What Youths are Doing Online
Glen Allsopp / 
5 Comments / 
September 6th, 2007 / 
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Youth’s are a demographic that a lot of people / companies are trying to ‘tap into’ and gain their interest. If you want to know how to best get involved with a certain audience, it can certainly be helpful to know what they are up to already:
The image above represents youths from the ages of 9-17 years old, the 12 page PDF report can be found here.
My Thoughts
First of all, these results certainly don’t surprise me and I fully believe this a fair generalisation for the youths online, some may disagree but what I would have thought were the most popular activities are at the top of this chart. Yet, submitting articles to websites has a much higher percentage than I would have imagined.
Looking at how posting messages is the most popular, can’t we take the characteristics behind that and get people to give more website suggestions and get involved more? I’m thinking things like:
- Making Clear who you are and interacting. Being seen as a friend
- Encourage feedback, ask for feedback. Make it easy to give feedback
- Format content submission to be as simple as a message
Of course these are just ideas from my head, but looking at how people interact online, you can see how people want to interact and how they can interact with you!
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nice to know, good article
Thanks nomar
Hello Friend,
You have written facts in this post nicely. really nice article.
Thanks for the kind words
[...] Need to make decisions about your web strategy? I’m here to help: subscribe to my blog, sign up for emails (right nav), follow me on Twitter, or add me on Facebook (I’ll add you back for each). Web Strategy Summary A continutation of segmentation occurs as more startups emerge focused on niche demographics. Funding continues into this space, and Facebook has growing pains. We should see more advertising dollars flow to social networks as awareness continues to grow. Usage: Youth Activity (Recommended Reading) A National School Board Association (NSAB) published this PDF report indicates that youths (9-17 years of age) the top activities includes: 1) Posting messages, 2) Downloading music, 3) Watching videos. “Among teens, that amounts to about 9 hours a week on social networking activities, compared to about 10 hours a week watching TV.” (Link via Nick) [...]