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6 Vital Lessons from a $200/day Adsense Account

103

google-adsense-incomeI’ve written about buying and selling websites quite a lot here as recently, that’s how I’ve been spending most of my time. I browse the online marketplaces regularly not only to find sites I can purchase and improve, but to also get ideas for new websites, traffic sources, and ways to make money. 

It has been around three years since I owned a website where the main income source was Google Adsense, but I recently picked up a great site which was pulling in a respectable $50 per day from the service. I’m certainly no Adsense expert, but I instantly saw ways to increase the revenue and tested different strategies over a number of weeks.

Thanks to the changes I’m going to share with you today, I managed to take that site from $50 to over $150 consistently, and even over $200 on good days. I will say now that I no longer use Adsense on the site as I found an affiliate offer which brought in more than $400 on its first day and has performed better than Adsense since.

However, I did learn a lot through my testing and can apply that knowledge to new sites I buy or create in the future, and of course share what I learned with you all here.

1. Standing Out Gets Fewer Clicks

If you’ve ever saw the “Congratulations! You’re the 1,000,000th visitor to our website” banners, the ads for the game Evony with beautiful women all over them or even the face of Darren Rowse (Problogger) on Chitika ads, you may think that standing out gets you the most clicks. In image or flash ads it probably does, but that’s not the case with Adsense.

Anything that stands out gets a visitors attention and from there one of two things will happen. The first thing they may do is unconsciously ignore the ad due to the “blindness” many of us have developed to banners online. The second possibility is that the user will pay more attention to the ad consciously and decide whether or not it offers something interesting to them.

adsense-blending

While this second option will get some clicks and earn you some revenue, I’ve found that ads get a much higher CTR (Click-through rate) when they look like they are part of your website. The site I purchased used a dark grey background on all ads even though the rest of the site was white. Changing the background colour alone increased the CTR from around 2% to a solid 3.5%.

Sometime last year Google allowed you to change the font and size of the text in the ads you display. I used the medium-sized Verdana option and tweaked the font on my site with CSS to look exactly the same. This took the CTR to over 4%. In other words, these two very simply changes instantly doubled the income the site was making.

2. Become a Resource, Not a Destination

With any ads you put on your site, you have to remember that they’re going to take people away from your website. If you’re trying to build a popular blog that has regular on-site readers, it’s probably not a good idea to fill every spare pixel with ads. Having ads in-content is going to get far more clicks than an ad in the lower right hand corner of your site, but you’re also going to “lose” a lot more visitors.

In my experience, sites that make the most money with Adsense are ones that receive traffic from search engines and give users a taste of what they’re looking for, but not everything. If you provide a site visitor with exactly what they’re looking for then there’s absolutely no need for them to click on an ad and go somewhere else.

With other tweaks I’m going to mention I took the site up to an 8% CTR but didn’t go higher than that, though I could have, because I still want to provide genuine value to the visitors in some form. If you want people to stick around on your site and give them everything they need, then Adsense is probably not the best monetisation strategy for you.

I want ViperChill to become one of the top marketing blogs in the world and to do that I need to write better articles (at least in my opinion) than any other blogger in this industry. I regularly link out to other websites and will continue to do so, but I also want to be the “go to source” for the types of topics that I cover here.

If I were to put Adsense all over the site then I could make some money but at the cost of growing slower and compromising my own values. To make the most money with Adsense you need to create a resource which makes the user want to keep moving forward to find more information on the topic, rather than have everything they need on your site.

Steve Pavlina is an example of an exception to this rule by becoming a destination on the subject of personal development and making over $1,000 per day with Adsense. He did remove the ads from his site at some point last year but even when he put Adsense on the site, the traffic did not drop like many people would have expected.

3. Traffic & Niche Play a Huge Role in Earnings

With Adsense you will either earn money by people clicking on your ads or having your ads display on a cost per thousand impressions (CPM) basis. In order to get the most clicks or the most impressions, you need to get a lot of traffic.

There are some niches like car insurance, mesothelioma news or credit card reviews that will earn you a lot of money per click. In these industries I’ve seen people report as much as $5 per click on a regular basis. That’s huge. However, getting a lot of traffic in these industries is not as easy.

google-traffic

On the other hand, in the niche I’m in, I’ll often get no more than $0.20 per click, because advertisers aren’t willing to pay that much to receive the traffic. Visitors who are looking for credit cards or car insurance can end up spending a lot of money so advertisers are willing to pay well to get targeted traffic in these industries.

To earn money with Adsense, you can think of traffic and your niche as like a see saw. You can have a lot of traffic that just generates a small amount of money per click, or you can tilt the other way and have less traffic but get paid a lot per click. In order to make $100 a day on a Myspace layouts site, for example, then you’re going to need a lot of traffic because the Adsense clicks from that audience are not going to pay out as much.

To make $100 in the car insurance niche you could probably do so with 1/10th of the traffic, because the clicks pay so much more money. Traffic is important, but it’s not everything. Either way, you’re going to need quite a lot of it, no matter what your niche is, in order to make a substantial Adsense income on a daily basis.

