That’s a slight lie. They’re impossible to stop, but you can reduce sharing by almost 100%. That’s exactly what I did when it came to people pirating my own software and I’ll show you how. But first, a scenario: You’re with your child (or niece, nephew or young cousin) at home and find yourself needing a few hours break to get some work done. Said youngster tells you about a movie they’ve been dying to watch and you see it as the perfect opportunity to get some peace for a few hours. You begin the online hunt to find it.
It’s not on Netflix, which you pay for monthly. iTunes doesn’t seem to have it either. Hulu looks promising, but then you get an error saying it’s not available in your current region. Then, what’s that? A Youtube link for that exact movie. 2 hours long, and in perfect HD quality at that.
A few weeks ago I did my first ever Webinar in the marketing world after being asked to speak to members of a community called Link Club. This is 80% of what I spoke about on that live webinar, replayed for you here in a new video. The reason I’ve taken 20% out is simply to give their audience something unique as a thank you for motivating me to put together a webinar in the first place. I don’t think it would be fair to repeat things word for word here.
That being said, there’s still a ton of stuff I hope you can take away from this. Nobody on the internet is sharing more than what I’m giving you in my latest posts, and especially this one where I share:
I’ve covered some pretty controversial topics in recent weeks when it comes to SEO. Revealing I’m a scammer, showing how freshness is being abused and then doing a follow-up blog post to show the same again. Though at times it may seem like I’m being a bit harsh on Google, I have acknowledged that the job their staff have must be one of the hardest in the world. Trying to defend yourself against thousands (millions?) of people who are focused on nothing more than gaming their system on a daily basis.
I still feel though that the search results from 2011 and 2012 are just far better than what we’ve seen in 2013. Google should not be getting tricked by people simply changing the date on a blog post and thinking that it’s suddenly fresh and deserves better rankings. There’s also no doubt in my mind that Youtube has a huge algorithmic preference over other video platforms like Vimeo, Wistia & DailyMotion, no matter what Google say about keeping things fair.
When I released OptinSkin back at the beginning of 2012, one of the main marketing angles for the product was that it allows split-testing. Similarly, when I released my free training guide Cloud Blueprint, split-testing was stressed so much as something that can take you from being someone who does ‘okay’ online to someone who can quit their job. When changing just one word on your sales or squeeze page can literally mean a 1,000% change in conversions, I’m amazed when I don’t see people doing it.
Today I’m going to share some of my more private landing page tips that help me get more subscribers and sales than my competition in virtually any niche I enter. I’m also going to give you a high-converting squeeze page template you can customize until your heart’s content. Finally, I’ll share – step-by-step – how to implement split-testing so you have no reason not to be doing it.
If you run any site with a large audience, it’s easy to fall into the trap of producing just any old content and forgetting why people followed you in the first place. Though what I’m about to share in this post is going to be highly focused on paid traffic, there are a large number of insights for those who have no interest in doing the same.
I’ve always thought that it is better to master one main traffic source versus becoming only fairly proficient in a lot of them and for now I think I have a pretty perfect grasp on the old SEO game. In all honesty, I’ve never really given paid traffic (and specifically PPC) too much thought throughout my years of experimenting online. That changed recently when I met up with some friends in Bangkok who are making more money than any blogger income reports you’ve seen. I have no desire to enter the same industries as them, but I have the spare cash to put into an experiment, so I thought “why not”.
Nothing to do with the fact that we share the same birthday, Louis Theroux is without a doubt my favourite journalist / documentary producer. His shows cover everything from brothels and the porn industry to profitable infomercial companies and even cities ravaged by drugs.
In a scene from one documentary, Louis and the Nazis, he’s asked over and over again whether he is Jewish while filming a family in their home. At one point the self-professed Nazi’s he is interviewing get pretty hostile, asking for the camera to be turned off as they want to ‘kick his ass’ for being a Jew. They convince themselves he’s Jewish without him answering the question.
How would it help your business if you could look over my shoulder and watch as I take a plain website and turn it into an email marketing and monetisation machine? Seeing exactly what I do, step-by-step, on a site that is already getting hundreds of targeted visitors every single day (but it’s only 3 pages).
That’s exactly what you have the opportunity to watch today with the public launch of Backlinks XXX. It has been out for one month now to my private email list – that’s why we have so many awesome testimonials – but there are still lots of big things coming.
Myself and Diggy would love for you to check it out (note: there’s an autoplaying video on that page).
Have you ever had that feeling when you’re making something and you’re really excited to keep going. Where you know the process is going to be as awesome as the end result? That’s how I feel about writing this post. I just want my fingers to keep moving, as there’s a lot of insights to come.
Before I do that, I want to do something I never do and that’s push a project or idea, but here we go: Sign-up to my email list at the bottom of this post or in the right sidebar here. Click through to ViperChill if you’re reading this elsewhere. The emails I have been sharing lately include information you won’t find on any other website (even here) mostly focused around unique SEO ideas. I actually have two more videos going live to the list this week.
Some of the biggest news in the blogging world over the last week was without a doubt Google’s announcement that on June 1st, they’re closing Google Reader. Paraphrasing their own words, the usage of Reader is smaller than ever, and Google want to focus on fewer products. I don’t believe the latter for a second, since new products like Google Keep are being spotted in the wild, and instead think it’s all about, well…money. Reader simply isn’t paying for itself.
Countless news articles have been written by the BBC, New York Times, the Verge and many other huge publications, all highlighting other services that people can be using instead. What people haven’t been writing about though is how this affects us as bloggers and what we can do about it (if anything). Here’s the jist of it: Reader’s closure is going to hit a lot of us very, very hard.
Way back in the day when I used to run PluginID, I took an afternoon out to make a few graphics for my blog sidebar which would feature my most popular blog posts. Though they did look attractive – and I quickly found other bloggers imitating the idea – I found myself constantly having to make new images any time I made a hit post.
With ViperChill, I was fortunate to have a plugin come with my theme called ‘Popular Posts’. It’s basically just a widget that you currently see in my sidebar (for now). When I designed Butterflyist for Andrea for the blogging case study project, we made sure she purchased a theme which had a similar plugin installed. Without them we would have been a little lost. Until now.