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VIP Access: The VIPerchill Business Plan

114

blog-businessIt’s never a good sign when a blogger disappears for weeks, “neglecting” their readers and doesn’t take the time to give a reason why. It’s also very common for bloggers who apologise for their infrequent posting to quickly find themselves at a stage where their blog does not get updated at all.

I’ll be the exception to that rule and apologise for my lack of updates over the last few weeks – stating that I’m genuinely back for good – and with a big announcement to make: As of the end of this month, I’ll be living in Thailand. Bangkok, to be specific. Despite that possibly surprising announcement, this post is not going to be very personal. Let’s talk business.

My Change of Strategy

For the last few months, I have been working on some projects with friends that took up the majority of my time. These are projects that needed my full attention because of the amount of money that had been pumped into them, which became the main reason I wasn’t able to update the blog as often as I would like.

The reason for this change now is that as of yesterday I’m no longer involved in anything outside of my own set work – after parting ways amicably with my partners – and I’m back to focusing entirely on my own things. I love the learning experiences of trying something totally different to what you’re used to doing from time to time, mostly because you can apply the lessons you learn to your favourite endeavours.

However, you always have that longing to return to what it is you do best and enjoy the most.

After selling most of my small affiliate sites towards the end of 2009 and ending my partnership on a number of other jobs, I’m now only working on a very small number of websites. This means that for the first time since I re-launched this site, ViperChill is one of my top priorities.

You can expect big things on this site in the near future.

The Business Plan

One of the real reasons I’m writing this post – and the main reason I’m about to be so transparent right now – is because I wish other bloggers did this. Maybe I’m just nosey, but I would love to know how Everett is planning to grow his blog traffic, how Corbett is going to make money and what Adam’s plans are for the next year.

In fact, I would love to know what most bloggers are getting up to.

The business plan for ViperChill is not really a business plan at all. It should be called a strategy plan, because that’s all I have right now. The strategy comes in three parts: monetisation, traffic, and branding.

Over the next few paragraphs I’m going to share what you can expect in terms of me making money with this site and increasing the size of the audience, before I’ve even done it. I think it’s far more enjoyable to watch someone on their journey while it’s happening, rather than look back on it months later.

I hope all 8,200+ of you enjoy following along.

Monetisation

The first thing I want to say is that I have absolutely no plans to write another eBook. I haven’t owned Cloud Living for almost a year now, so it would be nice to have one to my name, but there are just far too many of them on the market for me to take many of them seriously. If I’m feeling overloaded by how many there are, and I rarely buy any, then I can’t imagine how other people must be feeling.

They can be a great source of income – and people have even sent me emails saying they wish I would write another one – but that’s not on the cards anytime soon. My plan, which is quite different to what anyone else is doing – is to focus on software. More specifically, web software for internet marketers.

I have been refining my dev team over the last few months, doing “practice” products such as the reputation management plugin for WordPress I released, but I’ll soon be ready to take things to the next level. I’m very excited with the first product I’m going to release as it’s going to solve a huge problem I have and there are no other solutions out there. I don’t think there is anything better or more likely to sell than a product which solves your own problems.

On top of that, the worst-case scenario is that you don’t sell any copies, but at least have a solution for yourself.

To start with I’m just going to focus on one core product and make it amazing, rather than be a jack-of-all-trades and have a lot of mediocre things which do a lot of tasks well, but nothing remarkably.

I’ve been involved in selling web software online for years; just not in this industry. Because of that, I know that having amazing customer support is almost as crucial as the product you’re selling. I’m far more likely to buy from someone who has an email address, phone number and live chat option on their website than someone with just a basic contact form. Even if the other product is slightly better.

That’s all I’ll say on the topic for now. I’m working with some people that I know personally in Cape Town which I think is the best way to go about a product of any substance, so expect more information on that over the coming weeks and months.

blog-traffic

Traffic

Now that ViperChill has a substantial audience, I don’t really have to do much to continue to receiving a lot of traffic. In July for example, I only wrote one blog post, but consistently had over 1,000 people per day landing on my articles. Over the next few months I’m not going to focus on any traffic source in particular and just rely on that, but focus on something that helps bring traffic over the long-term: networking.

Although I do have one of the biggest blogs in this industry, I literally have no connections with the top bloggers that I would call strong relationships. I’m not like Johnny or Jade or Dave who just seem to become best friends with the A-listers overnight. Thankfully I do have great relationships with people who write content I love, like Pat and Tamar.

Networking in terms of blogger relationships is one thing that I really, really suck at. If there is anything I would like to be better at it’s creating and maintaining these relationships online. I’m not sure how well this will work out, but I will be sure to share with you all the things that actually work for me.

If you don’t know the importance of blogger connections, you may enjoy this article. Of course, it’s a little “risky” writing my plan like this here, because if I get in touch with someone now – who reads the blog – they’re just going to think they’re part of my experiment or strategy.

This won’t be the case. I’m going to try to build closer bonds with people that I’ve spoken to in the past, and perhaps they’ve tried to contact me but I wasn’t available at the time, and put more effort into those connections.

I’m continuing to focus on different SEO efforts as I am a bit of an SEO geek if you haven’t noticed from many of the articles I write here. I like testing a vast array of different ideas – though the basic fundamentals still work the best – so I’ll continue to use ViperChill as a testing ground and see if I can increase this sites rankings for some very popular terms.

I’m not naive enough to think that people should still trust my advice if I can’t even prove that I can get rankings for myself. (Though I think ranking 4th for ‘Viral marketing’ is quite an achievement, so far).

