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I was blown away with your response to my new $1m website project (read about that here) so I have decided to kick things off with the next installment. Now that I had my niche, it was time to get a domain. This domain would become the home of my million dollar website so it had to be good. When you’re thinking about domain names for affiliate sites, its best to be as relevant as possible, but also choose something brandable.
Relevant so that you get a small ‘boost’ from the search engines but also brandable becuase you want people talking about your project or trusting the name when they land on the site. I don’t think many web users would trust the products on my-affiliate-keyphrase-baby.info.
In my case, I think the ideal kind of domain (in order) would be:
Therefore, the first thing I would try to do is get the .com for my keyword. As with most domains these days, mine was of course already taken. I shouldn’t really be surprised since it gets over 100,000 searches per month in the major search engines. I did check out the site and, typically, it was used for nothing but ads. Luckily, there was an ‘inquire about this domain’ link at the bottom of the page.
I sent out an email to the company but expected no reply. Surely they wouldn’t want to sell it or if they would, must know how popular a term it is and hike up the price dramatically.
I didn’t hear anything for a few days so, eager to get started, I purchased another domain. Now my keyphrase is three words, but this domain was simply the first two words followed by HQ and a .com. It wasn’t the best domain I could get, but it was certainly relevant and brandable.
Affiliate projects don’t stop if you can’t get an exact match domain.
However, four days after sending an email, I received a response from the domain owner saying they would sell the domain for $550. Perfect.
Not wanting to waste time and have the domain owner realise how valuable it really is, I didn’t want to waste time bartering on the price. I simply said that “if you sell it for $500, I’ll buy it right now.” Businesses like getting deals done quickly so this worked and they accepted the offer.
The next step was for me to sign some paperwork. Because I don’t own a fax machine, I gave my digital signature to a friend and had them send the document off for me. It turned out that our payment process would run through Escrow which I was happy about.
Escrow is often used for larger transactions as the system works differently to services like Paypal. In Paypal, you are directly sending money from one person to another. With Escrow, you are sending money to them, and then once you receive what you are buying, they give the funds to the seller.
This is much safer than services like Paypal and Escrow even comes with an automated whois checker so they can guarantee that domain names have been sold properly. I did end up paying around $50 in Escrow fees (hence the $550 price-tag) but I received my domain promptly and safely so that’s all I care about.
$550 for a domain might seem a lot to some people. If it’s an obscure word or for a small niche then I would probably agree with them. However, because I know my site has the chance to make $30,000-$50,000 per month, $550 is really a small price to pay. In order to succeed in my niche I did not need to have this domain. However, it already receives around 400-type in visitors per month which is people who guess domain names in their address bar and land on a website.
Additionally, having a domain which is an exact match of your keyphrase certainly gives you a boost in search engines. The domain is relevant to my market and should help me with the most important part of this project: getting search engine traffic. We’re now ‘live’ with this project as this is where I am up to right now. I have the domain set-up and a basic WordPress theme, but I’ll share more in the next post!