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I receive a lot of emails from people who ask whether, with all of the competition online, it’s still possible to enter a niche right now and make money. I won’t deny that it’s getting much, much harder in the affiliate marketing space (how I make money) but persistence, determination and creativity can take you anywhere.
Did you know that 20-25% of Google searches every single day are brand new? 1 in 4 search queries have never been typed in the history of the search engine – every single day. I knew of this statistic a few years ago but only recently did I try and leverage it. The result? In the third month after the site launched it received almost 1,000,000 unique visitors from Google.
My Results
I’m guessing the first thing you want to know is whether I’m just writing a sensational headline and have nothing of real value to share that you can apply to your own endeavours. Or, maybe you’re thinking I just got lucky and couldn’t replicate the same thing again? Sadly for the people who don’t read this blog, that’s not the case. This can be replicated, and I’m going to show you exactly how.
Before I do that, here’s the screenshot you’re probably looking for:
Sadly, I don’t see how I can prove the site was only 3 months old without revealing the domain. However, when I share how I generated this traffic I think you’ll have no reasons not to believe me, or any reason to doubt that you can do the same thing.
The exact keywords are going to be revealed in a short while, but first let me explain what it is that I’m doing. At its core, my strategy is so simple that you may want to put your head in your hands and wonder how you never thought about it before. That’s exactly what I did.
Thankfully, once I had this idea, I was able to leverage it for a nice monetary gain. I’m not going to hold back anything in this post because the opportunities from this tactic are so large and varied that there are opportunities for thousands of people to take advantage of this method.
How to Dominate Google in a Matter of Hours
Do you know how 1 in 4 Google search queries are unique each day? At first thought, it might not sound very realistic. Yet, the reason is simple: events. Think along the lines of natural disasters, sports results, holidays, reality TV results, new products and so on. Think about all of the news you can read in a newspaper today that is completely unique from anything that has ever happened in the history of the world.
Now you should be getting the idea.
In February, for one of my sites, I leveraged search terms for the sporting events and Valentines Day. Just look at some of the top referring keywords to one of my sites for that month:
- Vancouver 2010: 41,270
- Super bowl 2010: 32,836
- Olympics 2010: 6,216
- Valentines day ideas: 5,688
This is just a small sample of a report which contains thousands of different phrases.
What’s more; I don’t just leverage the tactic on this site, I leverage it on tens of websites and they are either making a lot of money or primed to make a lot of money when the event takes place.
I will go into detail on how I leverage Google to get traffic for these events but you first need to know how to find them.
Firstly, you can just know what events are going on right now or happening in the near future and use the following methods to get traffic for those. Or, you can use a tool like Google trends to look at the past and utilise that for the future. For example, I picked a totally random date from 2009 – August the 8th – and found these to be the most popular searches that day in the United States:
Imagine you could predict what someone was going to search for in the future. Well, you can.
If hundreds of thousands of people searched for UFC 101 results, then people are obviously going to be searching for future fights as well. What if you had websites in place for the next huge UFC match?
If someone wants to know the results for American Idol, what if you could be prepared to write content the minute the results are revealed?
It doesn’t have to be TV or sports, either. There are literally thousands of events every single day that people are searching for that nobody has looked for before. There’s no hidden secret to this method. That’s it.
Using Events to Get Traffic
Once you’ve focused on some events that you want to leverage Google for, there are a number of ways you can start to get traffic for them.
Build Minisites Around the Phrase
I have a World Cup website that is getting a few hundred visitors per day right now and there’s still another week to go (at the time of writing) until the 2010 Fifa World Cup begins. I actually live in Cape Town, where many of the games will be played, so I decided to build a site as a test based on all of the hype surrounding the event here.
When the competition starts, I’m probably going to get thousands of visitors per day landing on the website, simply because I picked a keyphrase that I knew (thanks to Google Trends) people would be searching for once the event kicked off. I picked up the exact .com for the phrase and rank no.1 in Google after nothing more than $10 directory submissions.
To say the SEO was easy is a massive understatement. The site only has 5 pages right now, but that’s all it takes (and this is just one example, of which I have many).
Get Featured in Google News
I discovered this tactic when working for one of the largest newspapers in the UK as their social media manager. They were in Google News, naturally, and one day received 8,000 visitors from Google for the term ‘Facebook’.
The reason why is simple: Google integrate news results highly on the page for that search query and my client just happened to write an article about Facebook that day. Of course, Facebook is one of the most popular search queries in the world – hence the large flood of traffic – but you can still get thousands of visitors by writing about a vast amount of topics.
For many events that take place, Google News is integrated highly in the search results. There are two ways to be included:
- Use a press release service like PRWeb which guarantees Google News inclusion for $80
- Create a site that is accepted into Google News (submit here)
I will be the first to say that for my personal projects, this is the option that I use the least. However, whenever I do test this tactic I always receive a ton of traffic to my sites because I make sure I’m covering a popular topic for that day.
Write Blog Posts on the Topic
The cost of paying to get into Google News can add up quickly and building a site just to get into Google News is going to take a lot of work. Fortunately for you and me, Google also integrate blog results in their search results for many event and date based queries.
You can start a blog for free, in minutes, so there’s no reason to think that the whole concept of this post is out of your reach. If you can write about topics as they’re happening and Google are already indexing your site frequently, you can receive a ton of traffic from this method.
Three things I’ve found to work well are:
- Putting the date in the post title. Not many people do this but surprisingly a lot of people search with it
- Making sure the date and time of the post going live are visible on your blog post
- Building a few links to the most important posts via bookmarkng sites (5 minutes of work) to give them a little more authority
If you get creative with this then you will likely see some incredible results.