4. Large Rectangles & Horizontal Link Units Work Best

For years I’ve always heard that large rectangles are the best performing Adsense ad and I have to say that my own experience aligns with this perfectly. I’ve tested lots of different ad formats and not one gets as high a click through rate as this.

Of course, it’s also important to look at your site design and see where ads fit in best rather than following this advice blindly. It may be the case that you run a site where a large rectangle would not perform well as it would stand out too much from what you already have in place. In these cases, my second best performing ad type, horizontal link units, may work best.

When you set-up an Adsense ad you do have the option to say whether you want only text ads to show, image ads to show, or a mix of both. I’ve consistently found that text ads work best and I think this is simply because image ads look far more like ads. A lot of people unconsciously ignore them like I mentioned earlier.

Large rectangles for me work best when aligned in the top left hand corner of your content. This makes the ad look more like part of the site and this is where a visitors eye goes first so they’re more likely to click on it. The horizontal link units get more clicks when they either act as a second navigation bar or they’re in the middle of content where users are actually looking for links to something else.

navigation-bar

An example of the latter could be a Rapidshare search engine, a blog that offers MP3 links, a free PDF resource, or anything that offers users downloads in some form. Note that my site is not in any of these industries (which I think are generally quite dirty) but does leave users looking for links in some form.

5. Be In the Content, Or Hide It

The reason I have never made that much money on Adsense over the years (until now) is because I like to build destination sites that I’m really proud of, rather than fleeting resources which don’t offer much to site visitors. I’ve found a good mix of the two lately (I’ve just purchased another site expected to make $350 per day consistently) so have learned a lot.

By being in the content I simply mean blending text ads with text such as having horizontal link units in the middle of the content or having a vertical banner down the right hand side of an article. This tends to work very well and it’s an approach that a lot of Adsense publishers use.

Another option, however, is to ‘hide’ your content so it looks like the Adsense ads are exactly what the user is looking for. I only came across this idea by browsing popular sites on Flippa and found that if you have no relevant content above the fold (before the user has to scroll down the page) then your Adsense ads are going to receive a lot of clicks.

This does border on being unethical but I’m all for helping you guys make more money online so I will say now that this works. It’s completely up to you whether you would want to implement such a strategy on your own website.

6. My Final Adsense Tips

I thought I would end this article with some small tips on making more money with Adsense that didn’t really need their own section but can be useful to know:

  • Use Adsense for feeds to make more money if you’re a blogger
  • You can use a maximum of 3 Adsense for content ads per page, 3 link units, and 2 search boxes
  • Putting images near ads will get them a lot more clicks but be careful not to put them too close and violate the Adsense TOS.
  • Don’t click on your own ads. Google aren’t stupid.
  • Horizontal Adsense banners in the footer of a site can work very well as if people have gotten to the bottom of your site, they’re generally looking for more information on something
  • Disclaimer: Please read the Adsense TOS before implementing anything you read here.

To me, building a site that makes most of its money with Adsense is simply a site to make money. There are many tools out there which are useful at times (Youtube converters, proxies so I can check search results in another country, etc) which monetise their sites via Adsense and still offer genuine value to users.

Most of the time, the sites that make money via Adsense have generally been built to simply make money via Adsense. In many cases I find that valuable sites which make money via Adsense can make a lot more money if you find a relevant affiliate offer to promote – which was the case with the site I purchased.

If you have any tips of your own to share, I would love to read about them in the comments.

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103 Comments


  1. Glen says:
    April 12, 2010 at 10:22 am

    Hi guys,

    Typically of South Africa, I have no electricity so my laptop battery is going to die soon and I’ll have no internet access. I have Chilicious moderating the comments for me so they will still be approved.

    I’ll respond to any questions as soon as the power is back – I hope you enjoyed the post :)

    Reply
    • Glen says:
      April 12, 2010 at 11:38 am

      Power is back :D

      Reply
    • David says:
      April 13, 2010 at 12:13 pm

      Gotta love our wonky nuke reactor :p

      Reply
  2. Adem says:
    April 12, 2010 at 11:18 am

    I put adsense on my blog to cover costs for hosting etc, but as I’m on blogging hiatus it’s all slowed down. I did experiement before with trying to up my adsense revenue but it meant I was blogging more for adsense and money rather than just about what I enjoy.

    Now if I get any money then that’s great, but if not then that’s no harm either.

    Reply
    • Glen says:
      April 12, 2010 at 11:35 am

      Hi Adem,

      That makes sense. Right now I’m only buying websites that I can outsource fully (I have enough of my own projects to keep me busy) so hire writers who are happy to write about that kind of thing.

      Nice to see that you’re sticking to your own values :)

      Reply
      • Codrut Turcanu says:
        March 27, 2011 at 11:04 am

        You’re right about working with people who have passion on their subject. Whether you hire people or work as partners on a project, make sure you select happy writers who’d still work for/with you, regardless the payout.

        I’m not saying to not pay or reward them, just make passion and integrity your #1 selection criteria.

