don’t think many people would complain about.

If you’re reading this in a feed reader or inbox, thanks for subscribing!

Personal Update

It feels like there are a lot less things to do and talk about in South Africa now that the World Cup is over. If you read my last post, you will see that I decided to make a big change in my life and move to Thailand. One of my best friends is staying there – though that is not the reason for my move – so that should make the whole experience even better.

I visited Thailand for two weeks in 2007 and loved the place so I’m looking forward to getting back into the Bangkok vibe. As for why I’m leaving South Africa, I really just feel like it’s time to move on. I’ve loved my time here, have tons of awesome friends and a great girlfriend, but if you don’t feel right in a place, no matter what you have around you, you’ll always feel like something is missing.

I’ll be there in less than a fortnight, and I’ll be sure to update you all with pictures on the next monthly report.

Thanks for all of your support and patience for July. The rest of this year is going to rock!

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69 Comments


  1. Nabeel | Create Your First Website says:
    August 9, 2010 at 12:08 pm

    Hi Glen,

    Awesome stats as always.

    I had a question:
    What’s the difference between

    Google (organic): 5,337
    Google.com: 911

    I mean I know the organic one, but what does the second one mean?

    Congratulations on your plan to move to Thailand. Hoping to see some pictures of Thailand in your next update!

    Kindest,
    Nabeel

    Reply
    • Glen says:
      August 9, 2010 at 1:51 pm

      The second one is from sites like Google Reader, where a lot of people read the content of the blog :)

      Reply
      • Eric | My 4-Hour Workweek says:
        August 9, 2010 at 1:59 pm

        I always wondered this too but never bothered asking. Thanks.

        Reply
  2. Annabel Candy, Get In the Hot Spot says:
    August 9, 2010 at 12:10 pm

    You’re unstoppable:) I just posted my one year stats too and they look a bit puny compared to these… Lol. At least there’s a definite upward movement though!

    Reply
    • Glen says:
      August 9, 2010 at 1:51 pm

      Haha; they’ll definitely grow Annabel, don’t worry about that :)

      Thanks for the comment!

      Reply
  3. Nabeel says:
    August 9, 2010 at 12:10 pm

    PS: Glen, I *think* you missed my comment on the last post ‘VIP Access’. If you didn’t, then please ignore this comment.

    Reply
    • Glen says:
      August 9, 2010 at 1:55 pm

      There’s a ton of comments there. What did you ask?

      P.S. I keep editing your comments to remove your ‘create your first website’ text. This will be the last time.

      Reply
  4. Stefan | StudySuccessful.com says:
    August 9, 2010 at 12:12 pm

    Nice to have such a growth, without doing that much (I think it is still enough). Your past may be equal to the future, or at least, that is what we (the subscribers) believe!

    Good luck with moving Glen!

    Reply
    • Glen says:
      August 9, 2010 at 1:56 pm

      Thanks Stefan,

      Appreciated as always :)

      Reply
  5. Nathalie Lussier says:
    August 9, 2010 at 12:15 pm

    Ooh good luck with your move Glen. I love Asia, so I can’t blame you for wanting to move. :) A friend of mine recently moved back to Canada after living in South Africa too. I love these kinds of personal updates. Oh, and congrats on the stats – nicely done!

    Reply
    • Glen says:
      August 9, 2010 at 1:56 pm

      Woah,

      Long time Nathalie! How are you?

      Thanks!

      Reply
  6. Mars Dorian says:
    August 9, 2010 at 12:16 pm

    goood stats as always.
    Need to put my game to a higher level to match those.

    Have an AWESOME time in Thailand. The food is mind blowing, and the electricity in the air…whoosh, life’s burning bright in Bangkok.

    Reply
    • Glen says:
      August 9, 2010 at 1:57 pm

      Hopefully the protests will be few and far between ;)

      Cheers Mars :)

      Reply
  7. Dev - Technshare.com says:
    August 9, 2010 at 12:25 pm

    Awesome starts, as always. You’re really doing awesome work Glen :) .
    And Good luck with moving.
    Thanks for sharing.