In order to really leverage sites like Facebook, Twitter and Stumbleupon, at least for a blog, I think you really just need to focus on writing the best content you can, which is what I will continue to do. This has been my strategy since I started the blog, so I won’t be changing anything in regards to post frequency, length or style. Hopefully the value I provide in posts will be the same or even bigger.

Branding

I believe the brand that I have now, and the one I want to sustain, all depends on how I spend my time. I don’t want to be the blogger who you can expect to post a few times in one month and then none the next. Similarly, when I release products, the last thing I would want them to be known for is being full of bugs and coming with lacklustre support.

These two things, if I’m going to run this blog as a business, are crucial. Now that ViperChill is one of the few projects I run, I can literally spend as much time on it as I want. It would not affect my other websites – which are ran by virtual assistants – if I worked 9-5 on it daily. I won’t do that, as I don’t need to, but it will definitely get a lot more attention from me.

From the beginning of this blog I’ve always stressed something I believe strongly which is spending time on your content is the most important thing you can do. Similarly, I don’t just want to publish a blog post for the sake of having one out there. I want them to be the best articles I can write on a variety of topics. Your blog is nothing without your content, so I don’t think there’s any smarter way to be.

I will then spend time that isn’t directly related to writing content to:

  • Come up with post ideas
  • Tweak aspects of the blog for testing / analytics purposes
  • Continue to write articles for other blogs
  • Interact with readers via email, Twitter, Facebook, and the comments here
  • Focus on new software launches and customer support

There are probably more things I’ll add to this list over time, but those are the main ones for now.

I’ll continue with the little white men I have going on in each post, as they’re often very relevant to what the article is about, though I see a lot of marketing bloggers now mimicking that idea and using them on their own sites. Sure, I wasn’t the first person to use them, but I would never see them in every post.

I had a unique idea for the other graphics that I include in my articles, that I think would be awesome if a lot of bloggers became involved with. Instead of just choosing random images from Google and Flickr, why not “team up” with a photographer and use only their photos for your blog. They get exposure from your audience, and you get great images where you don’t have to worry about licensing issues.

I think this could really benefit both photographers and bloggers in a big way. I have someone in mind for me so I’m going to approach him today and see how that turns out. I’ll let you all know.

Transparency / Ask Your Questions

I hope I’ve revealed enough information in this post which kept you interested and excited for the future of this blog. To take transparency to the next level, I want to open up the comments to any ViperChill or blog business related questions you want to ask me that you were afraid to before or the question just didn’t seem relevant to the post.

I’ll be as open as possible – though please don’t ask for links to my other sites (I’ve mentioned reasons why on multiple posts) – in income estimations, traffic figures, or anything else you may want to ask me about.

It’s good to be back.

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114 Comments


  1. Pat Flynn says:
    August 4, 2010 at 8:27 am

    Congrats on the move dude, I’m sure you’ll love it in Thailand! I’m glad to see you’re putting Viperchill back on the forefront of your energy and focus, because I know you’re going to spit our even more awesome content that will benefit ALL OF US.

    Thanks again for what you do, and I consider myself very lucky that you and I have a fantastic, blogging duo relationship. Thanks for the mention bro.

    If you need anything, you know I’m here for ya. Cheers!

    Reply
    • Glen says:
      August 4, 2010 at 8:32 am

      Thanks Pat — much appreciated :)

      Likewise!

      Reply
  2. Thomas Sinfield says:
    August 4, 2010 at 8:32 am

    First of all congrats on the big move! A new scenery for the next era of your business. It looks like you have some huge plans for ViperChill and I’m guess that is just going to explode the influence that you already have.

    I’m tired of bloggers releasing ebooks to make money – so it is nice to see another blogger who shares my opinion.

    Reply
    • Glen says:
      August 4, 2010 at 8:33 am

      Hey Thomas,

      Thanks a lot. Glad I’m not the only one who thinks that way.

      Reply
    • Eric | My 4-Hour Workweek says:
      August 4, 2010 at 2:40 pm

      Definitely agree. It’s refreshing to see someone working toward something that I believe can be more value-added like software, rather than an eBook that may or may not offer value beyond “here’s a re-write of stuff you’ve read in other places.”

      Reply
      • Glen says:
        August 4, 2010 at 6:08 pm

        Hey Eric,

        Glad you feel the same way about that too. Have an awesome day!

        Reply
  3. Anne Lyken-Garner says:
    August 4, 2010 at 8:32 am

    I wish you all the best with your new endeavours. Thailand, I hear, is a magnificent place to live. I’m sure you’ll have loads of fun. I’ve lived in the US, South America, Paris, Cork, London and in other parts of the UK. I’m now settled, but am better off for having lived in these places. Travel opens your mind. I think it’s also made me a better writer.
    I know your web software business will take off. You seem to have the knack of making everything you do successful.
    Good luck with that and with ViperChill.

    Reply
    • Glen says:
      August 4, 2010 at 8:34 am

      Hey Anne,

      I was in thailand in 2007 so I know quite a bit about it already, though the protests and crime have put me off a bit, I’m still excited.

      Thanks!

      Reply
  4. Lee Hughes says:
    August 4, 2010 at 8:33 am

    Congrads on your big move Glen, I wish you all the best in Bangkok.

    Looking forward to the software

    Reply
    • Glen says:
      August 4, 2010 at 8:34 am

      Cheers Lee,

      I appreciate the support.

      Reply
  5. Carl Harvey says:
    August 4, 2010 at 8:37 am

    Hey dude. Echoing Pat’s statement (above) it’s good to see you focussing attention on Viper Chill – every article is hard-hitting and you’re clearly super passionate about your work. They’ve really helped me a lot.

