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New York Times best-selling authors Chris Brogan and Julien Smith recently launched their latest book, The Impact Equation, and kindly mentioned me as someone who has built up a large following of passionate (and attractive) readers. They also compared me to Seth Godin, showing how people who write totally different types of content can still grow a respectable audience in the same niche.
It’s no secret that I’m a huge fan of Seth. Though his posts are usually very short, more often than not they contain ideas you can apply to your business immediately. In this post I’m going one step further by taking Seth’s short, motivating style and opening up my Evernote account for you all to see.
This is a really awkward blog post to write. Mostly because I now have to backtrack on a lot of the things I said recently. I’ll cut a long story short: I’m no longer writing Viral Marketing for Dummies. This was not a decision by Wiley, nor the person who approached me with the book offer. It was entirely mine, and an entirely difficult one at that.
And maybe not even the
write right one to make. I’ve had to tell this story countless times to family and friends over the last few weeks, usually leading to disappointed faces and people not really understanding my decision, so hopefully I can express myself better when I carefully craft the words.
In an early episode of HBO’s hit TV-show, Hung, a financially troubled Ray Drecker finds himself looking for alternative ways to support his family in addition to his high school basketball coaching position. He settles on the uncomfortable idea of becoming a male prostitute, hesitantly enlisting his friend Tanya to become his “pimp”.
In her enthusiastic style, she suggests to Ray that they partake in Viral Marketing in order to bring more clients to their ‘Happiness Consultants’ business. Ray quickly responds, “What the hell is viral marketing?”
Though the episode premiered in 2009, his response wouldn’t be too out of place in 2012. The phrase is certainly known, but how to go about Viral Marketing still baffles many a media executive, small business owner, and anyone with something to promote. This book aims to change that.
Update: It turns out that to set a price above $50 on Clickbank, they need to do it for you. So I’m just waiting for confirmation then the price will be increased. I expect it to be done 24 hours from now. This isn’t a post based on any marketing tactics or insights I have to share with you, so I’m going to keep it fairly brief, since I know you’re all busy. After Sunday, we’ll be raising the price of OptinSkin from $47 to $67. That’s pretty much 96 hours from now (and dropping) until the launch price disappears.
I had been pushed by a few people when I first announced the product to raise the price, but I wanted to keep it affordable and get it in the hands of people who really need the solution it offers. We’re closing in on 3,000 customers now, so I definitely think that’s happened.
When I introduced Ramsay as a new member of the ViperChill team, one of the things we asked you all to do was share some of the challenges you face when it comes to blogging. Though ViperChill isn’t solely focused on the blog medium, it’s an area we’ve both had a lot of success in, and something a large portion of you clearly care about — the post has resulted in over 400 comments since it went live.
Our plan was to use these problems to plan future content that addresses specific needs you have (and we’ll do that), but recently we had the idea to actually answer a lot of them, in public, and hopefully solve a lot of the dilemmas that the average blogger faces. Especially since we’ve both “been there and done that” and know how frustrating it can be when you really want to get going but have some hurdle in the way. I think we’ve solved that…
Note from Glen: This is a post by Ramsay, who was recently introduced as a new member of the ViperChill team. Last month I made an extra $5,000 by jumping on the phone with a long-term email client to close a deal. And at that moment I had an important business realization: I’d forgotten something vital. And I think almost every blogger is making the same mistake that I was. You see, blogging and internet marketing can be a really tiny industry sometimes.
There are a few big players who dictate how things are done and then everyone else follows for a while. But within that narrow spectrum of teaching and following there are vital business practices being overlooked. This is not another “how to make money by following this method” kind of post. By the end of it you won’t have a new gimmick to test and obsess over.
My analytical brain is always looking at different ways I can improve the conversions on my websites. From changing page titles, graphics used to entice people to give away email addresses and even the “Buy Now” buttons on sales pages, I know that small changes can have a big impact. There has been one thing though that in all honesty, I’ve really overlooked in my last few years online, and only now am I doing something about it.
It’s something that has dramatically increased revenues for online retailers like Amazon, Walmart and Shopzilla, and even greatly affected how many people use Google Maps. Fortunately it’s not something ubiquitous that only those with multi-million dollar budgets can implement, but a tactic that every single person reading this can benefit from: speeding up your website.
On the 27th of March, 2010, I received an email from a guy named Billy Murphy, who basically just wanted to say that he really liked ViperChill and the content I was posting. Three days later I was at a friends house and he got to talking about some of the membership sites he uses for training. Since he’s a professional poker player the site in question was indeed a poker site, named BlueFirePoker. The name sounded very familiar, and after a quick check on my phone, I realised it was the site Billy owned.
Fast-forward to two weeks ago, and Billy let me in on some of the sites details, and also let me know about a new site he’s starting up. I jumped at the chance to ask him some questions, but with his claim of making $100,000 in one week, I was slightly worried the interview wouldn’t be good enough to post. After all, I assumed a huge amount of money must have been spent in order for that to happen, and it’s not exactly something all ViperChill readers can replicate. How wrong I was.