    ~Dev

    Reply
  8. Patrick | Lalala Music says:
    August 9, 2010 at 1:00 pm

    Glen, wish you the best of luck in Thailand. Hope to have you back fulltime soon :)

    Cheers
    Patrick

    Reply
  9. Jillian says:
    August 9, 2010 at 1:16 pm

    Thanks for the update Glen! Guess you’re disproving that whole “YOU MUST POST 3x PER WEEK OR YOUR AUDIENCE WILL NEVER COME BACK!” thing. :P

    Reply
  10. Aurelien says:
    August 9, 2010 at 1:42 pm

    Hi Glen, I am a french blogger and I do publish my stats monthly as well as the money earned from my blog too, last month I had 34 000 pageviews and 350 euros earned, I am working while travelling too, right now in Ukraine (sounds nasty, doesn’t it ;) )

    I’ve got a question for you, how do you do to get an apartment ? when you’re staying for a short term in a country it can be a hassle to find one, I tried in Poland but prices were really too high for a one-month rental, thus I am stuck in youth hostels :( see what I mean ?

    Reply
  11. Eric | My 4-Hour Workweek says:
    August 9, 2010 at 1:58 pm

    Thanks for sharing the stats, Glen. Looking forward to reading more articles in future months, hopefully. ;)

    Reply
    • Glen says:
      August 9, 2010 at 5:39 pm

      Hopefully? ;)

      Reply
  12. TrafficColeman says:
    August 9, 2010 at 2:25 pm

    Glen

    Your stats the way you laid them out were awesome, believe it or not I list my stats on my blog..but not the traffic side of it..just the income part.

    Also I see Pat at SmartPassiveIncome.com does the same thing, I do think this is an special way to connect with your readers an give them an more insight into your world of marketing.

    Thanks Glen

    “TrafficColeman “Signing Off”

    Reply
    • Glen says:
      August 9, 2010 at 2:54 pm

      Pat stole it from me ;)

      I’ve been doing it for almost a year now and really just do it because I would like to see those stats from other bloggers, so think that people must like to see them from me.

      Thanks for the comment

      Reply
      • TrafficColeman says:
        August 11, 2010 at 1:57 pm

        You know what? I think he feasted up to it in the interview you did with him. I haven’t listen to it just yet, but I will here in a min.

        Your doing good things Glen..

        “TrafficColeman “Signing Off”

        Reply
  13. TheInfoPreneur says:
    August 9, 2010 at 2:52 pm

    Glen,
    Thanks for the updates…and most of all, good luck on your move to Thailand. I hope your journey goes smooth and your transition is safe.

    Take care,
    Brandon

    Reply
    • Glen says:
      August 9, 2010 at 2:53 pm

      Thanks Brandon,

      I hope things are well your site.

      Reply
  14. Joshua Black | The Underdog Millionaire says:
    August 9, 2010 at 3:39 pm

    Those are great stats. Thank you for continuing to share them with us. This also goes to show that you do not have to create content every single day in order for new people to discover you as well as for people to come back and look at the old stuff.

    -Joshua Black
    The Underdog Millionaire

    Reply
    • Glen says:
      August 10, 2010 at 7:03 am

      Very true Joshua, I’ve surprised myself with a few things I’ve discovered since starting this blog.

      Thanks for the comment :)

      Reply
  15. Caion says:
    August 9, 2010 at 4:54 pm

    Hello Glen!
    I know this blog has no goals, but why you do not like his other projects and invest some dollars in links to your main keyword: “Viral Marketing”?
    Thanks!

    Reply
    • Glen says:
      August 10, 2010 at 7:02 am

      I have invested quite a lot of time into that phrase (guest posts). I don’t think the $$$ are necessary. I want it to be a natural graph for links with that phrase.

      Reply
      • Caion says:
        August 10, 2010 at 11:46 am

        Glen understand! I’m sure your good work will do it naturally!

        Reply
  16. Moon Hussain says:
    August 9, 2010 at 5:33 pm

    It looks like you were rolling that tiny snowball for a while and now that it’s huge, there’s no stopping it–you’ve got momentum, Glen!

    You’ll probably end up loving Thailand. Your gf’s probably not happy about your move ;)

    Reply
    • Glen says:
      August 9, 2010 at 5:49 pm

      Hi this is Glen’s girlfriend and yes i’m sad that he’s moving :( but at the same time I’m happy that he’s able to do what he wants in life.

      Reply
  17. Trent Brownrigg says:
    August 9, 2010 at 6:48 pm

    I’d say a +631 subscriber month would make anyone happy. Let alone someone who didn’t even try to get them. Good luck in Thailand! Can’t wait to see some pics.

    Reply
    • Glen says:
      August 10, 2010 at 7:02 am

      Thanks Trent,

      Appreciate the support!