    The photo arrangement is a good idea too. Good luck with your software venture – although frankly I love Cloud Living and I reckon you’d do well with a “Viper Chill eBook” too. Although there’s a lot of shit out there perhaps you should see what your readers want too? Because I know I’d bloody buy it in a heartbeat!

    Good luck in Thailand dude. I’ll be visiting in December so hopefully I can buy you a young boy… er, I mean a beer. Boom!

    Reply
    • Glen says:
      August 4, 2010 at 9:03 am

      Haha, you’re disgusting dude.

      On a more serious note, thanks a lot for your support. No eBook this year, but possibly in the future :)

      Reply
  6. Oscar - freestyle mind says:
    August 4, 2010 at 8:45 am

    Hey Glen, it’s funny as I was browsing your blog this morning before you published this post. Anyway I think that creating web based software is a good strategy. I created a few web based products in the past but my error was not doing enough market research. To be honest I also didn’t have enough time and resources, so I decided that for now my top priority is working on my affiliate marketing stuff so that I’ll have more resources in the future to do what I love. I’m also taking iphone/mac development very seriously but that’s another story. Have fun in Thailand!

    Reply
    • Glen says:
      August 4, 2010 at 9:08 am

      Hey Oscar,

      I always envy people who can program, but then again I wouldn’t know what I do about affiliate marketing / MMO if I had spent so much time on that I think.

      Best of luck with your own ventures. I hope Spain treats you well :)

      Reply
      • Oscar - freestyle mind says:
        August 4, 2010 at 9:23 am

        Thanks Glen, I’m also moving today, Adam is already there waiting for me!

        Reply
  7. Jen Smith says:
    August 4, 2010 at 8:49 am

    Thanks for sharing what you are up to Glen and also all the best for the move.
    Jen
    btw – love the little white men, they look great and always link well with your posts.

    Reply
    • Glen says:
      August 4, 2010 at 9:08 am

      Thanks Jen :)

      I tried to use a different one for this post but it seems like iStockPhoto is down. Another day!

      Reply
  8. Profit Addiction says:
    August 4, 2010 at 8:51 am

    Glad to have you writing again Glen, I actually typed out ViperChill.com a few times when I thought my RSS was broken! :)

    Reply
  9. Nabeel | Create Your First Website says:
    August 4, 2010 at 9:07 am

    Hi Glen,

    Great to see that you are back! And congratulations on your plan to move to Thailand this month.

    I was just wondering today when I was going through my rss reader this morning, that there was no new post from viperchill.

    Guess I was proved wrong today.

    Since you are offering to answer some questions, I had a query:

    Do you monetize this blog? If yes then how? Email Marketing? etc.

    Kindest,
    Nabeel

    Reply
  10. Usman Ahmed says:
    August 4, 2010 at 9:16 am

    Hey Glen great to know that you are back in action with full force :) One thing …… what happened to the million dollar website case study?

    Reply
    • Glen says:
      August 4, 2010 at 10:58 am

      I put it on the backburner because of the other projects i’m referring to in this post.

      It’s ranking 40th in Google right now though, so there is some progress.

      Reply
  11. Stefan | StudySuccessful.com says:
    August 4, 2010 at 9:28 am

    Awesome Glen, I’ve been checking the blog a couple of times in the past few weeks, wondering if there is a new article (and my RSS reader is missing it or something). And then there is this awesome article. With no tips at all, but it excites me way more!

    For topic suggestions, is there a ‘full guide’ on directory submitting possible? Cause the things I see about that subject are always not that good (nice euphemism :) )

    Good luck Glen, I’m curious!

    Reply
    • Glen says:
      August 4, 2010 at 11:02 am

      Hey Stefan,

      Hah, sorry about that!

      I don’t really think a guide for that is necessary – there’s a ton of people who will do the service for $5 – but I’ll see if I can incorporate the advice into a future post.

      Reply
      • Stefan | StudySuccessful.com says:
        August 5, 2010 at 11:09 am

        I believe you! The only thing, where? Digitalpoint you mentioned before, you just open a thread where you are looking for a directory submitter?

        Reply
        • Cody says:
          August 6, 2010 at 5:25 am

          Stefan,

          Check out Brad Callens Article Submitter. It is free and allows you to submit to tons of directories very easily. http://directorysubmitter.imwishlist.com/

        • Glen says:
          August 6, 2010 at 6:49 am

          Head to the services forum in the marketplace. You will see a ton of threads with people offering the service. Just contact your favourite.

  12. Martin Bay says:
    August 4, 2010 at 10:13 am

    Time flies fast… didn’t notice it was that long. But I like this post it got me thinking (as most you your posts). My girl friend is BA in marketing which is so handy – Its so important with connections – especially all those great programmers – team up with people with other skill build teams – and do what you like. Good luck in Thailand.

    Reply
    • Glen says:
      August 4, 2010 at 11:03 am

      Thanks Martin :)

      Reply
  13. Brandon says:
    August 4, 2010 at 10:31 am

    Hey Glen,

    Just wanted to say good luck with everything. I’ll be interested to see where you take the site from here on out :)

    Reply
  14. Blog Tyrant says:
    August 4, 2010 at 10:36 am

    Glen, a very sexy and enticing post! It’s got me excited about the next few months on VC.

    My question for you is about the latest cafeine update by Google. My network of sites has taken a traffic hit. Have you noticed any changes on your other sites?

    This is the first Google update that has seen my aged and well ranked content be devalued.

    The Tyrant

    Reply
    • Glen says:
      August 4, 2010 at 11:04 am

      If anything, my rankings and traffic have gone up. The caffeine update was months ago, if I’m not mistaken. Are you referring to ‘may day’?