Create Youtube Videos
I don’t really like to cover blackhat tactics on this blog, although I spent over a year doing some very shady things. I never took my tactics to the extreme and profited very little from them because I didn’t feel like my actions aligned with me personally. However, I still know about a lot of things that work and could make me money if I was desperate for cash.
One thing that you’ll find a number of dodgy characters on Youtube doing is creating videos for events before they even happen. You’ll see videos for movies that haven’t been released, clips from UFC fights that haven’t happened, and TV show results that are yet to be announced.
And as you probably guessed, not only are Google News and Google Blogsearch integrated into search results; Youtube videos are as well. If you can create the video in advance, increase the view and ratings count to give it some authority, then by the time the event goes live and people are searching for the video, yours is already ranking highly in the search results.
The version of this method I’ve just mentioned is highly unethical in my opinion (as the videos just tell people to go to a website) but thankfully, also the least effective.
The most effective use of this tactic is to actually upload the best videos you can, as and when an event is happening. When a search query becomes popular, Google also look at the most recent Youtube videos to display in their results, rather than just showing the ones that have been there for a while.
Monetising the Traffic
I’m behind web properties which receive millions of pageviews per month, yet some regularly make the same amount of money as my sites receiving tens of thousands of pageviews. While you need traffic to make money online, there are hundreds of different ways to monetise it. You would make a lot more money if 10,000 people landed on your site looking for a gadget to purchase – which you sold – rather than 50,000 untargeted visitors where your only hope is for them to click on an Adsense ad.
With this strategy, it’s really up to you how you want to use it. The very reason I don’t mind sharing it on the blog is because there are so many routes you can take to benefit from it.
The first option that most people think of is to build up a large amount of traffic and then monetise it via Adsense. Adsense can work well in a lot of cases but you can probably monetise the traffic better, depending on which phrases it is coming from.
Going back to the UFC example, do you think you would make more money through Adsense or:
- Selling fight tickets
- Offering relevant memorabilia
- Owning a UFC blog which people can subscribe to
- “Loaning” the traffic to UFC themed websites
- Selling ads slots to other UFC websites
I’m sure you get the idea. Again, if you can get creative with this, there’s a lot of easy traffic and money to be had. If you have any questions, there’s a guy named Glen who is more than happy to answer them in the comments.
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Woww. That’s awesome Glen
. 985373 visits in 3months old site. that’s really amazing man.
Awesome work. Keep it up Glen.
Thanks for sharing this great Post.
~Dev
Thanks Dev,
Anytime!
Hi Glen. I enjoyed reading this post. a lot of value here. Three questions:
How many articles is recommended to have in a news website to get approved by Google?
May you show me a sample of a post with the date?
You said “I’m behind web properties” Which do you you find get the most traffic and which rank better for these tactics?
If you can reply to my email for these questions I would appreciate.
Last thing. I am the first one to G+ this post
Thanks
Thanks heaps for sharing Glen, there is tonnes in this post to work with – cheers
You’re welcome Andrew,
I hope it gave you some ideas.
Hi Glen, doing something for the World Cup? Madness not to really. I remember reading that Darren Rowse did a temp site/blog just for the Olympics. Sound plan. Hope you score big, it sounds like you are:) Hope I haven’t let the cat out of the bag…
Yep — I’m doing things for a ton of competitions and it actually feels too easy right now. Maybe I’ll give myself some competition with this post
Thanks Annabel! Not sure what you’re referring to about letting the cat out though?
Thanks for sharing this great idea!
You’re welcome Alex,
Great to see you over here.
Damn, you keep surprising me nowadays, Glen.
I have never thought of events. Your results are ass-kicking, and you really inspire people to do the same, which awe-some. I’m going to use these tactics myself and see what happens, although the style of my site is rather about spreading through word of mouth, or humans in general.
I’m still curious what your ultimate site project looks like, when will you reveal it ??
Thanks Mars. Still lots more goodness to come
I’m not sure if I will. Quite a few people know about it already which isn’t ideal but I can work with it. I’ll see how things go.
That would be pretty awesome to reveal something, even if it’s not your ultimate site project. I think aside from this site, Plugin ID, and the affiliate site you show in Cloud Living, I haven’t seen any of your other work.
I did reveal another site here a few months ago and instantly saw 10 clone sites pop-up. I try to keep things to myself now because of that incident.
That’s a shame, I would’ve been interested in seeing the world cup one. Oh well, keep up the good work.
Yet another great post glen and it has given me plenty of things to think about.
I haven’t used the Google Trends site before but it looks pretty impressive and a great way to get some inspiration.
Thanks Adem; that’s what I like to read!
It’s simply awesome. All the techniques are superb and I will use it in future for my projects.
Thanks Glen.
You’re welcome Ankit,
Thanks for stopping by.
Dude, you never cease to amaze me. I’m building a mini-site as we speak and this post could not be more timely. My brain is on fire just thinking of the possibilities.
Question though, how long did it take you to see significant results? Was it within a week, month, or did the traffic come rushing in after the three month period?
It depends on which method you use. With all of them I’ve been able to see results in a few days. I just had to wait until the really big competitions / events came along (superbowl and valentines day) to get the most traffic.
I meant the idea where you purchased a domain based on the keyphrases. But that’s awesome! Thanks.
Oh, then in that case I’ve seen results in around 10 days but usually it takes around 3-4 weeks.
Great post, the only thing I don’t get is how you managed to get Google Trends to display all the top searches for a single day. When I filter by date I’m restricted by month.
Also do you restrict the returned items to current events only?
I’m sure it will all make perfect sense once I figure that out.
