When I released OptinSkin back at the beginning of 2012, one of the main marketing angles for the product was that it allows split-testing. Similarly, when I released my free training guide Cloud Blueprint, split-testing was stressed so much as something that can take you from being someone who does ‘okay’ online to someone who can quit their job. When changing just one word on your sales or squeeze page can literally mean a 1,000% change in conversions, I’m amazed when I don’t see people doing it.

Today I’m going to share some of my more private landing page tips that help me get more subscribers and sales than my competition in virtually any niche I enter. I’m also going to give you a high-converting squeeze page template you can customize until your heart’s content. Finally, I’ll share – step-by-step – how to implement split-testing so you have no reason not to be doing it.

Update: I have greatly edited this post to blur out those involved. A few people who were mentioned are actually readers of this site and kindly emailed to ask to be removed. My theory has been that I have to show at least one example to verify what I’m saying, but I think I’ve probably went far enough on this topic.

These last few posts have went pretty viral around the web and while I appreciate the attention, I also understand that fellow marketers do deserve to stay under the radar. I’ve been ‘outed’ counltess times myself but that doesn’t mean I have to do the same to others. Hopefully the original readers got something out of the post, and I just want to thank you all again for your feedback and wisdom. I appreciate the audience here more than you could ever know.

To say the last few days around here have been crazy would be an understatement. I’ve replied to hundreds of comments, received hundreds of tweets for my content and basically been amazed at all of the sites that linked to me. It was hard to look far away from my analytics. They’re all referring to my recent blog post, The New SEO, which has had tens of thousands of visitors in just one week.

I wanted to use this blog post to keep discussion on this issue going while the topic is still hot. There were a lot of comments received 150, 200 and 250 comments down which will never really see the light of day. My aim is to change that and share the issues that real webmasters are having, and how Google is in its worst state that I’ve ever seen in years.

If you run any site with a large audience, it’s easy to fall into the trap of producing just any old content and forgetting why people followed you in the first place. Though what I’m about to share in this post is going to be highly focused on paid traffic, there are a large number of insights for those who have no interest in doing the same.

I’ve always thought that it is better to master one main traffic source versus becoming only fairly proficient in a lot of them and for now I think I have a pretty perfect grasp on the old SEO game. In all honesty, I’ve never really given paid traffic (and specifically PPC) too much thought throughout my years of experimenting online. That changed recently when I met up with some friends in Bangkok who are making more money than any blogger income reports you’ve seen. I have no desire to enter the same industries as them, but I have the spare cash to put into an experiment, so I thought “why not”.

This post is going to create a bit of a stir, but before I get into the meat of the content, I want to make a few points. First of all, I know that building a search engine can’t be an easy thing. If it was, Microsoft’s billions pumped into Bing would have gave it more than a few % market share. Trying to create an algorithm which brings back relevant websites when everyone is trying to reverse engineer and ‘game’ the system has to be one of the hardest technical challenges for a business in the last decade. That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years.

One person I was disappointed to see doing this was Rand at SEOMoz. I won’t say his surname, as I don’t want this post to rank for his name (I don’t like ‘outing’, either). SEOmoz has been a website I’ve read for as long as I’ve been doing this stuff, back when Oatmeal used to be their CTO and Rebecca and Jane were regularly posting on the blog. I’m a huge fan, but what Rand recently advocated on his blog is just…totally misguided the total opposite to what is really working right now.

Nothing to do with the fact that we share the same birthday, Louis Theroux is without a doubt my favourite journalist / documentary producer. His shows cover everything from brothels and the porn industry to profitable infomercial companies and even cities ravaged by drugs.

In a scene from one documentary, Louis and the Nazis, he’s asked over and over again whether he is Jewish while filming a family in their home. At one point the self-professed Nazi’s he is interviewing get pretty hostile, asking for the camera to be turned off as they want to ‘kick his ass’ for being a Jew. They convince themselves he’s Jewish without him answering the question.

I’ve embedded the clip below if you want to see (it’s only 3 minutes long).

It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products. Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising.

One site is pulling in over $10,000 per month with only two posts per week, while others are hammering out 50 articles per week and making a livable income as well. Of course, there are blogs making much more money than this – Digital Photography School, Huffington Post, TechCrunch, etc – but there isn’t much inspiration when you think of how many people are actually working on those sites. Instead I’ve decided to focus on this with just a few people behind them (and often just one) to show you what is possible online.

How would it help your business if you could look over my shoulder and watch as I take a plain website and turn it into an email marketing and monetisation machine? Seeing exactly what I do, step-by-step, on a site that is already getting hundreds of targeted visitors every single day (but it’s only 3 pages).

That’s exactly what you have the opportunity to watch today with the public launch of Backlinks XXX. It has been out for one month now to my private email list – that’s why we have so many awesome testimonials – but there are still lots of big things coming.

Myself and Diggy would love for you to check it out (note: there’s an autoplaying video on that page).

In today’s guide I’m going to share with you every single detail about my recent behind-the-scenes product launch which also happened to be the biggest of my life, without a single affiliate on board. If you’ve got a product launch coming soon or have plans to do one in the future, this guide will give you all you need to make sure it’s a hit.

Before I start with the negatives during the launch, I want to share something really positive: The best testimonial I’ve ever received. About 6 months ago, Adam Beckett tweeted to me about how putting the tips on ViperChill into action had helped to pay for his entire wedding. Well, last month he finally tied the knot, and I asked if I could share the photo here.

It’s the perfect example of what you can do if you actually take action with the advice you find online. Congratulations, Adam and Jen!