Blog Post Ideas - Check your Referrals

Blogs are a great way to interact with your visitors and have fresh new content that can gain you extra visitors from search engines, but you lose the benefits of having a blog if you aren’t adding content to it and just letting it stay stale. With that in mind, I have to admit it’s not always easy adding new content on a regular basis, but I really like this idea to give you fresh thinking on what to write.

What I like to do is check my referrals, basically checking what keywords people are using in search engines to find my site, you can actually get some referrals that would make a good blog post, here’s an example of some referring search phrases to this website:

Although some of these may seem pretty obscure, and it’s not like there would be a lot of search engine traffic received when writing about any of these subjects, there are a few benefits to this method:

1. New Content - The point of this post is to highlight another way you can think up content ideas from your blog, go and check phrases you have found in your search logs to see if there’s any questions people are asking that you feel you could answer with confidence and is relevant to your blog
2. People want to know the answer - Although it’s not a huge volume of searches, I can see that a few people would like a dedicated post on how to become a top stumbleupon user, and as it’s relevant to my blog it’s clearly something that I could write about in the future.
3. Guest Post Ideas - Not everything in your referrals is something you want to write about yourself, for example I probably wouldn’t write about ‘how did digitalpoint grow‘, but if a relevant blog like Community Spark was looking for guest posts it may give me something to talk about on another site, or even give them an idea for something to write about.

Still stuck for something to write? Some other blog content ideas include:

• Asking your users a question, do a poll or conduct some sort of survey to interact more with your readers and add new content to your site
• Tell a story, surely you have been involved in a few ‘incidents’ or ’situations’ regarding the niche of your blog, why not tell a story around something that has happened
• Share a tip, I didn’t just write this post because I seen that somebody else did, I checked my referrals and thought that some of the search phrases would be good blog posts to cover