If you click here: http://google.com/trends/hottrends?q=rokon+trailbreaker&date=2010-6-8&sa=X
You can’t change the date to a specific day on the top left?
Oh and yes, I pick events personally. If other uses of this come to mind when you read the post though I definitely recommend you give them a shot.
Amazing post like always. Great you share it for us all. Especially because i think everyone can use this technique for his own country .
The post in which Glen tells us how to see into the future. This really is gold. I’ve played around with Google Trends in the past but I will look upon it with new respect, and give it a lot more attention, now.
Thanks Tyler, I appreciate the comment.
Excellent post Glen, you’ve given me some great ideas to think about iplementing with regards to topical/event based sites!
As for monetisation, are you using Adsense much or promoting affiliate proucts?
Hey Fro,
There was a section at the end about the monetisation strategies I use. I only use Adsense if something else isn’t working better.
Hey Glen
Another great post, all of the mini sites seem a good idea, maybe after one event one has run its course you could do a case study on setting it up, monetizing and following through its life.
Also would be interested in the time -return ratio of these sites, how long to set up and monetize and the income against hours to maintain.
Steve
Oh and great screen that comes up after you post a comment, a good way to thank people commenting and offer up more info and promote rss/twitter.
Nice
Thanks.
I hope you subscribed!!
Thanks Steve, that’s a great idea.
I literally just ask one of my assistants for 5 articles, install WordPress, do some quick on-site SEO and then order some directory submissions. On my part, it’s 1 hours work max.
Bit cheeky, but any hints as to the directory submissions you do ?
I was curious about directory submissions as well.
Anything specific, or is my answer above OK?
You can ask anything, but I’m not sure I get the question?
If it helps, I just order $10 directory submissions from Digitalpoint. That seems to do the trick.
Wow, Glen! You did it again! You give away so much valuable information to your readers, week after week! Thank you!
You’re welcome Alessio,
That’s why I blog
the title didn’t sound logical at all until i read the post, now i believe its possible
Awesome Farouk!
Very nice idea, certainly something to try. Thanks for sharing Glen!
You’re welcome Oscar.
awesome, thanks for sharing.
I’ll be thrilled if I got a 10% of that, or just 1% in a month.
You’re welcome Philip,
Great to see you here as usual.
You’re right. My head is in my hands and Im wondering why I never thought of it before. You make it all sound so easy. I focus mostly on my blog, but am tempted to try developing an affiliate marketing site.
The first time I heard about the fact that 1 of 4 google search queries have never been typed before was reading your ebook “Cloud living”. My first reaction was “wow” and I managed to think out the reason for myself and that is events like you wrote above. As I’m quite new to internet marketing I haven’t tried the way yet, but you sure gave me lots of motivation and a bunch of great ideas. Great post as always and cheers to the World Cup!
That’s great Martin,
I forgot I had actually written about this in Cloud Living!
I’m excited for the WC
Glen, you are one smart dude! I have several mini sites that could be doing this write now. Time to get out the crystal ball.
Thanks Joe,
Best of luck to you.
4 words – You Are My Hero
3 Words + Smiley – You are mine
Brilliant, thanks for sharing dude… informative as always.
You’re welcome Dan,
Now get back to the beach!
Ha, still got 18 days till I leave for Aus dude… I’m thinking of changing the ticket to stop off in SA on the way though!
Glen, this is pretty powerful stuff. Now, to be able to duplicate your success…
Hey Glen!
Long time since I last commented here.
This post gave me some great ideas and I will be implementing them as soon as possible. Just wanted to tell you that you’re one of the main primers that keeps me going towards making money online even though I’m constantly struggling with staying focused and finding myself at the same time. My mindset about money and success has changed a lot lately but I realize that no matter how much I work on my mindset the actions won’t come of themselves. I’ve worked out a more concrete plan now though and I have a goal which is still due that I want to achieve.
I’ve come a long way from where I was 2 years ago with raising awareness of my issues and what is holding me back but now it’s time to put it all into action and really make something remarkable.
Hope all is well in South Africa and that the football games will be a blast to watch
What’s your bet for the world cup winner this year btw?
/Jonas
Hey Jonas,
Good to see you here. England are going to win, of course!
Great to hear that you’re making progress.
Another mind-boggling post. It’s crazy how simple and straightforward your ideas are, yet so many people neglect to consider them – myself included. I had a buddy who tried to run a site based purely on trying to rank for the hot search terms of the moment, when in all reality, he would have been wise to forecast the hot search terms of the future. I have a couple events in mind now. Thanks again, Glen!
Thanks Blue,
That strategy can work, if you’re willing to put the work in
Great post Glen! You were right about me putting my head in my hands when I heard this strategy. It makes total sense. I will have to start doing some research and give this a try.
Awesome Jonathan,
Good to know I was not alone!
Nice post Glenn – just one query on the screenshot – why are there 19 sources? Surely this is supposed to be a screenshot of the organic traffic from Google? Not referrers i.e. only 1 source?
19 is all search engines.
Notice the figure in the screenshot is much higher than the one in the title.
hey Glen,
Thanks for another awesoem post. I’m already working with one website to manage their submissions for Google News and the results are extraordinary – thousands of page views per hour! But here’s my problem: very little monetization. Could it be the “stumble upon effect” – lots of interest, no clicks? Could you perhaps expand a bit more on the best ways to monetize the heavy traffic? i know you give some examples above with UFC, but if i were to take one example, such as offering relevant memorabilia, how would that work? Do you already have a network of affiliate sites that offer this memorabilia or do you start from scratch looking for affiliates? And how much time investment does this involve? Too many questions I know, would appreciate any answers whenever you have time.
