The National Speakers Association has to be one of the best run organisations in the whole of America. Huh, you thought I was talking about the government agency spying on the world? Aaaah my bad. That’s awkward. The NSA (not the James Bond type) were mentioned in a podcast I recently listened to by a newcomer on the NYT Bestsellers list, author Jay Baer.
It’s not the first time I’ve listened to podcasts on the topic. In fact, I’ve been overloading myself with information on getting published, book covers, finding an editor and whether to skip publishers entirely and just go it alone. When I turned down Viral Marketing for Dummies with Wiley last year, I told myself that there would one day be another time and a place for me to write a book.
A few weeks ago I did my first ever Webinar in the marketing world after being asked to speak to members of a community called Link Club. This is 80% of what I spoke about on that live webinar, replayed for you here in a new video. The reason I’ve taken 20% out is simply to give their audience something unique as a thank you for motivating me to put together a webinar in the first place. I don’t think it would be fair to repeat things word for word here.
That being said, there’s still a ton of stuff I hope you can take away from this. Nobody on the internet is sharing more than what I’m giving you in my latest posts, and especially this one where I share:
I’ve covered some pretty controversial topics in recent weeks when it comes to SEO. Revealing I’m a scammer, showing how freshness is being abused and then doing a follow-up blog post to show the same again. Though at times it may seem like I’m being a bit harsh on Google, I have acknowledged that the job their staff have must be one of the hardest in the world. Trying to defend yourself against thousands (millions?) of people who are focused on nothing more than gaming their system on a daily basis.
I still feel though that the search results from 2011 and 2012 are just far better than what we’ve seen in 2013. Google should not be getting tricked by people simply changing the date on a blog post and thinking that it’s suddenly fresh and deserves better rankings. There’s also no doubt in my mind that Youtube has a huge algorithmic preference over other video platforms like Vimeo, Wistia & DailyMotion, no matter what Google say about keeping things fair.
When I released OptinSkin back at the beginning of 2012, one of the main marketing angles for the product was that it allows split-testing. Similarly, when I released my free training guide Cloud Blueprint, split-testing was stressed so much as something that can take you from being someone who does ‘okay’ online to someone who can quit their job. When changing just one word on your sales or squeeze page can literally mean a 1,000% change in conversions, I’m amazed when I don’t see people doing it.
Today I’m going to share some of my more private landing page tips that help me get more subscribers and sales than my competition in virtually any niche I enter. I’m also going to give you a high-converting squeeze page template you can customize until your heart’s content. Finally, I’ll share – step-by-step – how to implement split-testing so you have no reason not to be doing it.
Update: I have greatly edited this post to blur out those involved. A few people who were mentioned are actually readers of this site and kindly emailed to ask to be removed. My theory has been that I have to show at least one example to verify what I’m saying, but I think I’ve probably went far enough on this topic.
These last few posts have went pretty viral around the web and while I appreciate the attention, I also understand that fellow marketers do deserve to stay under the radar. I’ve been ‘outed’ counltess times myself but that doesn’t mean I have to do the same to others. Hopefully the original readers got something out of the post, and I just want to thank you all again for your feedback and wisdom. I appreciate the audience here more than you could ever know.
To say the last few days around here have been crazy would be an understatement. I’ve replied to hundreds of comments, received hundreds of tweets for my content and basically been amazed at all of the sites that linked to me. It was hard to look far away from my analytics. They’re all referring to my recent blog post, The New SEO, which has had tens of thousands of visitors in just one week.
I wanted to use this blog post to keep discussion on this issue going while the topic is still hot. There were a lot of comments received 150, 200 and 250 comments down which will never really see the light of day. My aim is to change that and share the issues that real webmasters are having, and how Google is in its worst state that I’ve ever seen in years.
If you run any site with a large audience, it’s easy to fall into the trap of producing just any old content and forgetting why people followed you in the first place. Though what I’m about to share in this post is going to be highly focused on paid traffic, there are a large number of insights for those who have no interest in doing the same.
I’ve always thought that it is better to master one main traffic source versus becoming only fairly proficient in a lot of them and for now I think I have a pretty perfect grasp on the old SEO game. In all honesty, I’ve never really given paid traffic (and specifically PPC) too much thought throughout my years of experimenting online. That changed recently when I met up with some friends in Bangkok who are making more money than any blogger income reports you’ve seen. I have no desire to enter the same industries as them, but I have the spare cash to put into an experiment, so I thought “why not”.
This post is going to create a bit of a stir, but before I get into the meat of the content, I want to make a few points. First of all, I know that building a search engine can’t be an easy thing. If it was, Microsoft’s billions pumped into Bing would have gave it more than a few % market share. Trying to create an algorithm which brings back relevant websites when everyone is trying to reverse engineer and ‘game’ the system has to be one of the hardest technical challenges for a business in the last decade. That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years.
One person I was disappointed to see doing this was Rand at
SEOMoz. I won’t say his surname, as I don’t want this post to rank for his name (I don’t like ‘outing’, either). SEOmoz has been a website I’ve read for as long as I’ve been doing this stuff, back when Oatmeal used to be their CTO and Rebecca and Jane were regularly posting on the blog. I’m a huge fan, but what Rand recently advocated on his blog is just… totally misguided the total opposite to what is really working right now.
Nothing to do with the fact that we share the same birthday, Louis Theroux is without a doubt my favourite journalist / documentary producer. His shows cover everything from brothels and the porn industry to profitable infomercial companies and even cities ravaged by drugs.
In a scene from one documentary, Louis and the Nazis, he’s asked over and over again whether he is Jewish while filming a family in their home. At one point the self-professed Nazi’s he is interviewing get pretty hostile, asking for the camera to be turned off as they want to ‘kick his ass’ for being a Jew. They convince themselves he’s Jewish without him answering the question.