      In the May Day case, it seemed to affect ecommerce sites more than anything.

      Reply
      • Blog Tyrant says:
        August 5, 2010 at 6:33 am

        Yeah, it seems like a most of my network of product sites have gone down in favor of sites like e-how and the real big ones. Hopefully it will spin around again though.

        Reply
  15. Matthew Needham says:
    August 4, 2010 at 10:38 am

    Hi Glen, I only recently came across your site, so glad you’re back to upping your posting frequency. Congratulations on the move, hope you cope with the humidity!

    I really like the idea of teaming up with photographers. I think I’ll try this as I use a lot of images on my site.

    Thanks for sharing your plans, looking forward to hearing about your success.

    Reply
    • Glen says:
      August 4, 2010 at 11:05 am

      Thanks Matthew,

      Glad you like the idea. I spent 3 weeks in Thailand a few years ago and it was ridiculously humid, but I did get used to it by the end of the trip. Here’s hoping the same happens again :)

      Reply
  16. Onibalusi Bamidele says:
    August 4, 2010 at 10:42 am

    Congrats on the move Glen!

    I also love your blogging plan and you are someone to learn from in this industry, I know your software will be top notch because you don’t produce junk.

    Thanks a lot for the great post,
    -Onibalusi

    Reply
  17. Mars Dorian says:
    August 4, 2010 at 11:10 am

    Nice one Glen,

    looks like 37 Signals has new competitor ;)

    Moving to Thailand will be glorious – especially Bangkok. That city is full of fire, you can feel it in the air.
    It’s awesome how you shift focus back to the things that matter. Web software sounds intriguing, but whatever happened to that super blog you wanted to build ?

    Reply
    • Glen says:
      August 4, 2010 at 6:05 pm

      Hey Mars,

      I would be happy if I even got to 1/tenth of the size they are.

      I answered that in a comment above. I set-up the ‘superblog’ but left it alone. I had too many other things on the go.

      Reply
  18. DeeMarie says:
    August 4, 2010 at 12:12 pm

    After reading viperchill for some time now, I still enjoy clicking & reading your posts first when they pop up in my rss reader. 

    I’m on the path to start generating income online for the purpose of rebuilding an inheritance nest egg for our children and their families.  While it’s been a rocky road so far, your tips, examples and CloudLiving ebook have been invaluable. 

     Understanding SEO has been a most difficult stage, but I’m finally getting a bit of a grasp on it with my most recent site. There are several Q’s I’d like to ask you, but mostly I wanted to say thank you so I’ll save my questions for another time. You rock! :)

    Reply
    • Glen says:
      August 4, 2010 at 6:06 pm

      Hey Dee,

      Thanks for sharing your story. Don’t hesitate to come back and ask me some questions.

      Appreciate your support :)

      Reply
  19. Baker says:
    August 4, 2010 at 1:42 pm

    Thanks for the shout out, Glen! ;-)

    I did a mammoth business plan post in January, but you are right… it is past time for a mid-year sort of one (lots has changed of course)! I’m stoked to hear that you are having time to focus on VC and on software projects. I can’t wait to see how you close the end of the year.

    We need to talk soon. I’ll e-mail you. ;-)

    -Baker

    Reply
  20. Caion says:
    August 4, 2010 at 2:03 pm

    Hello Glen!
    I am excited about your blog to be more active in the near future, because you are who made me open mind about online marketing!
    For travel, you do not visit his family in the UK? hahaha
    One of my projects is in 7th in the SERPs (main keyword) within 1 month of work, and next month I hope to be between 2th or 1th. You have 99% stake in my success! Thanks Glen!

    Reply
    • Glen says:
      August 4, 2010 at 6:07 pm

      Hey Caion,

      I usually see my family once per year, but I haven’t seem them for a year now and have no plans to go back to the UK, so I’m not doing very well on that front ;)

      Congrats, that’s awesome!

      Reply
  21. Dev - Technshare.com says:
    August 4, 2010 at 2:37 pm

    Hey Glen,

    Congratulations on the awesome move mate. You’re really doing awesome job dude.
    Thanks for sharing your plans. Keep up the awesome work.

    ~Dev

    Reply
    • Glen says:
      August 4, 2010 at 6:07 pm

      Thank you Devesh

      Reply
  22. Franck says:
    August 4, 2010 at 3:08 pm

    I wish you all my best Glen

    Reply
    • Glen says:
      August 4, 2010 at 6:07 pm

      Thanks Franck,

      Much appreciated.

      Reply
  23. Karen says:
    August 4, 2010 at 3:40 pm

    Hi Glen,

    Congrats on the big move and all the rest of the changes in your life. Can I ask what prompted the move to Thailand and why Thailand? I thought that you wanted to open your own nightclub in South Africa and were intending to stay there? Just wanted a new adventure?
    I like the fact that you don’t cater to a lot of networks, just for the sake of networking and that you are busy doing your own thing and leading the way.
    If you are doing guest-posts, I’ll put my hat in the ring and issue you an open invitation to my site :-) I can’t promise you the traffic, but can promise great feedback on any topic on motivation and inspiration that you care to write about. Would love to hear more on that from you. I think we can learn so much on non-conforming from you.

    Thanks,
    Karen

    Reply
    • Glen says:
      August 4, 2010 at 6:14 pm

      Hi Karen,

      I do still want to open my own nightclub, but I would never plan on doing it in South Africa. It’s too dangerous here to be honest.