Once again, thanks for sharing, I believe that makes you more valuable, not less
Salma.
That’s awesome, Salma!
If you’re getting a lot, then diversify. Adsense, CPM ads, affiliate links. Alone they might not make that much, but it may add up to quite a bit together.
I would go out and find them from scratch. It really wouldn’t take much time – about 30 minutes?
You’re welcome!
Thank you for your quick response Glen. This is for a third-party website, so I cant experiment too much (they currently just run AdSense) but I’ll definitely try out the diversification options with my own sites. Thanks much, as always!
You can also become an eBay Partner and do searches on the memorabilia and add links to it. They pay per click and if you are seen to be sending buyers your numbers can get good.
Thanks for the tip aussiewebmaster. I’ve never worked with ebay before so I’ll see what I can dig up there. Thanks!
Great post. It’s like you deconstructed the old TV ad model and Lego reconstructed it back together using new media.
Except, you left out all the crappy Legos and only used the good ones (like castle doors, space ship guns, etc.). I dig it, man.
nd
Hah, nice example Andrew!
Thanks for leaving your first comment
Hi Glen,
Thanks for your sharing so much with the community. With so many niche sites, you need a lot of content. I have a couple questions for you, the first is do you write all your content? If you don’t, how do you create it? While I am sure it varies, about how much content do you put on an affiliate site?
I only write content for ViperChill and any guest posts I do. That’s it.
I outsource it to writers around the world
. For minisites I Just do between 5-10 pages, but it really depends how competitive the phrase is.
Awesome post Glen,
I had a similar event when I wrote a few posts about Ultra Music Festival down in Miami. My friends and I were already going so I decided to write a few posts on “surviving” instead of having to explain it to each one as it was their first time.
Well, a few weeks before the festival kicked up, the articles shot to the top of Google and started pulling in thousands of visitors and comments.
I’m curious, what directories were you submitting to? Does this also mean you’re going to be very busy with the World Cup blog while its going (awww, does this mean fewer posts
)
The world cup site is not a blog. Just a few articles and links to the affiliate offers I’m promoting.
It won’t affect my passion (ViperChill)
Oh, and thank you for the comment Murlu,
Your support is noted.
Great post Glen. I actually have used this tactic in the past to leverage paid search results, and it yielded pretty nice returns.
Props on taking it a step further!
Jeremy
Thanks Jeremy!
I forgot my initial question!
Will you be covering outsourcing indepth any time soon?
Tips on picking good writers, creating a network of writers or just general tips and what to think about?
/Jonas
I’ll definitely be covering it – it’s on my list of drafts – but I don’t know when exactly.
Your blog is quickly becoming a favourite of mine. One post a week is great and when you do post you really give us meat and potatoes information, very low on the fluff and stuff.
Hey Glen, great write up. I’m interested in how you are monetizing these. Do you just test each method? You said you use adsense if nothing else is working, so if this is a specific event, when do you make that determination? Also, what do you mean by “loaning” traffic?
Thanks!
Hi Mike,
Yes, I do rigorous testing with different offers and ad platform. Usually an event is being searched for over the period of a few days (or a month, in the World Cup example) so I can alternate daily to see what works the best. I do sometimes lose money with this by changing to an option that made me less money in testing, but overall it tends to work out well.
Loaning traffic simply means finding an established site in the niche, letting them know how much traffic you’re getting, and pushing your traffic to their site (and nobody else) at a cost.
You write the best titles hands down. I have done this as well, though not to the tune of a million uniques. Regator is another good source for trends as well. I’m interested in what an average day is like for you? How do you hire and work with others to achieve your goals?
Thanks David,
I tend to tweak the headlines quite a lot before the post goes live. I plan to write a post which answers that in the near-ish future
Hi Glen, new to your blog but glad I subscribed recently. Now I have read it please delete this post! It seems too valuable for the masses!
I make good money with this so wouldn’t have shared it unless I believe there are enough unique angles for me to dominate still
In other words: you don’t have to worry about the 7,000 subscribers, of which 1% or less will actually do anything substantial with this.
Agreed.
Hi Glen,
Fascinating blog post. I have so many questions in my head, but I think for the most part, I am actually just going to go away and implement this and learn by doing. The things I have implemented from this blog have all turned out to work and be very successful, and as a fellow geordie and budding internet marketer, I am ludicrously grateful for all the information you share.
A couple of questions I would like to ask though…
1. Although getting included in Google news is not your prefered tactic, is it fairly straight forward to get ranked and traffic, for $80 with a prweb press release?
2. This question is open to any commentator here: Can anyone suggest a good/reliable or consistent directory submission service? You mention you spend 10 dollars at digitalpoint Glen, but I have found the service providers there a little hit and miss some times.
Thanks again Glen, best of luck with it all, and I look forward to one day being able to emulate 50% of your success.
Wow Glen, this is awesome!
I am very sad all these great ideas and posts are coming my way at this period, i am presently doing my final exams and i have limited access to the computer (almost unable to take action)
This post is really great and unique and i will be making effective use of the information after my exams.
Thanks a lot for the great post,
-Onibalusi
BTW how much time before an event is enough/too much planning?
Thanks, enjoy the footy!
Do you have any other tips on promoting mini-sites? I just launched a new mini site on skateboarding, have a few articles up, and have 1 ezine article up too but I do not see any traffic. Do you have any recommendations?
Glen, you always keep me thinking. Thanks again for another great post and for keeping me on the edge of my seat!