        Reply
  3. Andrew says:
    April 12, 2010 at 11:21 am

    I had a big thing against adsense for a long while, but one of my friends gave me a good wake up call: are you a social blogger or an online entrepreneur?

    I really need to stop getting in my own way >.<

    Andrew

    Reply
    • Glen says:
      April 12, 2010 at 11:31 am

      Your friend is smart.

      I used to have a big thing against making money online but it simply comes down to this: if you’re offering value to people who want to receive it, you deserve to make money for your efforts.

      Reply
  4. Salma - Content Development says:
    April 12, 2010 at 11:21 am

    Hi Glen,
    Some solid advice – thank you. I have a question: the adsense sites that you buy and that consistently make money, are you adding regular content to them or are they static sites with not much need for daily/weekly content additions?

    Thanks for your time and your wonderful, informative posts.
    Salma.

    p.s. I’m from Pakistan so totally understand about the power breakdown – we have at least 3 1-hour scheduled power shutdowns a day and it would be impossible for me to work without a UPS (uninterrupted power supply) and a backup generator!

    Reply
    • Glen says:
      April 12, 2010 at 11:30 am

      Laptop battery is almost dead, so I can still respond to this one (I hope!) ;)

      In all cases the sites are still getting new content, yes. That is the main reason why people are coming back to them and they get a lot of search engine traffic.

      One of my assistants is in Pakistan and he tells me about the problems all the time. It’s a shame :(

      Thanks for the comment!

      Reply
      • Salma - Content Development says:
        April 12, 2010 at 2:04 pm

        Thanks for your answer Glen. I was going to post a follow-up comment about whether you do the writing yourself but you already answered in an above post that you fully outsource. Good to know. I’m going to be starting my first affiliate website (with adsense and aff links) and was thinking to start off on the content myself (since its a niche I’m passionate and knowledgeable about) and then outsource (once it starts making some money) to someone who can get a feel for it.

        Regarding the power, its amazing how we still manage to get so much work done in spite of the limitations surrounding us – have no power, will work anyways! Of course there are those who’d prefer to whine & complain…

        Reply
        • Glen says:
          April 12, 2010 at 3:30 pm

          hey Salma,

          That sounds like a good plan. The main reason I started to make money online was because I stopped looking for the secrets and just started doing something.

  5. adamquean says:
    April 12, 2010 at 11:34 am

    The thing with this website glen is that I always come away having learnt something new and with something to think about. Cheers for the content glen. Im sure viperchill will continue to go from strength to strength. Good luck with the electricity situation!

    Reply
    • Glen says:
      April 12, 2010 at 2:42 pm

      I hope so :)

      Thanks for your support, Adam!

      Reply
  6. Yavor says:
    April 12, 2010 at 12:10 pm

    Tip #1 gave me an idea, unrelated to adsense actually – I’m talking about how to use links to your presell pages for affiliate products. Instead of using banners that link to your presell page or directly to the product – why not use this tip to create text links that lead to the presell page/product page.
    What do you think?

    Cheers man

    Reply
  7. Michael says:
    April 12, 2010 at 12:11 pm

    Hey Glen,

    Great post once again. Wow shame on your power situation, i used to get that problem too living in my university dorms in China. Hope you have some candles!
    I have one question: How long should you build up a blog or website before you apply for adsense? I have heard they can be quite picky and it is easy to be rejected.

    Cheers!

    Reply
    • Glen says:
      April 13, 2010 at 8:48 pm

      Hey Michael,

      As long as the site looks decent, you shouldn’t need to wait. They aren’t too strict with the approval process.

      Reply
  8. reviewmylife says:
    April 12, 2010 at 12:14 pm

    Hi Glen, you’ve given me some new ideas to try out – some of them I had heard before but you explained them really well. Thanks!

    I’ve got a question – it is a bit orthogonal to what your post is about, but here goes… Are you allowed to talk about your AdSense earnings in this way? I thought the AdSense TOS prevented publishers from disclosing things like the amount of money they were getting per click and click through rates? Are you at risk of being banned for making this post? Or have they changed the rules?

    Reply
  9. Kevin Pasco says:
    April 12, 2010 at 1:48 pm

    Hey Glen. You’re the only Internet Marketing blog on the web right now that I actually look forward to reading about, some really awesome stuff on here. :-)

    How much did you purchase this site for? What’s your ROI like?

    I’d LOVE to purchase a site like this off Flippa and make some extra, underground income. Maybe sell this site to me when you’re done optimizing it? :-P

    Reply
    • Glen says:
      April 12, 2010 at 3:32 pm

      Thank you Kevin!

      I tend to buy sites for between 10-18 months revenue. I purchased the site for 11 months monthly profit, on average.

      I’m building up a big network right now, so maybe in the future ;)

      Reply
  10. Ivan Walsh says:
    April 12, 2010 at 1:54 pm

    Hey Glen,
    Amit on labnol.org makes very good use of AdSense.