      I just want a change of scenery to be honest, and although this might sound strange, I want to go back to a place where I don’t know anybody. I feel like I know too many people here and annoyed them because I was constantly turning down requests to go places. It will be good to have no responsibilities on that front so I can just focus on my own thing.

      I’ll let you know.

      Thanks karen!

      Reply
  24. Mark T says:
    August 4, 2010 at 3:52 pm

    How about starting up the coaching again? We need to buy some time with the SEO guru.

    Reply
    • Glen says:
      August 4, 2010 at 6:15 pm

      Hey Mark,

      No plans for that right now, but thanks for your interest.

      Reply
  25. Howie says:
    August 4, 2010 at 3:56 pm

    Hey Glen,

    Gratz on the move to Thailand, really a great choice. My girlfriend is half Thai, so a lot of her family are from over there, and I might be going over there for a couple of months with her next Summer, so if you’re still there, maybe buy you a beer ;)

    I think it’s great that you are trying to be transparent, so many bloggers say they do things, but never really open up and say how they are going to, or rather how they have… And I fully agree with you on the eBooks front too. I have bought a couple, and I know there is some good material out there, but a lot of it is just regurgitated stuff just to try and make a few more sales… It’s hard to find the real good stuff, so I’ve just stopped buying them completely.

    But I wish you luck with your ventures, and hope you enjoy living in Thailand, I’ve heard really great things about that place (minus the political riots etc, but heard that is calming down now? ).

    Howie.

    Reply
  26. Eric D. Brown says:
    August 4, 2010 at 4:12 pm

    Great post…glad to see someone in the internet marketing space talking about something other than selling ebooks. Looking forward to what you’ve got up your sleeve on the software side.

    Reply
    • Glen says:
      August 4, 2010 at 6:15 pm

      Thanks Eric,

      I’m hoping you’ll be surprised and impressed :)

      Reply
  27. Matt Hooper says:
    August 4, 2010 at 4:12 pm

    Great post! I think these “behind the curtain” type posts are the most interesting. I really enjoy it when people are willing to put their strategies out there. These are the posts that I get the most out of. Thanks!

    Reply
    • Glen says:
      August 4, 2010 at 6:15 pm

      That’s awesome Matt, I hoped that would be the case.

      Thanks for your comment!

      Reply
  28. Stacey says:
    August 4, 2010 at 4:46 pm

    I can’t wait to see what is on the horizon with the new software program. I was just thinking this morning that it would be nice to have one program that does it all rather than having to use five different programs to accomplish one task for my niche sites.

    Reply
  29. Clayton says:
    August 4, 2010 at 5:48 pm

    Hey Glen, do you have any tips from your transition from pluginid to viperchill? I’d like to shift the focus of my blog in the next few months. Currently I’ve been slaving away on internet marketing, but now that I’m making a bit of money, I’m getting ready to move to Thailand myself for a few months (I’ll say “hello” if I see you in the streets). I’d like to shift focus to travel and lifestyle design, hopefully without alienating my current audience. Any advice?

    Good luck with your move!
    -Clayton

    Reply
  30. Jeffrey says:
    August 4, 2010 at 6:31 pm

    I’m not sure if you know him, but Colin from ExileLifestyle (http://www.exilelifestyle) is moving to Thailand in a couple of weeks, and he’ll be there for four months, until his readers decide where he will move after that. Maybe you should talk to him and schedule a time to meet up. He’s a great guy, you’re a great guy. I’m sure you’d have a lot in common.

    Reply
  31. Hulbert Lee says:
    August 4, 2010 at 6:55 pm

    Hey Glen, it’s good to hear that you’re back. I was wondering where your posts had gone and whether you were going to be like DoshDosh (http://www.doshdosh.com/). No offense Maki! It’s cool that you are moving to Thailand too! What a unique experience that will be. I’m guessing it might be more convenient not having to work on so many projects at once, but that depends on the person. At least you can now allocate that time to creating more quality posts on your website, which you already do. Thanks for sharing this and I’m looking forward to what’s cookin’ next on ViperChill!

    Reply
  32. Trent Brownrigg says:
    August 4, 2010 at 8:12 pm

    Good to have you back. Congrats on the move and I think you have an awesome plan laid out. I will be here to watch it unfold. You can count on that!

    Reply
  33. Tony Ruiz says:
    August 4, 2010 at 8:22 pm

    Hey Glen,

    I’ve been a silent reader and following your journey I think its time for me to say “Hi” and really become part of your community. I like your 37signals approach on software products – if your going to solve a problem…why not solve your own. Also I really like the photographer partnership idea – keep me updated on that.

    -Tony

    Reply
  34. Zengirl @ Heart and Mind says:
    August 4, 2010 at 8:30 pm

    Glen,

    I can see many things are happening and I am happy for you. Moving to Thailand huh? What happened to your idea about opening a night club in cape town? always good to read your updates and reports posts!

    Reply
  35. Jonathan - Advanced Life Skills says:
    August 4, 2010 at 8:39 pm

    Hey Glen, I just wanted to say that, to me, your level of transparency is one of your greatest strengths. Sure, I marvel at what you’ve accomplished and how dialed in you seem to be as regard creating a successful online business. These are some great talents, but your ability to be open and straight up with your readers is what creates the real connection. Genuine transparency is a pretty rare quality and you rock at it.

