This is one of the most important blog posts I’m ever going to write. It’s also a blog post I won’t share and recommend you don’t either – you can think of this post as my Christmas gift and thanks for subscribing to the site. If you’re someone who normally skims articles to get the ‘meat’ of them then please, allow yourself to make an exception just this once. You’re going to want to read what I have to say. As a quick note to save your time, if you’re reading this after December 2009, it will no longer be relevant to you. The people who are going to benefit from what I have to say will need to act quickly.
The reason this blog post is so important is because the people who take action based on what I say here literally have the potential to become the hottest blogger in their niche within 30 days. In fact, if I’m wrong about what I’m saying here, I will pay each of you individually. Anyone who fully takes in and executes what I’m about to share with you and does not notice a dramatic improvement in their blog stats can come to me for an easy $10 via Paypal (I’m not being tight, we have a lot of readers).
There’s an insider cliche online that whenever people talk about how to achieve overnight success, they’re really talking about how to achieve success over a long period of time. What these people should be saying however, is Big Wave. A Big Wave is simply what it takes to be someone online, and what it has taken for everyone who is someone online.
Chris Guillebeau, Twitter, myself and Zen Habits (and quite a few of you reading this) all have something in common. We had our big wave which helped us to be where we are today. Chris is someone I consider a friend and an absolutely awesome blogger. He had been producing great content for months when he was featured on the blog of Seth Godin (who has over 320,000 subscribers). Then he was featured again. And Chris exploded. Within a few days it seriously seemed that every single site was talking about him – PluginID included. Chris wasn’t lucky – he provides massive value – but the ‘wave’ that Seth Godin helped him build was enough to put Chris on the radar of every influencer online.
Leo from Zen Habits had his big wave when, back in 2007, his weekly list posts were being featured on the Digg homepage. In his first year, the site hit the Digg homepage over 40 times. If you realise that a Digg front page can drive between 3,000 and 30,000 visitors to an article (usually) then you can begin to imagine how many eyeballs Leo was getting on his content.
There are two types of Big Waves:
My Big Wave was an example of the first. When my guest posts just happened to be featured on 4 of the biggest blogs in my industry on the same day, people began to notice me. Comments were up, subscribers were up in the 700-800 range for the month and traffic was in the hundreds of thousands of visitors. Being featured on all of these blogs at once was my Big Wave.
Twitter were featured on a few tech blogs at launch, but never seemed to get further than a core audience. A few years of slowly building their audience, however, and the wave was now big enough for Twitter to get some serious attention. You don’t need me to tell you how popular the site is today.
Now you know there are two types of Big Waves, it’s up to me to tell you which one you want to aim for is completely up to you. If you believe that slow and steady wins the race and you want to go down that path, feel free. If, however, you want to get yourself and your site out there in your niche with a bang at the beginning of 2010, then keep reading.
Please don’t see what I am about to share as some quick fix or magic tactic. It’s simply a strategy that will allow you to get your whole industry talking if you do things right. The reason this is possible is because we’re coming into the holiday season where people relax, spend time with family and do as little work as possible. If you want to make the big splash you have the potential to make, then you need to take advantage of everyone’s lack of activity and start putting in the hours.
I’m going to give you an outline of exactly what you need to do to make a massive impact on your audience in the new year. To pull this off, you should aim to write 12 blog posts to go live on your site in January. That’s 3 per week and more than enough for you to generate some serious attention.
Try to keep a regular date for a posting schedule when you do this. For example, you could write for your site every Monday, Tuesday and Thursday. Now, of course, writing 12 blog posts on these dates over January is not going to have much of an impact. However, if what you are saying in these posts is remarkable, you’re going to shine. To write remarkable posts you need time — something you can find plenty of over this holiday period if you’re willing.
Most people won’t be willing to do put in the hours over this holiday season. If you are someone who is, then there will be nothing but benefits coming your way for the start of a new year. To make things clearer, here’s an example strategy of posting for the actual month of January:
The reason this method can work so well is because most people are going to be coming out of the starting blocks in January with some slow news and typical new year resolution style content; it’s going to be everywhere. In order to stand out from the crowd, all you need to do is what the A-list bloggers have been doing all year for this one month.
Your advantage here is to realise that in January 2010 you can really shine in your industry by writing amazing content that nobody else is putting out onto the scene and marketing it in your niche. As far as what type of content you’re going to want to produce, let me share some more details.
Remarkable, In-Depth Content
Remarkable content is simply content that people talk about. To do this you need time to get ideas together and you’re probably going to need a lot of time to produce the piece. Instead of regurgitating all of the usual tips you can find on the web about writing excellent content, I’m going to link to a few of my favourite resources:
The aim with the remarkable content you’re going to share is to create an unbelievable resource or articles for your readers. If you’re an entertainment blogger, it could be some hilarious comics or infographics that you’ve been working on. If you write on personal development then it could be some life lessons learned from an experience or similar.
If you know your industry, it should be easy to know what your readers want — you just have to work on giving it to them. Two examples of blog posts that I believe are remarkable here on ViperChill include:
The content above took me at least 6 hours to write and if you want to “Wow” your readers then your timescale is probably going to be similar. Remember: it’s not about how much you are posting, but what you’re putting out there. January is your chance to shine, so take it.
Collaborate With People Who Care
Initially I called this ‘collaborate with people who matter’ but the people who matter don’t always care (or matter, actually). By this I simply mean that you need to make it clear you are someone who is active in your niche and have connections with other influencers. There are a number of ideas I have that can allow you to do this:
If you can get this collaboration right, you might be able to ignore all other forms of marketing for the month. People love themselves, so if you’re talking about them, they’ll share it. I don’t really care how that sounds — it’s true.
I’m very excited about the potential that this post has to help people make a massive impact at the start of 2010. There are few opportunities as good as the winter season when everyone is taking a break for you to keep grafting and take your industry by storm.
You can write 12 posts in one month. You can write 3 posts per week. You can make two of those posts remarkable. You can make one of those posts a social collaboration. If you can really put in the effort over the next 37 days, write the best content you’ve ever written and market it harder than ever, you have a real chance of making big things happen.
If you have any questions, now is the time to ask.
Finally, all I have to say is thank you for the support over the last two months with the relaunch of ViperChill and I’m sure we’re all going to have a lot of success together in 2010. If you want this post to stay valuable, keep it to yourself. Consider this post my Christmas gift to you and, if you feel like giving one back, follow the steps in this post and let me use you as proof of my ideas next year.
Have a Merry Christmas and a Happy New Year! I love you guys.