Hi Glen,
I found your site from a Retweeted Twitter post on GetInTheHotSpot’s Twitter. I really like your site layout and design. It’s very visually appealing. As for this post, I happened to write my own post on using Google Trends for traffic and I agree that creating a minisite based around solely those keywords is the way to go.
Hi Glen,
Funny, I was just thinking of buying some UFC related domain names.. anyway.
I am curious what the bounce rate or average time on the site is? Obviously the traffic you are generating is awesome but if they leave the next second, you won’t have time to (sell?) do stuff.
Holy crap Glen. This is huge. Just ordered 3 domains, exact terms, that average over 100k each for last year. Why don’t you just hand everyone a thousand dollar bill?
Andrew
Awesome tips…people will really benefit from this idea of yours. That’s what I really like about you..you always give it straight!
Great post, could be handy in the future! I really smacked myself to the head when I was reading this, genial idea, yet so simple. Keep it up!
Glen, thanks for sharing your ideas. So if I understood correctly, here’s what one needs to do to make his/her site/blog popular:
1. Write good content around the latest happenings.
2. Include most searched for keywords and phrases in your post or site.
3. Include links to authoritative blogs that give more authority to your own post.
4. Create genuine unique videos.
5. Get included in Google news search results.
Please add to this in case I missed anything. I’ve been blogging for a while, but could never really make any money off it. Though I’m not a frequent blogger, but wouldn’t mind becoming one if I see the right value in it.
Wow, this is good stuff. First time I dropped by your blog and this is a good read. Keep it up! 1 million in 3 months is crazy, but I would be more interested in how much money you made.
A 5 figure sum
Glen, Its really awesome! one thing I like about your articles its straight to points with sharp ideas
Hi Glen, now granted I am noway as knowledgeable as you and have no way near the success you have had and I may be coming at this from the wrong angle but…
Are you not just tricking someone to come to your site for something they aren’t actually looking for at the time. Sounds like a douchebag thing to do because I hate it when I am looking for something specific and am directed somewhere else by some clever google play.
That being said I still think what you do and the success you have had doing it is awesome, just let me know your view on the above statement. Cheers.
I’m not really sure what you’re referring to? I provide content on topics that people are searching for…real content.
I love coming across very clever marketing and ideas, and that Glen is VERY clever. I’ve been having a long battle trying to come to terms with getting decent search results with keywords (as per in Cloud living and a number of other sources of information on keyword research/long tail keywords etc) for some of my affiliate sites but this has given me all sorts of new idea’s and creativity on ways I can attack the brick wall I’ve come up against with a couple of my sites.
Cheers Glen, value packed as ever…
Dude, this is a sweet post! thanks for posting it up
looking forward to more awesome content in the future
How is that possible??? Thats a really huge traffic. Great job, Glen.
Really nice blog post.
Great advice! Thanks for sharing Glen!
Thanks for sharing this Glen. I would not imagine that if someone is having this kind of result, I doubt that they will share it, but here you go, still sharing and not afraid of the competition. You are definitely a “traffic bad a*s”. =)
Regards,
Gary
Read this post yesterday and am still thinking about the enormous potential! Could hardly sleep for the ideas floating around my head!
Should the stats from Hot Trends correspond with those from the Adwords Keyword Tool? I realise these are two different tools but surely there’d be some correlation somewhere in terms of search volume? Do you ever check one against the other Glen?
You truly are an inspiration Glen. Your ideas are fresh, your writing is refreshing and your ability to motivate is second to none. I want to be where you are and I thankyou for providing such consisten value that this may be the case very soon.
Cheers mate, I can’t get enough really.
And the idea of events in the future – A A A A A A A H…..BRILLIANT!
Great post, Glen. You continue sharing very interesting experience with real examples. I’m sure that Youtube can generate a huge traffic, but I’ve never tried to get traffic from Google News. I think it’s the time to start =) Thank you for such simple but useful idea!
Amazing information Glen. This post is so revealing, but has so much potential for opportunity. It scares me to think what tricks you have up your sleeve that you keep to yourself…
Cheers
Vince
Don’t share your actual URL’s. In general people are too stupid to come up with their own ideas and instead prefer to be spoon fed everything without having to do any work. That’s also why people probably copied your site so quickly even though they probably could have looked at it and then just copied to some other close niche with less competition.
The only way you should ever share your ish is if you have some sort of paid program that can compensate the potential loss in income. (IMO)
Side note: I saw on Twitter you have some additional World Cup tickets. If I fly down to South Africa can I stay at your place for a few days lol?
I really learnt a lot from this post. I will try to use the Google Trends to help me to get some ideas to write. I think keyword research is important to make it success. Do you mind to share with us about how you do the keyword research effectively? Thanks a lot!
This is a very niche form of marketing (and thank you for it) and the ideas presented in this post can certainly unleash the traffic. However traffic is not always converted to business, so make sure you create “value” first before jumping the traffic gun. Great Post!
Great information! I do not know who Glen is but thank you for the information. I’m pretty new to this Internet marketing thing. I think you should create an free ebook on all your strategies.
Awesome glen. you inspired a lot and your killer marketing is deadly simple but tremendous
Wow, really insightful post, thanks for sharing. Really does seem like there is a lot of potential to take this idea forward!
Is it safe to assume then that you don’t spend any money to generate this much traffic? I mean money for advertising, ppcs, SEO and all…
Wow!
Simple but amazing information.This has really got my mind spining.
Time now to take action.
Great information. Most people don’t give up exactly how they do everything but it seems you are giving everything in step by step detail. In the past I have noticed getting this type of traffic is always great but I seem to always have trouble monetize it properly to where I have a decent CTR, etc. Any tips on monetizing whether you just place links in the text and so on?