      Reply
  18. Alex Wideman says:
    August 9, 2010 at 6:55 pm

    So wait. To Glen’s girlfriend: Are you going with him? It sounds like you aren’t =o I don’t want to stir up drama on this comment stream, but I’m just wondering. To Glen “The King” Allsopp: Great stats again man. I know you never will, but I think it would be interesting to place a single affiliate link at the top of the blog (or adsense ad, but because you have a lot of regulars and SU readers it probably wouldn’t do that well) for a month and see how it goes. :)
    - Alex

    Reply
    • Glen says:
      August 10, 2010 at 7:01 am

      Haha. She’s at work now so can’t reply personally, but no she isn’t going with me.

      I’m very close to releasing my first real product on the site, so I’ll see how that goes. I really don’t want to go down the affiliate route for this site.

      Thanks for the comment, Alex!

      Reply
  19. Michael Novotny says:
    August 9, 2010 at 7:01 pm

    Your stats are phenomenal! What do you suggest, however, for blogs that use more images than text? I get a measly 500 visitors a day and less than 150 subscribers. My blog will turn 1 this August 31.

    Mike

    Reply
    • Glen says:
      August 10, 2010 at 6:59 am

      Find some way to be original with your artwork. Maybe team up with bloggers in your industry and offer pictures in return for credit / links.

      Look at Hugh McLeod as an example of someone who shined through images.

      Reply
  20. Forest says:
    August 9, 2010 at 9:29 pm

    Best of luck with the move. I have been moving around a little but yet to go to Thailand.

    Stats look great, I should take a look at a yearly round up for my blog and see where I am with things.

    Reply
    • Glen says:
      August 10, 2010 at 6:59 am

      Hey Forest,

      Yeah, I think a yearly round-up will be great. I’m going to do one in a couple of months for ViperChill which should hopefully reveal quite a bit.

      Reply
  21. Ron says:
    August 9, 2010 at 10:46 pm

    Congrats on the move Glen. Good luck in Thailand.

    Reply
    • Glen says:
      August 10, 2010 at 6:58 am

      Thank you Ron :)

      Reply
  22. Mike Roberts says:
    August 9, 2010 at 10:52 pm

    Hey man, I’m not a big stats guy, but just wanted to say that I enjoy your writing and I actually began writing longer posts because of your blog. The lengthy, in-depth articles feel much more natural to me, but I wasn’t writing them because all I saw were a bunch of 700-1000 word blog articles out there.

    Keep it up and I’m looking forward to pics of the new hometown

    ~Mike

    Reply
    • Glen says:
      August 10, 2010 at 6:58 am

      Thanks Mike,

      Good to know you like the longer articles!

      Reply
  23. Caleb says:
    August 10, 2010 at 3:27 am

    Glen,

    How did you build such readers and subscribers? Purely through SEO?

    Reply
    • Glen says:
      August 10, 2010 at 6:47 am

      Hey Caleb,

      I think this article should help answer your question.

      Reply
  24. alex - unleash reality says:
    August 10, 2010 at 9:32 am

    awwwwsomeness.

    makes me feel a lil less wonky about not posting for 6 months :P interesting to see your stats and comments above ‘cos i’ve lost less than 10% feed subscribers having not posted in six months, when i thought that i’d log in and it’d have dropped more than viagra subscriptions in a world without women :P

    totally feel and understand what you’re saying about ‘no matter what you have around you if it doesn’t feel right’… full respect.

    touching that wilding is ‘one of your best friends’ but you don’t even call to jam hennymore. meh :P

    holla before you leave ehy. i’mma be bleak if you leave without saying peaceout.

    keep well bro
    a

    Reply
  25. Lye Kuek Hin says:
    August 10, 2010 at 12:36 pm

    Good luck on your move to Thailand. With a different country and culture, probably we can see different perspective in your blog next time. Hope you will settled down well over in Bangkok

    Reply
  26. Jon says:
    August 10, 2010 at 3:21 pm

    Must be hard to leave behind good friends and a girlfriend too, but I can understand your strong desire to be in your favorite environment. I’ve heard Bangkok is a cool place. I plan to visit one day.

    Reply
    • Glen says:
      August 11, 2010 at 7:08 am

      Yeah, travelling does come with its downsides.

      Thanks for stopping by, Jon!

      Reply
  27. Aqif says:
    August 10, 2010 at 5:23 pm

    Glen, to be honest I kind of jealous about your blog stats and from opinion, this ViperChill.com grows thousand of readers is all because ‘frequently update quality content’.

    Really great post as usual Glen. :)

    Reply
    • Glen says:
      August 11, 2010 at 7:08 am

      Thanks Aqif, though it’s actually not that frequent ;)

      Good to see you here.