    Anyone looking for a site to model their blog on, pls take a look at how he does it. Look at how he blends the ads under the top nav. Very subtle and effective.
    Ivan

    Reply
    • Glen says:
      April 12, 2010 at 3:30 pm

      Good example. I’m sure he’s getting a lot of clicks on those :)

      Reply
  11. Moon Hussain says:
    April 12, 2010 at 2:35 pm

    I used to have a problem with making money online but it all boils down to the way I do it. As long as I don’t do it in a “shaddy” manner and offer value, why not?

    Plus, I really don’t want to be stuck 9-5 again. Here’s hoping I get it all going!

    Reply
    • Glen says:
      April 12, 2010 at 3:29 pm

      Best of luck to you Moon. There’s no reason you can’t succeed!

      Reply
  12. Moon Hussain says:
    April 12, 2010 at 2:37 pm

    Oh God, I forgot to add a word about today’s post: Love it Glen. I started an experiment (from scratch) with Google Adsense but I still have to drive traffic to the site. I know I will print out this article and read it in detail for some help.

    Thanks for the details; like they say, it’s all in the details ;)

    Reply
    • Glen says:
      April 12, 2010 at 3:29 pm

      Awesome. I added a print option yesterday to the bottom of posts so hopefully you’ll find that useful :)

      Reply
  13. Profit Addiction says:
    April 12, 2010 at 3:04 pm

    Would you recommend testing affiliate offers out of the gate on websites to see how they perform? I feel like you have much more control then.

    Reply
    • Glen says:
      April 12, 2010 at 3:28 pm

      Can you expand on what you mean exactly?

      Reply
      • Profit Addiction says:
        April 12, 2010 at 9:00 pm

        Instead of using CPC ads (AdSense, Chikita, etc) what about using affiliate ads (CPL/CPS) instead. That way you control exactly what is displayed on your site and you are generating the bulk of the money rather than the content advertisers.

        Reply
        • Glen says:
          April 13, 2010 at 8:46 am

          Hey,

          Yeah, as mentioned in the post I found that affiliate offers on this site worked much better for me. There are some sites I’ve owned / have friends own though an Adsense is definitely the best way for them to monetise their traffic.

  14. Drew @ web 2.0 graphics says:
    April 12, 2010 at 3:42 pm

    Another quality post Glen. Have you by chance read the Microniche Adsense Course by Xfactor? He had some great tips in there about how to make a bucketload of money with Adsense.

    Would be really cool to see a post about how you tackle doing SEO for your sites.

    Reply
    • Glen says:
      April 13, 2010 at 8:52 am

      I haven’t, no. Something I might check out in the near future though, thanks.

      I have written a few posts about SEO that you can find further down the page here.

      Reply
      • Drew @ web 2.0 graphics says:
        April 13, 2010 at 3:55 pm

        Ah yeah, my bad, excellent posts about SEO.

        Reply
  15. Gary says:
    April 12, 2010 at 3:46 pm

    Glen it is amazing how quickly you can turn a website around. I think a CTR of 3% is pretty decent for adsense, but getting up to 8% on 5,000 -20,000 visitors per day is brilliant. You could probably be an adsense consultant for websites ;)

    Reply
  16. Richard Riley says:
    April 12, 2010 at 4:16 pm

    Thanks for the great info! I’m not too into making money with adsense as my niche is selling a product vs redirecting a visitor to buy an ebook or to someone else’s website. However, the article was still very informative and maybe one day, once my own website begins to do well and I feel competitent in getting traffic I can begin to create websites with a focus on earning revenue via adsense. Also, I don’t think you’ll have too much trouble writing some of the best content in the blogging world. Your articles rarely have any typos! Although an article with a lot of typos can still be influencial and beneficial, I must say, it seems so much more professional when someone takes the time to actually proofread before they publish!

    I have a quick question (sorry, it has nothing to do with this article) but I’ve always been curious, how do you tell if a blog or website is follow or no-follow? Everyone suggests increasing backlinks to a website via follow comments….but they never suggest how to know if a website is no-follow or not.

    Reply
    • Glen says:
      April 13, 2010 at 8:51 am

      Hi Richard,

      You can view the source code of a site and see if the links are nofollow or an easier option is to install SearchStatus for Firefox (or an alternative for Chrome) which highlights all nofollow links on a page with a pink background.

      Reply
  17. Richard Riley says:
    April 12, 2010 at 4:22 pm

    Also, I noticed in the above comments that you completely outsource your content creation for your adsense websites. It would be really interesting to read an article from you about how you go about picking a company, a VA, and the processes you go through to make sure they create content you are proud of. I really enjoyed your article about hiring a model and think this would be just as equally interesting. I read a lot of articles about oursourcing content from people like Chris Ducker and others, but it would be cool to read your side of it as well!

    Reply
    • Glen says:
      April 13, 2010 at 8:49 am

      Good suggestion Richard. Definitely something I’ll cover in the future. Stay subscribed ;)

      Reply
  18. Anne Lyken-Garner says:
    April 12, 2010 at 5:43 pm

    I’ll have to try your suggestions. I’ve never made much with adsense at all.

    Reply
  19. Mike says:
    April 12, 2010 at 6:28 pm

    Hey Glen,
    Thanks for these tips. I think Ad Sense is good as long as a blogger has a strategy and implements it. It’s important to learn thigs like section targeting and proper placement, in order to successfully test and optimize.

