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In 2010 I received an email from Adnan Ebrahim. He was telling me about this new site he had started, Car Throttle, that was starting to get some press. At the time it was getting around 45,000 pageviews per month but he wasn’t sure how to take things to the next level. (No credit here, I had no advice since I didn’t know a thing about the car space online).
Today, Car Throttle has more than 1.2 million Facebook fans. Car Memes, which he also owns, has 1.4 million. He had record traffic days last month when he reached 1 million pageviews in a day for the first time ever. The day after, traffic records were broken again.
It has been a while since I wrote a personal ViperChill update. It’s funny, I love reading them on other sites but don’t really like writing them. I much prefer getting to actionable tips and advice instead of just talking about myself; something I’ve found some bloggers to do a little too much of.
That being said, there is a time and a place for them, so today I have one big request and a few little updates on what is happening in the life of Glen. I’ve honestly never been so busy or so excited about future prospects, so I’m in a great place right now. I’ll start things off with what I really want from you: Your email address! (Please?).
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose.
Welcome to the guide I’ve been hyping up for a long time. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will be worth far more than that to any Facebook advertiser. If you’re looking to promote any type of website on Facebook these days, this guide will show you information I haven’t seen elsewhere.
Five months ago I published what turned out to be one of the most popular posts ever on this site: A guide on how to reach 100,000,000 (that’s 100 million) unique users in just six months. The whole idea of the post was to show that people are “stealing” viral content, posting it on their site, and getting more visitors from Facebook than you ever thought possible.
I later published a follow-up article showing a reader of this website who made $100,000 in one week and I also dismissed some of the ridiculous claims by both Business Insider and a ‘Click Fraud’ video that was making rounds online. Now it’s time to do part three: What happened, and can you still make money with this model?
It still amazes me when SEO blogs blindly tout advice we’ve all heard before. “Write great content, build a quality site, don’t get shady backlinks” and so on. Of course, I know why they’re sharing the advice, but the “right way” certainly isn’t the only way that works.
Take paid links for example, an SEO tactic that has seen Forbes, JC Penney, Interflora and Expedia penalised by Google. It’s probably the first thing that new SEO’s hear not to do when it comes to link building. Surely it’s not still working, right? Grab your favourite beverage, we’re going in…
Perceptual vigilance is a term used to describe what happens when you keep noticing the same things over and over again. For example, you may have just purchased a new car and you start to see that car all over the place. It’s almost like the entire city purchased it.
Recently, the thing that I seem to be noticing more and more is people discussing which SEO tactics are Whitehat, which are Blackhat and even those which are Greyhat. Because many of the discussions tend to be around tactics like networks – which I covered recently – I wanted to share my thoughts on the topic.
In 1865, Fredik Idestam built a pulp mill on the banks of the Tammerkoski River in southwestern Finland. He soon added a papermaking machine. As with any papermaking company at the time, much of what the company produced was used for stationery, newsprint, and books – the primary means of communication before the age of television, radio, and telephone. So in a way, it was in the communications business.
By 1900, it was already one of the biggest paper producers in Finland and was looking for growth opportunities. Electricity was a rapidly growing source of energy at the time. So in 1902 it decided to build its own electric generators and sell the current to local businesses. By the end of the 1920s, however, the company was struggling financially so it decided to join forces with Finnish Rubber Works.
Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. If you missed the launch then a quick summary is that three people will be tackling the same industry with three different approaches. I (Glen) am only allowed to focus on social media. Diggy (my SEO business partner) is only allowed to focus on SEO and Mr.V (a beginner to making money online) is allowed to do anything he wants.
When we originally planned the case study we each had a $1,000 budget in mind. After a lot of feedback however this was lowered to $500 for the first two months of the project; November and December. Many of you have been following the case study closely on the forums and I’m proud to announce the threads have been viewed over 40,000 times with over 30 case studies being shared there.