Wow! This was an amazing post. I learned more from this one post that I’ve learned from many paid information products. These are ideas I can put to use right now. Thanks, Glen.
Awesome post, Glen. I thoroughly enjoyed the concepts and the time you took to explore them in depth. I will be using some of these techniques – they parallel some I have used in the past and, fyi, they parallel ideas that were put forth in a real-time web session at SMX Advanced Session in Seattle two days ago. I’m not trying to link build with this – here is my detailed review of that session that I just posted this am – http://www.aboutonlinematters.com/2010/06/notes-from-first-day-of-smx-advanced-2010/ – you can see the extended versions of these ideas from Mint.com. Also look at the Link Building Session comments – some of these ideas are covered there as well.
Hi Glen,
The DomainTools.com shows your website is registered from 2006
http://whois.domaintools.com/viperchill.com
Domain Name: VIPERCHILL.COM
Created on: 14-Jun-06
Expires on: 14-Jun-10
Last Updated on: 04-Apr-09
Do you really think ViperChill would get traffic for super bowl related terms?
Nothing to do with this website.
This is miracle i am surprised wow! good technique apply you. Thanks for share this.
I had started using google keyword and google trends more and more. It is really interesting and lot more potential then we think. I found keywords with 5000+ search/month and the page on the top of SERP is having the PR 0 with very few backlinks. We can easily get on 1st for this keywords. I am gona use use this soon.
Thanks!
That’s exactly the kind of thing I was hoping people would find
Wow, Glen.. Excellent Job.
Thanks for sharing here…
Really Good inputs but I think to do this person must have good Research and Analytic skill. This also need continues R & D too. But once we are through then It is really help to pull traffic.
Just to be clear do your sites auto-generate pages based on brand new phrases thus capturing rankings that have little or no competition?
Nope, nothing of the sort. It’s all manual.
Hey Glen, Understand the reason of not sharing the site url but can you share similar sites that you have built and are known publicly (minisites).
Also one more q, do minisites receive traffic for a sufficient period?? Unlike blogs which get updated regularly how soon does mini sites get an update and having fewer updates has impact on the Google love, right ??
Love this post. Too bad I don’t have the time to try this for my blogs. Do you only do it for trends in a further future. For instance one of the things I found and, as a European, I would never have thught of is the US Open golf tournament that starts Monday. If you combine US Open with all the buzz regarding Tiger Woods lately…but I guess everyone will blog about that and you have to be more specific? If not: well, it’s a give-away for your readers
Hi Glen,
What’s your opinion about Profit Intruments ?
They start like that:
“Attention: if you’re struggling to start making money online and want to build ridiculously profitable sites in less than 3 hours – read this letter now… “
Glen, awesome. Love it! I feel the same way about black hat techniques. In my experience so far, they don’t provide the yield that using white hat techniques intelligently do.
Question, what is the $10 directory submission site?
Again, thanks for the great information.
Glen that’ really inspiring and more over Google trends helped a lot here…I always advocated making micro niche site and with lil knowledge of SEO, you can drive targeted traffic to your blog…
Great article. I have read many of them before but this is the first that actually hit a sweet spot with me and gave me pointers to where I can go. Best wishes.
Great information. I have to try it myself. Keep up the good work.
Glen, this is a great information for those who are willing to work extensively online. This idea isn’t for faint-hearted people. It will take some time and effort to do all these things laid out here, and if anyone is willing to do it, chances are they would get massive traffic and start making some dough pretty fast online.
Wow, this post is a great snippet for every bloggers and sites owners to ultilize to their advantages online. Great post MAN…
Your web site is really solid. I reckon there is a lot of information that is unique to your internet site. I am really delighted that you decided to share the info here on your web site. Do you take a long time maintaining it up to date?
thank you for this hint, I’m gonna follow your advices to see what’s happening.
great information,
lesson learnt..target future events and make information via posts,videos ,about them
thanks ..makes a lot of sense
Glen Excellent Post i would say.
The same thing i have started back of this year in india . There are lots of vast increment of internet users in india. I am using Google India trend to track the visit and have subscribed the feed in my outlook. every hour google trend send me the latest query generating buzz in india and as soon as i received i am writing a blog post with decent amount of keyword shown by trends and boom…within 5 or 10 minutes I am on first page or first position…
This is really nice technique to get instant visitor…
YES! One of the best articles I’ve read in this subject
Wow. What a lot to think about! My head is spinning. So many awesome ideas here. Thanks for sharing.
Very nice article, congrats. The point I cannot see is how you can leverage trending topics on a website dedicated to a totally different subject (i.e. my website is about bodyboarding, but I can’t talk about World Cup, it would be weird). Anyhow, interesing piece, thanks.
Wow Glen awesome post. While I’m sure it’s worthwhile to go for the one hit wonders, I prefer to setup longer term business models. I must say that I really enjoy the honesty and transparent nature of your posts. They’re long, but I read every one in its entirety because they provide so much value and are also really interesting to read. Oh, and I have no idea what happened, but yesterday you had 8.5k subs and this morning I checked and it’s at 11.5k. WHAT HAPPENED?! That’s amazing. Congratz.
I’ve seen variations on this method before, but I like the execution and explanation.
The way Google has integrated video and news into search results and continues to work to present the most recent information makes this technique more relevant. And you can pretty much scale this to any industry or niche that has a community-based following that holds events.