    I was curious; for your sites mentioned, what is your posting frequency?

    Again, thanks for another informative post,

    Mike

    Reply
    • Glen says:
      April 13, 2010 at 8:48 am

      The site mentioned in this post – usually just once per day, sometimes twice :)

      Thanks for your comment buddy!

      Reply
  20. Mike says:
    April 12, 2010 at 6:30 pm

    BTW, I meant to ask if you knew of a good consultant of course for Ad Sense? I am looking to improve my CTR. Yea, I have to agree 4-8% is something!

    Mike

    Reply
    • Glen says:
      April 13, 2010 at 8:47 am

      I don’t know of any consultants but Joel Comm has a great book called “The Adsense Code” which was actually a NYT Bestseller if I remember correctly. Try to look for the latest version if you want to read more :)

      Reply
  21. Marie says:
    April 12, 2010 at 11:29 pm

    This post has come at a great time for me, as I am working on putting out some niche sites with affiliate offers – but also with Adsense to make a little extra hopefully. I haven’t had a whole lot of luck so far with Adsense, (it took me over a year to get my first cheque….and I only average about one each year!), but I am thinking I was giving up too easily before. Hopefully the more sites I get out there, the better things will work – and with a few higher paying ones, then maybe I will see some results.

    Thanks for the article – I will be taking everything you said into consideration when I build my own. I love reading your blog – you always have such good information and I actually feel like I am learning from it! Thanks for the tips!

    Marie

    Reply
    • Bex says:
      May 4, 2010 at 8:47 am

      Definitely don’t give up! My first Adsense payment took a year as well. And I’ll admit I’m still not getting monthly payments but, every 3 months on average. I’ve applied some of the methods here though and I can see an increase already on my sites :) .

      Reply
  22. Sonny says:
    April 12, 2010 at 11:39 pm

    Hi Glen,
    You have spoken a lot on wordpress SEO and am wondering what plug in do you use to display your adsense ads on word press ?

    Thank You

    Reply
    • Glen says:
      April 13, 2010 at 8:50 pm

      For the two sites, one is entered manually into the theme and one is a custom plugin that was created specifically for our needs. There are some good free plugins out there though.

      Reply
  23. Ryan says:
    April 13, 2010 at 12:05 am

    Glenn,

    Great Detailed Post. I am also getting started with adsense sites. From reading different forums, I sometimes get worried about account getting banned.

    Do you or other readers use any methods/applications to ensure that adsense account doesn’t get banned? I found few products: http://www.protectadsense.com/, http://www.adsenseclicklocker.com/

    Reply
    • Glen says:
      April 13, 2010 at 8:45 am

      Hi Ryan,

      That’s actually something I’m looking into myself right now as I know Adsense can be quite strict with banning sites. If anyone has their thoughts on this, I would love to hear them.

      Reply
  24. Cori Padgett says:
    April 13, 2010 at 12:30 am

    Hmnn..I’ve been considering experimenting a bit with adsense, but I’m really not sure where I’d put it. It’d probably have to go within content and in my feeds, because anywhere else I think it’d just look tacky and that’s not what I want. But it’d definitely be nice if I can at least cover some of my hosting and time costs by earning a few bucks with it here and there. Hmnn..things to ponder, thanks for giving me new fodder. lol

    Warm regards,
    C

    Reply
    • Ivan Walsh says:
      April 13, 2010 at 12:41 am

      Hi Cori,
      Look at labnol.org and see how he does it.
      Under the top nav is the best place and/or in the footer as there is where many people scroll down to.
      Right nav bar is a waste of time as most readers don’t see it.

      Reply
      • Cori Padgett says:
        April 13, 2010 at 1:13 am

        Yeah, it looks like that’s where I’d end up putting it on mine, if at all. I don’t like it in my sidebars at all, so top nav or bottom nav it would have to be, and experiment with my feeds as well. Thanks for the link, it’s interesting to study how others position their ads and work them into the page. :)

        Warm regards,
        C

        Reply
      • Glen says:
        April 13, 2010 at 8:41 am

        Good point Ivan,

        I used the right sidebar option on PluginID when I owned it but the CTR was tiny. I didn’t really want to lose that much traffic or annoy visitors, so that was my reasoning for that. Good to see the discussion going on here!

        Reply
    • Glen says:
      April 13, 2010 at 8:42 am

      Hey Cori,

      Good to see you here again. I agree that it can look a bit bad on credible sites, and definitely don’t think it’s the best monetisation option for most blogs.

      Reply
  25. Greg Blencoe says:
    April 13, 2010 at 2:02 am

    Hi Glen,

    Thanks again for the very insightful article. I have basically no experience with AdSense and don’t plan on using it, but I always enjoy learning everything I can from your outstanding articles.

    And I loved this excerpt from one of your comments:

    “The main reason I started to make money online was because I stopped looking for the secrets and just started doing something.”

    Have a great day in South Africa!