    Reply
  36. Jonathon says:
    August 4, 2010 at 8:46 pm

    Glen,
    Congrats on moving and your continued success! I am interested to hear why you feel like you are so bad at networking/nurturing relationships online? Could it simply be your attitude has you feeling like you aren’t making any/enough connections?
    Maybe having a big goofy afro helps me stand out too though I’m not sure if you have the hair for that one : )
    All the best,

    Jonathon

    Reply
    • Glen says:
      August 5, 2010 at 5:09 am

      Hey Jonathon,

      To be honest, I have no idea. I can do a big project with someone like Brian at Copyblogger, even do interviews with them, and when I contact them in the future…nada. I mostly think the issue is because I’m dealing with very busy people, and not just the way I’m handling things, but I don’t really know for certain.

      Maybe I’m focusing on the wrong people to connect with? :)

      Reply
      • Jonathon says:
        August 6, 2010 at 3:03 am

        Glen,
        Maybe your judging success in the wrong way… Is it a realistic expectation to connect and have something work out with someone (even with preexisting relationship) 100% of the time? Another idea might want to reevaluate how your making connections feel when you contact them. Might sound like a no brainer, but if someone feels like you are only contacting them so they’ll give you a hand “success rate” drops. Also make a real or mental note of what method(s) work best to connect. Maybe your emailing Brain when you should be tweeting him, etc.
        Another idea would be in the same way you make an article/topic bank make a collaboration bank where you list a person or people to a specific collaboration idea. Or you could just incorporate this area into your current article/topic bank. Might save you sometime and will help you get over your heartbreak of not connecting with the first friend you tried.
        And if you find that connecting with a not so well known blogger is the path you want to go, I think I know just the guy : ) hahaha.
        All the best,

        Jonathon

        Reply
  37. Moon Hussain says:
    August 4, 2010 at 10:32 pm

    Woo! Sounds like your revving up for a change and in a good way. I hope the move does you good and we look forward to your value-full posts again.

    P.S. You should expand on CL, though I know your heart’s not into it right now. At a later time, like you said ;)

    Reply
  38. Will says:
    August 4, 2010 at 11:05 pm

    Hi Glen,

    I would like to hear your opinion on how many projects people should limit themselves to at any given point in time.
    I would like to build up clients, have an idea for a membership site, ideas on products I think would be profitable to sell online as well as other website ideas floating around.

    Choosing one seems risky as there’s a possibilty it’ll flop and I’ll be stuck for money. On the other hand choosing too many at one time is also setting myself up for failure…

    As someone who obviously has experience working on multiple projects at one time, what would you suggest?

    Will

    Reply
  39. Brian Driggs says:
    August 5, 2010 at 12:09 am

    Thanks for sharing.

    I like how you have a vision and are using that vision to guide your direction. Though I’m not interested in building affiliate sites or building niche sites for profit and all that, I do find much of your content fresh and interesting. Appreciate your continued efforts and look forward to what the future holds.

    Oh yeah, and the idea about partnering with the photog is bril. I’ve been dabbling in that on and off for much of the last year. It’s lead to other opportunities and ideas.

    Cheers.

    Reply
    • Glen says:
      August 5, 2010 at 5:12 am

      Thanks for the honesty, Brian.

      Glad to hear you’ve had some success with that. I’m definitely interested in seeing how it turns out.

      Reply
  40. Annabel Candy, Get In the Hot Spot says:
    August 5, 2010 at 12:46 am

    Great to hear it’s all coming together for you – it sounds like a top plan. My latest blog post (for the 1 year anniversary of my domain name) is quite transparent with all the stats anyone could ask for. Have a look:) In the past I’ve posted editorial calendars saying what posts will be coming and 10 week plans for the blog so people know what I’m up to. Like you I like to keep my readers informed:) In fact I also did a survery to make sure their needs were in line with my plans. They were:) Phew!

    Re networking. It has to be done, let’s keep it fun. You’re on my bloggy mates list and i’m hoping to wheedle my way onto yours one day:) Lol!

    Very excited about Thailand – I love it. Stayed there for about 5 months and worked in Laos too – you have to visit Luang Pragang. It’s fab. The whole area is so I can see a lot of happy days coming your way. Enjoy! But don’t forget to keep us posted:)

    Reply
    • Glen says:
      August 5, 2010 at 5:11 am

      Awesome Annabel — I’m going to check it out now.

      Hah; you’re already on my list.

      Thanks for the tip!

      Reply
  41. Murlu says:
    August 5, 2010 at 1:06 am

    Thailand would be absolutely amazing! I hope the best.

    As for the business portion, you have a great platform here Glen. Already, throughout your posts, you’ve displayed enough information that I’m sure you have plenty of interested readers that could make up a customer base.

    I would say that even if you just focused on using your SEO skills as a paid service you could have some very amazing projects and success.

    Keep up the great work – I’m staying in tune :)

    Reply
    • Glen says:
      August 5, 2010 at 5:10 am

      Hey Murlu,

      Thanks for the support. I’ve worked very hard to build a loyal audience here as I know how important and valuable it can be, but I certainly won’t abuse it or do anything sneaky just to make some $ – as I’m sure you know ;)

      Thanks!

      Reply
  42. Bud Hennekes says:
    August 5, 2010 at 1:43 am

    Welcome back buddy. We’ve missed you! Glad to hear you’re changing scenery! We all need that from time to time. Hope you find what you’re looking for. :)

    Talk soon stranger.

    Reply
    • Glen says:
      August 5, 2010 at 5:06 am

      Stranger? Pfft. You’re my only Facebook friend that I’ve never actually met in person.

      Reply
  43. Tommy Schultz says:
    August 5, 2010 at 2:59 am

    Hey Glen,
    Sawadee kap and congrats on your move to BKK, will look forward to your updates / adventures there. It does sound like things are returning to normal there, sure you will be ok. I was in Bangkok in 2006 during the coup that seems to have started the current mess and even though there were tanks and soldiers in the streets it didn’t feel particularly dangerous. A few soldiers even invited me to join them for lunch beside their tanks (nice of them to put down the automatic rifles for some spicy spicy food).

