This is a really awkward blog post to write. Mostly because I now have to backtrack on a lot of the things I said recently. I’ll cut a long story short: I’m no longer writing Viral Marketing for Dummies. This was not a decision by Wiley, nor the person who approached me with the book offer. It was entirely mine, and an entirely difficult one at that.
And maybe not even the
write right one to make. I’ve had to tell this story countless times to family and friends over the last few weeks, usually leading to disappointed faces and people not really understanding my decision, so hopefully I can express myself better when I carefully craft the words.
In an early episode of HBO’s hit TV-show, Hung, a financially troubled Ray Drecker finds himself looking for alternative ways to support his family in addition to his high school basketball coaching position. He settles on the uncomfortable idea of becoming a male prostitute, hesitantly enlisting his friend Tanya to become his “pimp”.
In her enthusiastic style, she suggests to Ray that they partake in Viral Marketing in order to bring more clients to their ‘Happiness Consultants’ business. Ray quickly responds, “What the hell is viral marketing?”
Though the episode premiered in 2009, his response wouldn’t be too out of place in 2012. The phrase is certainly known, but how to go about Viral Marketing still baffles many a media executive, small business owner, and anyone with something to promote. This book aims to change that.
As many of you will know, last week I stuck to my promise of launching a Podcast in the new year and released the first episode, ‘How I Would Make Money Online If I Was Starting from Scratch‘. I had hoped that a lot of people would get some value from the recording and be able to start 2012 in style, but I didn’t anticipate what happened next. Within 24 hours the podcast made it to #1 in Marketing and #2 in Business on iTunes which totally blew me away – sandwiched in between 9 podcasts by the BBC and the Financial Times.
In just 6 days (I don’t have stats for the last 24 hours yet) the first show has been downloaded over 18,000 times. Keep in mind that I didn’t even write a blog post about the launch, so the majority of my audience are only hearing about the episodes now. Episodes was not a typo. I’m adding another recording in the next 24 hours.
This time last year I wrote a blog post entitled ’21 Lessons I’ve Learned in 21 Years”. It was launched on my 21st birthday, which must mean that today I turn 22. Though it would be awesome if you all flooded me with gifts in the form of strippers and money (just kidding…maybe), I actually want to turn the tables and give you a gift.
I’ve been absent because I’ve been working on a number of non-marketing things I can’t really get into, but in my spare time I’ve managed to create something I think you’ll love: CloudBlueprint, a 100% free video course on how I plan to Make Money Online in the future.
I’m surprised it has taken me over a year to put together a post like this, since I love reading them on other blogs. Often, I’m already aware of many of the suggested reading material and products, which may be the case for you here. However, if I just discover one great book, product, or resource from them, then reading the article is invaluable.
Everything here is a genuine recommendation, meaning that I actually read all of the blogs, have read all of the books, and use all of the products. I would love to make this a community discussion as well, so please feel free to share your favourite resources in the comments below.
As I promised to you all in the final monthly report, today I’m releasing an analysis of the growth of this blog over the last 12 months. Although ViperChill doesn’t turn one for another 10 days, I’m going on a road trip and have a product launch about to happen, so I wanted to get this out there for all of you.
I’ve always viewed my monthly reports not just as interesting updates (as I personally enjoy them) but also as part of an overall case study. If I’m teaching you how to build better websites, I want to share exactly what I do with my own and how they grow. I don’t think there is any better way to learn the ins and outs of marketing.
I’m very excited to say that if you’re reading this, ViperChill has now passed the 10,000 subscribers mark. I’m actually writing this sentence (not the post) on March 11th 2010 sitting on a feed count of 4,717 subscribers (I’ll explain this later). In my monthly posts I often say that I don’t have any goals for the site, but if I’m totally honest, hitting the 10k subscriber mark was definitely one of mine.
When I ran PluginID I wrote a blog post after hitting 5,000 subscribers as that was a huge achievement for me at the time. I decided to refrain from that here at ViperChill until I reached 10,000 subscribers which I think finally puts this blog on the map. I’ve managed to grow this site by over 9,000 subscribers in 9 months which is quite rare in the blogging world. Here’s how.
I’ve said from the start that I will only do these monthly reports up until the site turns one so we’re getting closer and closer to that mark now. If you’re new here, each month I share the exact websites and keywords that sent traffic to ViperChill over the course of the previous month.
May, in all honestly, did not include much “ViperChill time” as I had my 21st birthday and a lot of coaching clients to work with. However, June is a new month and I’m ready to get back into work-mode and see where I can take this blogging case study.
Despite what many blogs online will tell you about my age (most say I’m 22, 23, or above), today is actually my 21st birthday. Since I was about 12 I would always tell my Mom that I was going to be a millionaire by 21. I guess that means I have twelve months to reach my goal and I like to think I’m on track.
Although this post is not directly related to internet marketing and you might think I have nothing to share because of my youth, I’ve been through a lot in the process of going from a college dropout to now making a living for myself online. I hope that there’s something you can take away from this post and apply to your own journey.
As we enter the month of May which will see me turn 21 and lose what I consider my USP, it’s time for another monthly report which shows the ViperChill stats for April. While I have no goals for the stats here in any way, I find it interesting to track changes on a monthly basis and I hope you find it interesting too.
I did slack on the amount of posts written in April due to my hectic workload and a lot of things happening in my life that I couldn’t control, but that didn’t seem to slow down growth at all. Now let’s look at those traffic sources so you can all steal them (legally) from me, shall we?