My analytical brain is always looking at different ways I can improve the conversions on my websites. From changing page titles, graphics used to entice people to give away email addresses and even the “Buy Now” buttons on sales pages, I know that small changes can have a big impact. There has been one thing though that in all honesty, I’ve really overlooked in my last few years online, and only now am I doing something about it.
It’s something that has dramatically increased revenues for online retailers like Amazon, Walmart and Shopzilla, and even greatly affected how many people use Google Maps. Fortunately it’s not something ubiquitous that only those with multi-million dollar budgets can implement, but a tactic that every single person reading this can benefit from: speeding up your website.
Note from Glen: This is the first post in ViperChill history that isn’t written by me. That’s all I need to say for now…
In the early 90’s my recently divorced mother started dating a man with a horrible son who wore sweater vests and would trash the kitchen in his sleep. Soon our parents fell in love, got married and Mom and I moved on over to their house; a house of learned doctors.
I’ll never forget seeing his ugly face on the front lawn as we pulled up in their drive. I decided right then and there that I was going to bury him alive. But something strange happened.
On my 21st birthday I shared a list of 21 lessons I’ve learned during my short spell on earth. On my 22nd birthday I worked for weeks on a free 2 hour video course called Cloud Blueprint. And if there’s anyone really good at guessing, then you probably know that today is my 23rd birthday. I thought for a long time about what I wanted to share here. I knew that I didn’t want to share something “personal developmenty” and I already have a big marketing related announcement coming in the next few days, so I decided to do something else.
Last updated: August 9th 2016. This is an important blog post, because it makes a prediction. A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition.
This is not only an important post, but also the longest I have ever written. It’s more like a mini-eBook, without the price tag. Don’t let its lack of cost make you doubt the value here though. I will at least sell you on what you’re about to learn:
As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. I can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. I assumed that most of the feedback after the launch would be from people with feature requests, support questions and pre-sales curiosity.
As a team, we’ve definitely received enough of those, but the most common type of feedback I have received personally was totally unexpected. Dozens of people from around the world got in touch just to let me know how cool they thought it was that I actually got to do this. That I could spend my days working on a creative project of my choice and then finally get to show it to the world.
You don’t have to look far in the IM world to see people touting how powerful email marketing is. How “growing subscribers” is a crucial aspect of building a sustainable internet business. I’ve talked about it myself on countless blog posts. Smart bloggers are catching on to the idea that their sites can act as an effective funnel for building their email lists.
Yet even though everyone wants to grow their audience, few people are prioritising that conversion from visitor to subscriber. In October 2011 I wrote out the specifications for a WordPress plugin that would let bloggers of any skill level add attractive opt-in forms and social share boxes to their blog, in seconds. There’s more…
A few weeks ago I asked on the ViperChill Facebook page whether people would be interested in a blog post on how I’ve developed various web software and plugins. The question was the most ‘liked’ status update I’ve ever made, making it clear that I should definitely write about this topic. Instead of just covering the development of my tools that already exist, I also have an announcement to make about an app I’ve been working on for months, which is making its world debut
this week on Monday the 27th.
Not only that, I’ve interviewed WordPress Rockstar Joost de Valk, author of plugins which have been downloaded millions of times, to see what advice he has for people looking to create plugins — both free and premium. Finally, I’m also sharing some amazing development advice from one of my best friends, who also happens to be an integral part of my big announcement, which is…
In my post on how to become a niche rockstar I said that in order to be at the top of your industry (in a lot of cases online) it’s important to know as much about it as possible. What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research.
In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings. Based on some of the comments and emails I received at the time, a few of you were interested in how I collected the stats I did and how you could go about investigating your own niche further. I’m going to expand on that topic today, in the way I always do.