    Reply
    • Glen says:
      April 13, 2010 at 8:41 am

      Hey Greg,

      Thanks a lot buddy. Yesterday the weather was awesome but today I can barely see for the fog ;)

      You’re welcome, thanks for the comment!

      Reply
  26. Trent Brownrigg says:
    April 13, 2010 at 3:27 am

    Very solid advice Glen! Outstanding post as usual. I’ve been using Adsense for years and I still picked up a couple tips here that I am going to test out. Thanks buddy.

    Reply
    • Glen says:
      April 13, 2010 at 8:40 am

      Thanks a lot Trent,

      Good to see you here as always!

      Reply
  27. Jonas says:
    April 13, 2010 at 4:25 am

    Awesome summary on how to use adsense! I agree do that monetizing with affiliate offers tend to work a LOT better.

    Reply
  28. Andrew@BloggingGuide says:
    April 13, 2010 at 6:35 am

    I have placed adsense on my site and blended them in with how my site looks. I placed them inside blogposts right after the title. I have not tried any other position since so I guess will be experimenting with what you’ve suggested here. I know it will work because you have tried and tested it already. Thanks for sharing!

    Reply
    • Glen says:
      April 13, 2010 at 8:39 am

      You’re welcome Andrew,

      Let me know how it goes!

      Reply
  29. London Ghost says:
    April 13, 2010 at 10:21 am

    Wrote an article for one of my blogs not too long ago that AdSense don’t make sense. At least not for smaller blogs. As you mentioned, Google is not stupid, but on a small blog with less than 100-200 unique visitors per day, you might be penalised if the same people think they help you out by clicking the ads.

    Best solution I have found so far – Less is More or as graphic people say – K.I.S.S. and while AdSense pay decent I’d like to hear more from you about how to find and use affiliates to really make the money online! :)

    Cheers for great posts (as always)

    Reply
    • David says:
      April 13, 2010 at 12:10 pm

      >>but on a small blog with less than 100-200 unique visitors per day, you might be penalised if the same people think they help you out by clicking the ads

      AFAIK, Google doesn’t really ‘penalise’ anymore, they simply devalue the clicks to 0. Have you problems with being penalised by click-happy visitors?

      Reply
      • Glen says:
        April 13, 2010 at 1:17 pm

        I have, yes.

        Reply
        • David Steven-Jennings says:
          April 13, 2010 at 7:21 pm

          That’s pretty kak, bru. What happened? Google slap you on the wrist, or did you loose that Adsense account?

        • Glen says:
          April 13, 2010 at 8:10 pm

          They banned the domain. I even received a blog comment from a guy laughing saying he clicked on my ads 200 times.

      • Ryan says:
        April 13, 2010 at 11:00 pm

        Glen, You said they banned the domain. Didn’t they ban the account? That’s other thing too….I have about 200 sites currently on same adsense account. I have heard that if they find problem with one domain, they ban the whole account.

        Let me know if you find any programs/service to prevent banning.

        Reply
        • David Steven-Jennings says:
          April 14, 2010 at 5:55 am

          >>I have heard that if they find problem with one domain, they ban the whole account.

          Yeah, that’s how I understand it as well, so I’m a bit curious about Glen’s statement that they only banned the domain. Is this a new development? In a way I suppose that if you have lots of sites and only one gives Google issues, they can just ban that one and still make money off of your other sites.

  30. steyn says:
    April 13, 2010 at 11:59 am

    hi im also from south africa!could you please give me some tips to get traffic to my blog!
    thank you

    Reply
    • Glen says:
      April 13, 2010 at 8:51 pm

      Hey,

      First of all, remove most of your ads and get your own domain name. Then maybe start here.

      Reply
  31. Topps says:
    April 13, 2010 at 2:18 pm

    Hi Glen.
    another awesome post!
    I manage quite a few sites and have been struggling to increase the CTR. I will be implementing some of your recommendations. Thanks

    Reply
  32. Maren Kate says:
    April 13, 2010 at 10:10 pm

    Wow glen not only was this amazingly informative but during reading it i had an idea for a mini site like what you are talking about, did the research, found it was highly searched (i’m the target demographic) and had CRAPPY results in Google’s natural search. Thanks! If I make some money on this one I’m sending you a box of brownies :)

    Reply
  33. Tyler Q says:
    April 14, 2010 at 6:58 am

    Glen, you are the man! I cant wait to apply these strategies to my own blog. Many thanks for everything!

    Reply
  34. Jaydon says:
    April 14, 2010 at 9:58 am

    Some good advice that I intend to make use of.

    The niche/industry that I cover happens to be one of those with a fairly low CPC – I’ve seen one or two clicks that top $1.50 – but they usually average between $0.10 and $0.20. Of course, clicks are few and far between, and its something I’ve been wanting to look at.

    Of course, given the niche, I’d probably do better with affiliates – you think you’d be up to offering some advice on that some day?

    Reply
  35. Gogo | Idea Age Business Consulting says:
    April 14, 2010 at 7:45 pm

    Glen,
    What you illustrate in this post is just so powerful that IMHO it needs to be explicitly stated. Any entrepreneur or business owner who’s really interested in how to grow a business must be about the details.