    Anyways, keep up the great work, and if you’re ever in Bali let me know, I’ll take you surfing or buy you a beer.
    Best,
    Tommy

    Reply
    • Glen says:
      August 5, 2010 at 5:05 am

      Sawasdee krup :)

      I was there in 2007 and felt perfectly safe. I know about all the protests going on so I guess I’ll just play it by ear :)

      Thanks for the offer!

      Reply
  44. Mary says:
    August 5, 2010 at 3:12 am

    I love these posts. I find your journey fascinating and can’t wait to hear about how your business develops as you implement all these changes. Enjoy the new location!

    Also, I love the photography idea. I hope that works out for you and the photographer. :)

    Reply
    • Glen says:
      August 5, 2010 at 5:05 am

      Thanks Mary,

      Glad you like the idea!

      Reply
  45. ai says:
    August 5, 2010 at 3:57 am

    Hi , gren .
    Today’s article is also fantastic !!!
    I’m amazing the way to branding yourself .
    I want to brand myself and to get trust from customer with my blog .

    Thanks a lot !
    Bye ^^

    Reply
  46. paras says:
    August 5, 2010 at 4:26 am

    Hi Glen,
    Great post as usual.
    I wanted to know how you can design a perfect blog (like yours) with less budget with most convinient way?
    Thanks in advance!

    Reply
    • Glen says:
      August 5, 2010 at 5:04 am

      Hi Paras,

      I used a $30 theme from themeforest.net and then spent a lot of time customising it myself and with a friend. You certainly don’t have to spend a lot of money for it to be unique. Also, a reader sent in the background image for me just as a thanks.

      Reply
  47. Forest says:
    August 5, 2010 at 6:11 am

    Well that’s awesome! I love Viperchill and it’s 1 of about 3 IM blogs left that i read…. I pretty much had enough and stopped reading all the crap people were pumping out!

    Since I started pushing on content that people would want to read my success has been climbing no end. Viperchill is partly responsible for that!

    Reply
    • Glen says:
      August 6, 2010 at 6:49 am

      That’s awesome Forest.

      Thanks a lot!

      Reply
  48. Alejandro "The Fittest Vegan" says:
    August 5, 2010 at 11:26 am

    This is the first time that I read your blog and I’m glad I did. it seems that I arrived at the right time to see how you manage your move. I have ideas to move south to Costa Rica within the next 3-4 years so I’m interested to see how you manage your work and at the same time learn your success.

    Your newest reader
    Alejandro

    Reply
    • Glen says:
      August 6, 2010 at 6:50 am

      Thanks Alejandro,

      I’ll definitely be doing some posts on handling the travel and work lifestyle at the same time.

      Reply
  49. Caleb Galaraga says:
    August 5, 2010 at 1:30 pm

    Great post, Glenn. Will definitely look forward to hear more about your new journey. You and Corbett’s blog have been my Bible’s recently for a project I’m working on. What you do is very, very much appreciated.

    Reply
    • Glen says:
      August 6, 2010 at 6:50 am

      Thank you Caleb,

      Your comments are also much appreciated :)

      Reply
  50. Khush says:
    August 5, 2010 at 4:42 pm

    Glen thank you for the honest post. I like the idea of “Team up with photographer”. I would like to share my pictures with the bloggers, if they like them. You can look at my pictures on Flicker at the following link:
    http://www.flickr.com/photos/kbedi/

    Reply
    • Glen says:
      August 6, 2010 at 6:51 am

      Thanks Khush, that’s awesome.

      Reply
  51. Alex Wideman says:
    August 5, 2010 at 6:11 pm

    Hey Glen,

    Best of wishes in Bangkok. :) Your future plans for this site sound awesome. Where DO you get all your great ideas from?! Your transparency always motivates me to keep working on my projects and reminds me that success is possible. Keep the updates coming! In regards to the upcoming software, will you be outsourcing your customer support as well?

    Reply
    • Glen says:
      August 6, 2010 at 6:49 am

      Hi Alex,

      Thanks for the support. I will be trying to do as much of the support myself as possible – but for the very technical things – I will have the programmer who created the plugin help me on that level.

      Reply
  52. Shaun @ IMA says:
    August 5, 2010 at 7:21 pm

    Hi Glen, glad to see you’re back. One simple question, how’s the big case study site you were doing going? The one you got a FHM model to do adverts for? A post update on that would be great. Cheers.

    Reply
    • Glen says:
      August 6, 2010 at 6:48 am

      I answered that a few questions down. Basically: it was on the backburner, and now I actually have time to work on it. Ranking 40th in Google.

      Reply
  53. Ryan says:
    August 5, 2010 at 10:33 pm

    Glen I had a quick question. I recently started a blog and it’s getting more and more page views. The only problem is none of those views turn into an ad click. I’m using adsense for now since it’s still a growing site. I’m just curious if there’s any tips to turn some of those page views into ad clicks.

    Reply
    • Glen says:
      August 6, 2010 at 6:52 am

      I don’t really build blogs to make money from Adsense – just once or twice – I usually write them to build an audience.

      It sounds like your ads either aren’t blended enough, aren’t relevant, or there is no need to click on them because your content gives users everything they need.

      Reply
  54. wilson@wilsonusman says:
    August 6, 2010 at 12:05 am

    That’s sweet my friend, on to another country…congrats! It’s really cool that you’ve put this out because it just gave me a ton of ideas…

    I really appreciate that you’re going to keep in touch much more…I’ll say what everyone is afraid to say “WE WANT TO TALK TO YOU” Man you put out great content and all and of course we know you were busy but you’re really a great person and I believe that you changing the plan is really going to make you a super start in this market.