Another thing I’ve seen done is for someone to buy up many domain names for major events, ie, the World Cup teams, American Idol contestants, etc… to bring in quick traffic based on the winner. Off the cuff without doing any research, domains like “WorldCup2010Argentina.com” “WorldCup2010USA.com” and “WorldCup2010Britain.com” etc…
Do the math, you could build a site that attracts 10,000 visitors based on the outcome of a single event. Let’s say it converts however you monetize it at 3%, that’s 300 conversions. At just $0.50 cents per conversion on say, Google Adsense, you’re looking at $150. That would easily have bought 15 domain names, and throwing up WordPress sites takes an hour, so with one page of content on each to start and a few videos, posts, and articles to submit for the “winner”, you could have this Website crawled and ranking very quickly.
P.S. – I noticed some haters bawking this is “spam”. Well, all I can say to that is fine, continue what you’re doing and getting the same results. Anything can be “spam”, this isn’t about auto-generation, it’s about smart, quick action.
Wow, too many awesome ideas to work with. Your experience are great and the number 1000000 visitors for a 3-months blog is really impressed
The worldcup is already started, have your website for worldcup do it best
Wauw this is the first article i read on this website and I’m going to subscribe right now! Thanks for sharing.
Surely this is one of the best articles I’ve ever read on the event marketing. Probably it is possible to monetize the event traffic simply via google adsense as advertizers will place a lot of ads on the event too!
Hi Glen, Your feed has just rocketed up but no post in 10 days???? Are you all right or what?
I noticed that too…
6,000 to 8,000 to 11,000, in 3 days???? his feed is on steroids.
I think its called the tipping point, when you go from blogger to Internet celebrity
I think it’s a bug. I’m not sure.
Yes I’m fine, just really busy on my other projects at the moment.
“and rank no.1 in Google after nothing more than $10 directory submissions.”
Hi Glen,
I just have a simple question about the above quote: what do you use for directory submissions? What do you think is a good number of directories to aim at, what’s a good price point (total or per directory), and who do you use or where do you like to look? I am trying to figure this out for myself right now and any advice you have would be very helpful. Thanks!
Okay just read the comments on this topic, but still would love some clarification: you just look for somebody in the forums to do this for you, yeah? What number/price level are you looking at? Thanks!
Super awesome article Glen
Thanks so much for the new ideas and for sharing so much of your own story with us each week.
Glen,
Terrific post…but your posts always are! You gave me a great idea for pulling together monetization for my site. Events, concerts etc. affiliate links to sites that sell the tickets.
The sites pay between 7% and 12%, average sell is over $200.
Thanks for ideas!!
Mark
nice blog post
very usefull indeed
Thankyou Glen
Wow this post was super valuable, thanks.
Great article! What would be nice is to spot an event that happens more frequenly! Thanks for the post.
Great post Glen.
Tell me more about these “$10 directory submissions” please!
Also, how’s your football site doing now… we’d love an update!
Glen, thanks very much for the so and interesting information as well as the useful tips. Tell us more!!!!!
I have taken this article to heart. You are absolutely right, new searches are mostly from news and events. I have started a news portion on my site to hopefully act as a link bait type thing; we’ll see how it goes.
Just saw your article at Flippa. Came to your blog. Reached this great post. Now going to increase your subscriber count!
Awesome Glen, really awesome. I bought an interesting domain name, right away, should bring some interesting results.
I was wondering about the directory submissions, you just go to digitalpoint and look for a freelancer who can submit the site to several directories? Is it really that simple?
Is it just me, or does Google Trends no longer have an option to search by date?
I call events like seasonal stream of traffic and it worked with me too. I am thinking about video marketing and it seems a gold mine of traffic too
I’m still picking my jaw from off the floor…
Glen this is really exciting, thanks to Corbet Barr for the heads up on this post.
Would you recommend creating a short and simple text based video and using an automated submission tool like videobot to distribute via lesser known video sites (NOT youtube of course) ??
Totally, totally great post, thank you
Really great an very helpful tips and tricks. Especially for someone like me who wants to start an events website.
Thanks for sharing
Hahaha, that shit is so funny. I will share it.
Top Tips!…
I found your site through the interview on “income diary”…
Thanks
David Edwards
Nice article. This is the first time I’ve stumbled upon your site. Keep up the good work.
awesome article man ,really admirable tips !
Wow!!! You are SO my new best friend!!!
So much to take in here and some great comments from everyone too. I’ve got a lot to take in…. and a lot of work to do!
SO glad I found you!!!! What a hero!!!
When you said it’s that simple you’ll find yourself holding your head in your hands, I thought – Sure! Then I found myself holding my head in my hands! Brilliant
Not sure I totally agree…..I’m with you on getting the traffic – and yes, those are great ways to get the traffic. But just generating traffic with random “popular” event keywords will result in huge bounce rates if you don’t have pertinent stuff on your site.
If I’m selling can openers on my sites, and I generate 100,000 hits from the keyword “UFC 126″, not many people who come to my site will care about my can openers.
I think you missed the point
Great Idea . I never thought of it. I will certainly give it a try.
I agree seasonal and current search trends have a solid impact on the traffic towards a website
Wow that is a viral idea. It is easier to generate traffic through writing posts on current topics and issues
Are you still living in Cape Town? I’m a Cape Townian.
Been living here for about 2 years now. Anyway, really neat article. I came across it when I searched for Building Link back on Google.
Yep, still in Cape Town
Glen
,Another great article. I have decided to throw all other marketing campains out the window and will use you info to get my business up and running
I wish I could get that many visitors to my website, it is brand new only 3 months old. Please help me get targeted organic traffic! Ahhhhhhh
Wonderful tips! I hopee to get better results. Thanks.
Very practical tips, that are good to read. Thanks for all the information that will help more people with SEO and better ranking on Google.