    The common habit is to look for the magic pill, but what you show here is about the power of “Optimization” (or testing in Internet marketing parlance) to boost profits.
    Taking apart even Point #1 alone, here are some things you “glossed over” which show why you’ve been successful.
    a. You’ve obviously been monitoring and comparing (testing) CTR’s between ads that look like part of your website and those that don’t.
    b. You started with an eye for immediate improvements (of the little things) in going from “grey” to white backgrounds. We often don’t look at our websites in this way.
    c. “Sometime last year Google allowed you to…”. You stay on top of changing conditions affecting your business from outside. Many of us don’t bother to open the emails Google sends us, or think about improvements based upon those changes.
    d. Took the time to tweak your font type and size till they were just right and monitored results.

    And ALL THAT just from point #1.
    It’s been a tremendous discovery finding your blog. Thanks.

    Reply
  36. Barb says:
    April 14, 2010 at 9:20 pm

    Hi Glen
    Thanks for providing us with such an awesome blog. I found your website just a short while ago and I have to say that I have loved reading every word of it. Very helpful information in every word you write.

    I enjoyed it so much that I couldn’t help but buy your eBook Cloud Living. A few days after buying your eBook I had my first mini site published online and I’m now ready to promote it.
    I have some questions that I emailed to you but I am not sure your getting my emails as the support email address in the eBook is not working for me.
    I have emailed my questions to the email address you give on this blog as well, so hopefully I will hear from you soon.
    Thanks Glen

    Reply
  37. Michael says:
    April 14, 2010 at 11:27 pm

    Thanks for the article Glen.
    You mention you replaced the adsense ads with affiliate ads.
    So do you have affiliate banner ads in the same spots where the adsense ads used to go? Do these give you the same results as text links to the affiliate offers inside the content?

    Reply
  38. JT says:
    April 15, 2010 at 10:13 am

    Hey Glen,
    Could you write a post about your other sites. I don’t actually know any of your others, it would be good to see them and where you make your money.
    Thanks

    Reply
  39. SearchCap: The Day In Search, April 15, 2010 says:
    April 15, 2010 at 9:00 pm

    [...] Increase Your Income With Google Adsense, ViperChill [...]

    Reply
  40. Briana says:
    April 17, 2010 at 1:08 am

    I’ve been blogging for 10 years, on and off, but I still am wary on Google AdSense as to if it can bring in a steady stream of income (no matter how small). I usually put my self in the visitor’s/consumer’s shoes, and when I do so, I can’t see myself clicking on an ad. How does this work exactly?

    Reply
    • Glen says:
      April 17, 2010 at 10:32 am

      Have you tried simply putting Adsense in place and seeing if it works for you?

      Reply
  41. QOT says:
    April 19, 2010 at 3:41 pm

    Hey! it was nice to spot out blog navbar in the screenshot above. The article is an amazing read as always. What are your thoughts on Adsense section targetting. Does it work?

    Reply
  42. Karo says:
    April 20, 2010 at 12:27 am

    Hello Glen,
    Thanks for another great article, i have always known that blending adsense ads with my content will get more clicks, but i’m just not good with colour codes when creating the adsense, so i just use the default settings. I’ll try to get all the relevant colour codes so i can start blending my ads. Thanks for all the tips and i appreciate the effort you put in to create great value

    Reply
    • Bex says:
      May 4, 2010 at 9:02 am

      Hey Karo, one thing I’ve used to help get the relevant color codes is ColorZilla, an addon for firefox (https://addons.mozilla.org/en-US/firefox/addon/271/). Once installed it shows in the bottom left corner of your firefox window. When you want to use it, just click on it and it’ll give you an eyedropper thing (i don’t know if thats the correct term for it but, it’s what I’ll call it), then click on your page where you want to find the color code. After you’ve done that you can right click the colorzilla box and copy the color code :) .

      Reply
  43. azman says:
    April 20, 2010 at 3:37 pm

    Hi Glen,

    Good info….
    I’m focusing to make money via adsense right now…
    But choose the right niche is very important for me…
    some says that high paying keyword is the key as well. Hmm… I’m not to sure either low competition keyword or high paying keyword! ….
    Hopefully I can take action now based on your tips…

    Thans again…

    Reply
  44. Yannick says:
    April 21, 2010 at 3:11 pm

    Hi Glen,

    Nice article. Maybe something you can add and or test, which works for me: The first adsense ad block that gets loaded, usually brings in the highest CPC. Simply because of the bidding system Google uses. Have you tried this? Optimizing the first loaded adsense ad block (1st in the code) so ppl click on that more frequently then other ad blocks?

    Reply
  45. Lauro says:
    April 24, 2010 at 4:17 pm

    “one of the few people who makes a living online without doing it by teaching you how to make a living online”

    But you sell cloud living and its part off your incoming…

    Reply
    • Glen says:
      April 24, 2010 at 5:45 pm

      Very random…

      As I’ve mentioned in other posts, it is less than 5% of my monthly income (I don’t even own it anymore) and certainly not enough to live off.

