Update: According to Alexa, this post is the 14th most popular page on the entire internet at the moment! This graph is starting to look impressive. Thank you all for sharing and commenting!
This guide is going to reveal the concept of Email Blogging, a strategy which I personally think is one of the easiest and most profitable ways to make money online. The idea behind Email Blogging actually came to me by mistake. A total accident.
It was email marketing (or, a friend of mine who uses email marketing) that led to my accidental discovery. The friend – who just gotten into internet marketing 12 months earlier – came to stay with me for a couple of weeks. He was previously self-employed, though the reason is unrelated, and wanted to get into the industry.
In the late 1800’s, Kaiser Wilhelm wanted to get rid of a number of his associates in the German government. Since many of them were old, he decided to set the age of retirement to 65 and successfully forced them out of their positions. To this day, we still use the same retirement age around the world.
If you’re wondering what the point of sharing that was then let me say this: There was no point. My headline led you to read the post introduction, and my first paragraph was good enough to get you to read the second. Since I have your attention, let me tell you one more thing: You have to keep people hooked on your content if you want to get links. People don’t share things they don’t read.
As I promised to you all in the final monthly report, today I’m releasing an analysis of the growth of this blog over the last 12 months. Although ViperChill doesn’t turn one for another 10 days, I’m going on a road trip and have a product launch about to happen, so I wanted to get this out there for all of you.
I’ve always viewed my monthly reports not just as interesting updates (as I personally enjoy them) but also as part of an overall case study. If I’m teaching you how to build better websites, I want to share exactly what I do with my own and how they grow. I don’t think there is any better way to learn the ins and outs of marketing.
I’ve been a big advocate of guest blogging over the years; currently ranking no.1 for the phrase in Google and using it to build my personal development blog to over 6,000 subscribers. Many people who come across the idea of writing guest posts and the benefits they offer automatically think it’s the best use of your marketing time.
Well, it’s not. If I write a guest post for someone, I might receive 100 visitors to my blog and receive about 15 subscribers. Yet, if someone links to me naturally, interviews me, or mentions one of my posts they happen to like, the visitor to subscriber ratio is way higher. In other words, I would rather be mentioned on a popular blog than write for it.
It’s probably an understatement to say that most blogging advice out there is generic, regurgitated, and very rarely anything new. Everything you need to know about becoming a successful blogger is available already if you know where to look; the next step is taking action on what you learn.
Most of the advice that is being shared, and incessantly repeated, is dated. It’s aimed at a blogosphere where there weren’t millions of blogs in each niche, all working hard to grow an audience. I call this advice aimed at the Oldsphere, whereas you need to be focusing on the Newsphere. Things changed, and you need to know how to deal with them.
One of the first lessons that newspaper journalists are taught is to structure their content so that the most important information is first, with the importance decreasing as you read through the piece. Pick up any newspaper around you and you’ll see that the first few sentences contain the most crucial elements of the event.
This not only creates impact, but also allows editors to simply snip off the bottom paragraph of a story if they need space for other articles. As the final paragraph is the least important, their editing does not affect the article too much. I’ve already shared how I personally became a much better writer (though I don’t rate myself that highly) and now I want to get into the specifics of how to create compelling content.
I’m very excited to say that if you’re reading this, ViperChill has now passed the 10,000 subscribers mark. I’m actually writing this sentence (not the post) on March 11th 2010 sitting on a feed count of 4,717 subscribers (I’ll explain this later). In my monthly posts I often say that I don’t have any goals for the site, but if I’m totally honest, hitting the 10k subscriber mark was definitely one of mine.
When I ran PluginID I wrote a blog post after hitting 5,000 subscribers as that was a huge achievement for me at the time. I decided to refrain from that here at ViperChill until I reached 10,000 subscribers which I think finally puts this blog on the map. I’ve managed to grow this site by over 9,000 subscribers in 9 months which is quite rare in the blogging world. Here’s how.
A question I receive time and time again is “Once you’ve published a blog post, how do you promote it?” and right now my response is simply “I share links to it on Facebook and Twitter.” That’s it. And I don’t even do this manually; the process is automated thanks to RSS feeds.
Of course, I’m able to do this because I’ve managed to grow the audience to a considerable size here at ViperChill. If you’re trying to get a new blog off the ground, it’s advised that you put in quite a lot more work. Even though I do such little promotion, many posts get hundreds of retweets and comments. The reasons why are quite simple.