    I am really excited to see the future of viperchill, but more importantly yours too. Hope I get a chance to talk to you soon my friend. Take care!!

    Reply
    • Glen says:
      August 6, 2010 at 6:57 am

      Hey Wilson,

      Thanks man; I appreciate the support!

      I’m sure we’ll get a chance :)

      Reply
  55. Mike Wille says:
    August 6, 2010 at 1:45 pm

    You have one of the only blogs that I read most posts more than once (and that’s saying a lot when they’re so long! :)

    Btw I read cloud living almost 3 weeks ago and began working on putting together a few websites. I made my first online sale last night!!! I accomplished a life long goal of making money while I was sleeping and I just wanted to thank you for the role that you played in it.

    Best of luck in Thailand that will sick!

    Reply
  56. Mark Thompson says:
    August 6, 2010 at 4:52 pm

    Glen,

    Congrats on the move! I hope you enjoy it.

    I have been following you for about a year now and have always loved your content. You are probably the only blogger in the industry who actually focuses on writing very detailed posts, and for that I think that is part of why you are so successful.

    I hope you will be keeping us informed on the progress you are making with the move into more software development. However I am also looking forward to reading your upcoming posts.

    Keep up the great work and much success to you in the future.
    Mark

    Reply
  57. Go Jonny Go says:
    August 6, 2010 at 6:24 pm

    Mate, you definitely will LOVE it in Thailand. I was living there last year in Bangkok and it was incredible. Definately hook up with Cody from Thrilling Heroics as the guy is a legend and will definately get you hooked up with some seriously sweet contacts.

    Enjoy mate.

    - Jonny

    Reply
  58. Alan says:
    August 7, 2010 at 8:42 am

    Another internet marketer moving to Thailand. Must be something about this place :)

    Welcome! I made the move here over 3 years ago and never looked back. There’s a a fair number of internet markerters in the BKK area. Some havet recently formed a loose group on MeetUp.com. Some good guys there who have been in the marketing game a long time.

    I got tired of the BKK scene a while back and bounce around the country, few months here, few months there but I’ll probably be in BKK around the same time you’re getting in to meet with some other marketers and shoot the shit. Drop me a line when you get settled in and maybe we can grab a beer.

    Congrats on the move, you won’t regret it!

    Reply
  59. Joshua Noerr says:
    August 8, 2010 at 9:44 pm

    Glenn, you are gonna love Thailand! Going there for a while was one of the best decisions I made in my life. Cheers

    Reply
  60. Brian says:
    August 9, 2010 at 12:14 pm

    Best of luck with the move Glenn. And loving your openness as always. In fact, you’ve inspired me to release some of my *best stuff* on my blog. For free.

    Keep us all updated on how you are getting on.

    Reply
  61. racha says:
    August 22, 2010 at 6:19 pm

    Hi Glen,
    first of all i was curious with the headline you wrote on this post. when I start reading it, i am totally inspired of what you wrote then I think of what i also have done so far for 3 years blogging without proper plans. I used to plan what I am going to at the beginning of the this year with some of my resolution that I want to achieve for this year but it was hard to be consistency. Until I read your post, I think to start re-planning the way I blog and you for inspiring me… good luck!!!

    Reply
  62. Claire Vorster says:
    September 9, 2010 at 11:50 am

    Wow! Sometimes a blog is so fresh it’s like the best summer breeze. I’ve read two posts so far and I have subscribed. Good going. You have talent and you know your stuff. Keep on keeping on!

    Reply
  63. Steve says:
    September 19, 2010 at 5:40 pm

    Glenn,
    I heard you speaking on Pat’s Smart Passive Income podcast, which I really like by the way. I know by listening you are a knowledgable guy on internet marketing and want to start following your blog and added you to the people I follow on Twitter. Thanks for sharing your business plan as I agree, more people including me should talk about this on our blogs. Very cool you moving to Thailand. Also will be interested in updates on how that is going. Take it easy and hope to talk to you in person some day.

    Reply
  64. Christina Crowe ( @CashCampfire ) says:
    October 8, 2010 at 2:16 am

    Wow, interesting post Glenn. Creating a business plan for your blog is actually a terrific idea. I believe I heard it mentioned once before, but the advice I received never went into detail as to how creating a blog business plan would be done. This article is very useful in that regard.

    Keep it up, and I hope your blog continues to prosper!

    Christina

    Reply
  65. Emre Çolak says:
    November 1, 2010 at 10:00 pm

    Great article. Thank you very much.

    Reply
  66. Usman says:
    November 30, 2010 at 6:08 pm

    The Blogger must formulate his success plan without thinking out money. If the blog is good money will be generated

    Reply
  67. alex says:
    May 26, 2011 at 1:05 pm

    very useful article. A+++

    Reply
  68. Sheyi says:
    March 30, 2012 at 3:10 pm

    Glen,

    How has it been so far?

    Hope it worked for you?

    Sheyi

    Reply
  69. Raiyan says:
    October 4, 2012 at 2:30 am

    Positive decision of keeping VC a top priority. All the best Glen

    Reply

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    Hey, I'm Glen. In February 2009 I quit my full-time job and have made my living from the internet ever since. Having previously worked as the Social Media Manager for the likes of Nissan and Hewlett Packard, I took my skills and successfully applied them to my own projects. ViperChill is the place I share everything I've learned in order to help other people make a living online, and to live in the Cloud.

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