      Reply
  46. Jamie Pixon says:
    April 27, 2010 at 12:31 am

    Hi Glen,
    I love your work on this site. Both your Cloudliving Ebook and Bookmarking Demon recommendation (yes, I clicked through from your site) have proved very rewarding and valuable. I guess I’m choosing this post to provide some feedback (could have been any, really) and say thanks a lot. I’m a consistent reader but not much of a poster.

    This Adsense post is quite amazing in its analysis, btw. Just in-your-face, ridgy didge value. Cheers.

    Jamie

    Reply
  47. Mike Marshall says:
    April 28, 2010 at 4:36 pm

    Wow, Alot to Follow here.

    Reply
  48. Chris says:
    May 16, 2010 at 1:45 pm

    Hey Man, I really liked the post but your answer to one of the comments was killer stuff: “That sounds like a good plan. The main reason I started to make money online was because I stopped looking for the secrets and just started doing something.”
    Imagine I tweeted your comment reply is that hero worship or what. Please place the last statement in the tongue in cheek inverted commas category.

    Reply
  49. James says:
    May 17, 2010 at 4:42 pm

    What did you replace your adsense with that converted better?
    I’m working on changing my sites over from adsense.

    Best regards,
    James

    Reply
  50. How a 3 Month Old Website Received 958,373 Visits from Google says:
    June 21, 2010 at 10:46 am

    [...] think of is to build up a large amount of traffic and then monetise it via Adsense. Adsense can work well in a lot of cases but you can probably monetise the traffic better, depending on which phrases it is coming [...]

    Reply
  51. John says:
    March 7, 2011 at 12:15 pm

    Ive just started playing around again with Adsense, and currently have a site thats pulling an average of $3.10 clicks. The hard part of course is getting traffic!

    This is a great article dude, Ill be sure to book mark this one. Cheers

    Reply
  52. Mysoft101 says:
    March 8, 2011 at 3:53 pm

    How do you blend the ads into the text of your blog or website? I would love to use the keywords, without spamming, into my text. If anyone could look at my blog and offer advice, I’ll gladly hear you out. THANKS!

    Reply
  53. shyam jos says:
    March 13, 2011 at 6:44 am

    so unpolished articles are better to make money with adsense !
    great share dude!

    Reply
  54. Sapna Tv says:
    March 23, 2011 at 3:37 am

    I use both do-follow and no-follow links for sites, in fact some of the no follow links have provided. Take wikipedia for example, the links are no-follow, but wikipedia often ranks top or near top for relevant searches and people will often scroll down and look at external links for official pages and such.

    If you site has some value or you are actively do stuff on the wikipedia article to make it better, then chances are your link won’t be deleted.

    There are other big sites that offer the same and I have developed sites where a vast proportion of the traffic came from these no-follow links.

    Remember traffic is the name of the game, better to have a poor ranking and lots of traffic, then a high ranking for poorly searched keywords and no traffic.

    Reply
  55. PCO Licence says:
    May 19, 2011 at 11:35 am

    Hi Glen,

    Just created my own niche site and using Adsense as the main revenue stream. I’ve tried to employ the majority of the tips on this page but it’s early days and I’m sure I’ll find that I’ll need to play around with the Adsense a little to improve the clicks.

    Cheers.

    Reply
  56. Sheyi says:
    March 30, 2012 at 5:36 pm

    How far is the site going with adsense?
    Did you sell it, still earning or what?

    Sheyi

    Reply
  57. Shahzad Bashir says:
    April 10, 2012 at 4:56 pm

    Very nice article on a very precious topic on a right time to me actually. I am going to plan for some earning with my blog and the first thing i had in my mind was Google Adsense so the tips you suggested here in your post are stimulating enough. Thanks for sharing.

    Reply
  58. Design Cruzer says:
    May 8, 2012 at 10:20 am

    i am totally agree with your article, but i think you should mention one
    point and that is type of ads, i don’t mean banner-text-and rich media,
    i am telling about types like, “adsense for content and adsense for
    parking domain, when ever i know this both ad types are working
    diffrently, and if we do mistake to get right code, we can’t earn any
    money if we got lots of click. i would like to know more about this
    matter. please post about this matter. it will be interesting.

    Reply
  59. Karin Pok says:
    May 18, 2012 at 6:02 am

    Great information :)

    Reply
  60. Bryan says:
    February 1, 2013 at 5:40 pm

    Hi Glen,

    When you switched out the Adsense with the Affiliate offer did you add a banner in the place of the Adsense block or did you just use contentual links and call to action to the offer lower in articles?

    How did you replace the offere site wide somehow or have to do it manually for each post?

    I try not to frequent blogs much but when I see your post in search results, I know you provide great information. Thanks!

    Reply

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    Hey, I'm Glen. In February 2009 I quit my full-time job and have made my living from the internet ever since. Having previously worked as the Social Media Manager for the likes of Nissan and Hewlett Packard, I took my skills and successfully applied them to my own projects. ViperChill is the place I share everything I've learned in order to help other people make a living online, and to live in the Cloud.

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