Yeah, really your site can receive millions of visits from google search engine if your site is High page rank…
Great Article Thanks for the share.
is it real i cant imagine that 3 year old blog could make this amount of visitors, if all these are real, then i too had to follow your footsteps
excellent post glen .it had given me wonderful ideas of making money online
Wow, a three month old blog can get that number of traffic? Never thought of this, that google trend can be this useful. Just want to say a big thank you for sharing this method.
Hey Glen. Quick question (or if anyone else can answer…?)
You use Google Trends to look for search terms on a specific date and it shows USA search terms. is there an equivalent for UK top searches? I can’t find one..?
Hi Glen,
That all sounds really interesting. I was wondering if you could tell me a bit more about ‘loaning’ traffic? If you are pre-planning you can only anticipate the traffic so how would you go about selling this? Do you put in redirects or just advertising links?
Thanks,
Claire
Hi Glen,
your methods seem very simple. Again many thanks for the very interesting article. I think, this is the most interesting article I have ever read in the past few months.
Thank you.
Nice post! Great opportunity to make money online.
You story seems to be inspiring, planning to copy your plans for my new blog, lets hope it receive atleast 50% of ur traffic
Thanks for the advice. The information about Google search was most helpful for our company. $80/release doesn’t seem too much for PRWeb. If you have any further information on increasing high quality traffic, please update us!
wow, i never thought that a three month old website could receive this much traffic, I just want to say a big thank for sharing it with new comers like us. It is so inspiring.
Better late than never, I just stumbled onto this post Glen, thanks for sharing it, even if it’s over a year old, it’s still great, I can always use more traffic, and this will definitely help me out.
Using events to get traffic is a huge idea. I never would have thought about that one. Thanx.
Great article. Thanks for adding another weapon in the arsenal!
It took me about one hour to read this whole article and comments, but it was so ispiring and quality I couldn’t stop
I am currently thinking my next websites and you gave me a lot of ideas to think about, thank you.
hey, this is truly great post. one of the most amazing and eye opener for those who are running after traffic and spending excess amount.
thanks man.
enjoyed it a lot.
Hi Glen,
I got to this post super late so I certainly hope you do respond to my direct email address. I have a website that has been up for nearly a year and you would be floored at how poorly it does in traffic, I am completely embarrassed to tell you because it is so bad. This is after spending thousands of dollars on two different SEO teams, and an ad campaign with a popular website. I have always wondered if the website is simply not programmed correctly to be found in search engines but I am by no means an expert at this field. I am simply tired of wasting money. I have a few questions that I would like to ask you so that I can figure out what the next thing I should do is. Could you please email me at my personal email. I would appreciate it beyond belief.
Thanks
Great Article, I will try to use given guideline on my site.
This is great stuff Glen. Thanks for the post.
I accidentally discovered this strategy by publishing an article about a US tour that was about to come to the UK by a well known celebrity. As I had the no 1 position ahead of the UK tour actually being announced I found I had zero traffic to that article one day and then as soon as the tour was announced, thousands of unique visits for a period of three months. I put up a ticket offer, negotiated direct with the tour promoter which I was able to do as I could prove traffic and no 1 position, and used the traffic to grow my list (in return for the discount on ticket). In all, I added 11,000 new subscribers from that single article. It’s a great strategy!
Hey Glen! Your post has truly motivated me to think outside the box and start focusing on press releases. I’ve tried many different methods to get consistent traffic to my site but my traffic is still minimal.
Nice idea, and I actually capitalized on this which worked well for a time. I got articles and a website on front page, for an upcoming video games. And there’s no shortage of hotly anticipated video games.
Now what I’ve been thinking was, do you really need a separate domain name for each subject/niche? I can’t be bothered to buy a new domain for every interesting event that comes along. Can I just have one domain and use it to make current event posts as a blog?
Great …. good innovation… Congratulation.
Hi Glen (And everybody else)
I hav been coming to this blog for a few months already, and I decided to post a question, since I guess some of you may have an answer.
I have several PREMIUM domain names (e.g. INSURANCE, MORTGAGE, YOUTUBE, even a FACEBOOK) that have a ccTLD (country code top-level domain ). So, they are not a .com sites, of course. They are e.g. http://WWW.YOUTUBE.XY http://WWW.INSURANCE.XY
I do not want to give the exact country code here because I wouldnt ike to use this post as a advertisement.
I was just wondering if anyone knows if this can be monetized, used to make money, gain some relevant traffic. I know it can, but I was wondering if the domain name is of any worth?
Best regards
Gospodin
WOW!!! This is just way too awesome for me to read alone, Glen.
I have to share this. Really…
For all people reading this.
THIS METHOD DOES NOT WORK ANYMORE BECAUSE FR**KIN’ F*CKIN’ GOOGLE CHANGED AGAIN
After June 1st, they changed look and feel and you can no longer go back in time.
I can only advice everyone not to rely on Google. Nice when they send you traffic but do not rely on them. They are following their own (advertising driven) tactics.
Yeah Google has stoppe allowing users to view past trends. Not sure why but it is most likely detrimental to their bottom line. It his method Glen describes still works but you have to find other ways to know what events are coming up. Glen gave an example of World Cup and UFC – its no too hard to image what people would be searching for. If anyone had other ways to find past trends please share here.
I just read your post and I must say that you’re doing a great job. It seems that more than two years have passed since you write this post. Where do you stand now?
Hey Glen,
This is awesome. This Strategie is to simple to be true
I think there is so much potential in the Net to start a Business.
Im more a Fan of helping People, and not so much of some “Just a Site to make Cash” things.
But Money is Money, so I can use it also for other Projekts ….
Best regards
Max