      Reply
  28. Marie says:
    August 10, 2010 at 7:43 pm

    Thanks for all your valuable posts Glen! You are a true inspiration. Basically, you’re the only one left that doesn’t give me an oddish gut feeling. Be it Steve Pavlina (with his divorce/DS/new Gf), Anthony Robbins (with his new Make Money Now program) or Eben Pagan with his NLP – cold appearance (not to mention that I find his programs non-valuable). I’d very much like to see a post on which people you model, what ressources you use, which books you read. Whose blogs are you subscribed to, which programs do/did you buy when learning about copywriting/marketing/product creation? A post on that would be awesome!

    Thanks so much for being such a true and honest tribe-leader!
    Keep up the good work!
    -m

    Reply
    • Glen says:
      August 11, 2010 at 7:08 am

      Wow Marie. Very high praise. Thank you!

      I think that’s a great idea for a post. Thanks for the suggestion :)

      Reply
  29. Caleb Galaraga says:
    August 11, 2010 at 9:43 pm

    Glen,

    Thanks for linking me the article.

    Reply
  30. Podcast Host, Tim says:
    August 14, 2010 at 11:19 pm

    Glenn – I appreciate your openness… It’s great to understand how the experts are receiving their traffic flow and is perfect for developing traffic strategy.

    Reply
  31. Ian McCready says:
    August 16, 2010 at 5:08 pm

    Glen,

    I just stumbled upon your blog today (although not through Stumble Upon, but another blog reposting one of your articles). I have read through a couple of your posts and have already benefited from them, so thank you =) I subscribed to your feed (which I read in Google Reader, so that gives you page views through Google.com?) Looking for to more useful and interesting posts from Thailand!

    Reply
  32. Tej Kohli says:
    August 23, 2010 at 9:43 am

    My heartiest congratulation for such achievement and wish for me such I will also get massive traffic

    Reply
  33. Martin - TravelDaily says:
    August 25, 2010 at 3:10 pm

    hostgatorestonia.com is actually the url of one of your commentors (another martin, i might add)…

    all the best in bkk – just moved back to europe after two years there :D

    Reply
    • Glen says:
      August 26, 2010 at 7:01 am

      Yeah the owner sent me an email after this post went live :)

      Thanks!

      Reply
  34. David says:
    August 30, 2010 at 2:49 pm

    We want a $1MM website update!

    Reply
  35. Dan Collins says:
    August 30, 2010 at 11:46 pm

    Sorry it’s late… good luck with the move though! I think you should come over to Australia for a holiday some time soon dude. I’ll show you the sights of the Gold Coast. It’s amazing here! It’s meant to be winter but its forecast 28 degrees Celsius tomorrow!

    Reply
  36. Dan Collins says:
    August 30, 2010 at 11:46 pm

    Sorry it’s late… good luck with the move though! I think you should come over to Australia for a holiday some time soon dude. I’ll show you the sights of the Gold Coast. It’s amazing here! It’s meant to be winter but its forecast 28 degrees Celsius tomorrow! Later dude..

    Reply
  37. JapaneseBuddhism says:
    September 8, 2010 at 1:06 pm

    Hi, I discovered you through the interview on the podcast you did with Pat Flynn.

    Awesome podcast and nice job!

    Reply
  38. Sherri @ Luv a Bargain says:
    September 9, 2010 at 11:01 pm

    Do you have any tips on how to maximize StumbleUpon? I feel like I am really missing something?

    Reply
    • Glen says:
      September 10, 2010 at 7:13 am

      Here you go: http://www.viperchill.com/stumbleupon-traffic/

      Reply
  39. Chris C. Ducker says:
    September 27, 2010 at 9:38 am

    Hi Glen
    A fine month you had.
    It’s amazing what good quality content can do for you – even if you only post just once!
    All the best,
    Chris

    Reply
  40. Mark Welburn says:
    October 25, 2010 at 2:58 pm

    Nice stats, any chance of revenue stats? ;-) .
    Are those stats that are from stumbleupon free traffic or paid traffic? i also would like to take advantage of stumbleupon traffic.
    Good stuff as always, thanks, Mark.

    Reply
    • Glen says:
      October 25, 2010 at 11:01 pm

      Free StumbleUpon traffic :)

      Reply
  41. Joette Petter says:
    July 17, 2011 at 9:22 am

    Many thanks for placing up this post, I believe everybody will thank you for that.

    Reply

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    Hey, I'm Glen. In February 2009 I quit my full-time job and have made my living from the internet ever since. Having previously worked as the Social Media Manager for the likes of Nissan and Hewlett Packard, I took my skills and successfully applied them to my own projects. ViperChill is the place I share everything I've learned in order to help other people make a living online, and to live in the Cloud.

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