In 1865, Fredik Idestam built a pulp mill on the banks of the Tammerkoski River in southwestern Finland. He soon added a papermaking machine. As with any papermaking company at the time, much of what the company produced was used for stationery, newsprint, and books – the primary means of communication before the age of television, radio, and telephone. So in a way, it was in the communications business.
By 1900, it was already one of the biggest paper producers in Finland and was looking for growth opportunities. Electricity was a rapidly growing source of energy at the time. So in 1902 it decided to build its own electric generators and sell the current to local businesses. By the end of the 1920s, however, the company was struggling financially so it decided to join forces with Finnish Rubber Works.
Penguin 2.1 has caused quite a shakeup in the SEO world these last few weeks. Launched not long after Google’s Hummingbird update, there seems to be fewer people talking about this then there was for the introduction of Penguin or even its version predecessor, Penguin 2.0.
Though I previously shared that I had a lot of success on the back of helping people get over Penguin 2.0 – especially since I own Penguin2.com – I’ve yet to write anything about Penguin 2.1 until now. The reason is simple: I wanted to be absolutely sure I was giving the right advice on what to do after this update. After looking at hundreds of sites in my own network (yes, hundreds) I certainly am now.
We’re well underway with our Triple X Niche case study and we now have over 20 ongoing case studies on the forums. They’ve racked up close to 15,000 views so far and there are hundreds of posts to read. Suffice to say I’m really excited about what we have going on here and I hope that you’re going to be sticking with us for the journey.
One thing I promised to do when introducing Mr.V into the case study was to answer his questions and queries in public. Without Mr.V I could only guess the kind of things that people would struggle with on their own niche site journey, but his questions give me true insights into how I can help more people. My aim is to personally help him become one of the top marketers online, almost superhuman if you like, and give you the knowledge to do the same.
November 1st is now upon us, so that means it’s the launch of the Triple X Niche Site Case Study. For any of you who missed the unveiling post, this is a niche site case study with a twist. Three people (Myself, Diggy, and Vladimir a.k.a Mr.V) will be tackling the same niche and trying to make as much money from it as possible with brand new websites. The twist is that I can only focus on social media, Diggy can only focus on SEO and Vladimir can focus on anything but he is a beginner to building websites.
We believe this has the potential to be the biggest and best niche site case study ever shared on the internet. We even solicited your feedback in the original post to make sure we give this every opportunity to be as useful for you – the reader – as possible. Thanks to all of you who left a comment (there are over 450 of them right now!).
One of the things that undoubtedly helped me to succeed online was seeing that other people were having success. It wasn’t so much specific examples – not many people shared them when I was starting out to be honest – but just knowing that someone had figured out this making money on the internet thing showed me that I could do it too.
It’s natural to get inspired by the success story of others. I remember hearing about a grandmother who had been writing her whole life but was always scared to get feedback on her work. After finally publishing her book well past the age of 80, she said it was the best thing she’s ever done. It became quite the internet sensation as it really sunk in the idea of “it’s never too late”.
That’s a slight lie. They’re impossible to stop, but you can reduce sharing by almost 100%. That’s exactly what I did when it came to people pirating my own software and I’ll show you how. But first, a scenario: You’re with your child (or niece, nephew or young cousin) at home and find yourself needing a few hours break to get some work done. Said youngster tells you about a movie they’ve been dying to watch and you see it as the perfect opportunity to get some peace for a few hours. You begin the online hunt to find it.
It’s not on Netflix, which you pay for monthly. iTunes doesn’t seem to have it either. Hulu looks promising, but then you get an error saying it’s not available in your current region. Then, what’s that? A Youtube link for that exact movie. 2 hours long, and in perfect HD quality at that.
I’ve covered some pretty controversial topics in recent weeks when it comes to SEO. Revealing I’m a scammer, showing how freshness is being abused and then doing a follow-up blog post to show the same again. Though at times it may seem like I’m being a bit harsh on Google, I have acknowledged that the job their staff have must be one of the hardest in the world. Trying to defend yourself against thousands (millions?) of people who are focused on nothing more than gaming their system on a daily basis.
I still feel though that the search results from 2011 and 2012 are just far better than what we’ve seen in 2013. Google should not be getting tricked by people simply changing the date on a blog post and thinking that it’s suddenly fresh and deserves better rankings. There’s also no doubt in my mind that Youtube has a huge algorithmic preference over other video platforms like Vimeo, Wistia & DailyMotion, no matter what Google say about keeping things fair.
Update: I have greatly edited this post to blur out those involved. A few people who were mentioned are actually readers of this site and kindly emailed to ask to be removed. My theory has been that I have to show at least one example to verify what I’m saying, but I think I’ve probably went far enough on this topic.
These last few posts have went pretty viral around the web and while I appreciate the attention, I also understand that fellow marketers do deserve to stay under the radar. I’ve been ‘outed’ counltess times myself but that doesn’t mean I have to do the same to others. Hopefully the original readers got something out of the post, and I just want to thank you all again for your feedback and wisdom. I appreciate the audience here more than you could ever know.
To say the last few days around here have been crazy would be an understatement. I’ve replied to hundreds of comments, received hundreds of tweets for my content and basically been amazed at all of the sites that linked to me. It was hard to look far away from my analytics. They’re all referring to my recent blog post, The New SEO, which has had tens of thousands of visitors in just one week.
I wanted to use this blog post to keep discussion on this issue going while the topic is still hot. There were a lot of comments received 150, 200 and 250 comments down which will never really see the light of day. My aim is to change that and share the issues that real webmasters are having, and how Google is in its worst state that I’ve ever seen in years.
If you run any site with a large audience, it’s easy to fall into the trap of producing just any old content and forgetting why people followed you in the first place. Though what I’m about to share in this post is going to be highly focused on paid traffic, there are a large number of insights for those who have no interest in doing the same.
I’ve always thought that it is better to master one main traffic source versus becoming only fairly proficient in a lot of them and for now I think I have a pretty perfect grasp on the old SEO game. In all honesty, I’ve never really given paid traffic (and specifically PPC) too much thought throughout my years of experimenting online. That changed recently when I met up with some friends in Bangkok who are making more money than any blogger income reports you’ve seen. I have no desire to enter the same industries as them, but I have the spare cash to put into an experiment, so I thought “why not”.
Nothing to do with the fact that we share the same birthday, Louis Theroux is without a doubt my favourite journalist / documentary producer. His shows cover everything from brothels and the porn industry to profitable infomercial companies and even cities ravaged by drugs.
In a scene from one documentary, Louis and the Nazis, he’s asked over and over again whether he is Jewish while filming a family in their home. At one point the self-professed Nazi’s he is interviewing get pretty hostile, asking for the camera to be turned off as they want to ‘kick his ass’ for being a Jew. They convince themselves he’s Jewish without him answering the question.