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I’ve written about buying and selling websites quite a lot here as recently, that’s how I’ve been spending most of my time. I browse the online marketplaces regularly not only to find sites I can purchase and improve, but to also get ideas for new websites, traffic sources, and ways to make money. 

















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Hi guys,
Typically of South Africa, I have no electricity so my laptop battery is going to die soon and I’ll have no internet access. I have Chilicious moderating the comments for me so they will still be approved.
I’ll respond to any questions as soon as the power is back – I hope you enjoyed the post
Power is back
Gotta love our wonky nuke reactor :p
I put adsense on my blog to cover costs for hosting etc, but as I’m on blogging hiatus it’s all slowed down. I did experiement before with trying to up my adsense revenue but it meant I was blogging more for adsense and money rather than just about what I enjoy.
Now if I get any money then that’s great, but if not then that’s no harm either.
Hi Adem,
That makes sense. Right now I’m only buying websites that I can outsource fully (I have enough of my own projects to keep me busy) so hire writers who are happy to write about that kind of thing.
Nice to see that you’re sticking to your own values
You’re right about working with people who have passion on their subject. Whether you hire people or work as partners on a project, make sure you select happy writers who’d still work for/with you, regardless the payout.
I’m not saying to not pay or reward them, just make passion and integrity your #1 selection criteria.
I had a big thing against adsense for a long while, but one of my friends gave me a good wake up call: are you a social blogger or an online entrepreneur?
I really need to stop getting in my own way >.<
Andrew
Your friend is smart.
I used to have a big thing against making money online but it simply comes down to this: if you’re offering value to people who want to receive it, you deserve to make money for your efforts.
Hi Glen,
Some solid advice – thank you. I have a question: the adsense sites that you buy and that consistently make money, are you adding regular content to them or are they static sites with not much need for daily/weekly content additions?
Thanks for your time and your wonderful, informative posts.
Salma.
p.s. I’m from Pakistan so totally understand about the power breakdown – we have at least 3 1-hour scheduled power shutdowns a day and it would be impossible for me to work without a UPS (uninterrupted power supply) and a backup generator!
Laptop battery is almost dead, so I can still respond to this one (I hope!)
In all cases the sites are still getting new content, yes. That is the main reason why people are coming back to them and they get a lot of search engine traffic.
One of my assistants is in Pakistan and he tells me about the problems all the time. It’s a shame
Thanks for the comment!
Thanks for your answer Glen. I was going to post a follow-up comment about whether you do the writing yourself but you already answered in an above post that you fully outsource. Good to know. I’m going to be starting my first affiliate website (with adsense and aff links) and was thinking to start off on the content myself (since its a niche I’m passionate and knowledgeable about) and then outsource (once it starts making some money) to someone who can get a feel for it.
Regarding the power, its amazing how we still manage to get so much work done in spite of the limitations surrounding us – have no power, will work anyways! Of course there are those who’d prefer to whine & complain…
hey Salma,
That sounds like a good plan. The main reason I started to make money online was because I stopped looking for the secrets and just started doing something.
The thing with this website glen is that I always come away having learnt something new and with something to think about. Cheers for the content glen. Im sure viperchill will continue to go from strength to strength. Good luck with the electricity situation!
I hope so
Thanks for your support, Adam!
Tip #1 gave me an idea, unrelated to adsense actually – I’m talking about how to use links to your presell pages for affiliate products. Instead of using banners that link to your presell page or directly to the product – why not use this tip to create text links that lead to the presell page/product page.
What do you think?
Cheers man
Hey Glen,
Great post once again. Wow shame on your power situation, i used to get that problem too living in my university dorms in China. Hope you have some candles!
I have one question: How long should you build up a blog or website before you apply for adsense? I have heard they can be quite picky and it is easy to be rejected.
Cheers!
Hey Michael,
As long as the site looks decent, you shouldn’t need to wait. They aren’t too strict with the approval process.
Hi Glen, you’ve given me some new ideas to try out – some of them I had heard before but you explained them really well. Thanks!
I’ve got a question – it is a bit orthogonal to what your post is about, but here goes… Are you allowed to talk about your AdSense earnings in this way? I thought the AdSense TOS prevented publishers from disclosing things like the amount of money they were getting per click and click through rates? Are you at risk of being banned for making this post? Or have they changed the rules?
Hey Glen. You’re the only Internet Marketing blog on the web right now that I actually look forward to reading about, some really awesome stuff on here.
How much did you purchase this site for? What’s your ROI like?
I’d LOVE to purchase a site like this off Flippa and make some extra, underground income. Maybe sell this site to me when you’re done optimizing it?
Thank you Kevin!
I tend to buy sites for between 10-18 months revenue. I purchased the site for 11 months monthly profit, on average.
I’m building up a big network right now, so maybe in the future
Hey Glen,
Amit on labnol.org makes very good use of AdSense.
Anyone looking for a site to model their blog on, pls take a look at how he does it. Look at how he blends the ads under the top nav. Very subtle and effective.
Ivan
Good example. I’m sure he’s getting a lot of clicks on those
I used to have a problem with making money online but it all boils down to the way I do it. As long as I don’t do it in a “shaddy” manner and offer value, why not?
Plus, I really don’t want to be stuck 9-5 again. Here’s hoping I get it all going!
Best of luck to you Moon. There’s no reason you can’t succeed!
Oh God, I forgot to add a word about today’s post: Love it Glen. I started an experiment (from scratch) with Google Adsense but I still have to drive traffic to the site. I know I will print out this article and read it in detail for some help.
Thanks for the details; like they say, it’s all in the details
Awesome. I added a print option yesterday to the bottom of posts so hopefully you’ll find that useful
Would you recommend testing affiliate offers out of the gate on websites to see how they perform? I feel like you have much more control then.
Can you expand on what you mean exactly?
Instead of using CPC ads (AdSense, Chikita, etc) what about using affiliate ads (CPL/CPS) instead. That way you control exactly what is displayed on your site and you are generating the bulk of the money rather than the content advertisers.
Hey,
Yeah, as mentioned in the post I found that affiliate offers on this site worked much better for me. There are some sites I’ve owned / have friends own though an Adsense is definitely the best way for them to monetise their traffic.
Another quality post Glen. Have you by chance read the Microniche Adsense Course by Xfactor? He had some great tips in there about how to make a bucketload of money with Adsense.
Would be really cool to see a post about how you tackle doing SEO for your sites.
I haven’t, no. Something I might check out in the near future though, thanks.
I have written a few posts about SEO that you can find further down the page here.
Ah yeah, my bad, excellent posts about SEO.
Glen it is amazing how quickly you can turn a website around. I think a CTR of 3% is pretty decent for adsense, but getting up to 8% on 5,000 -20,000 visitors per day is brilliant. You could probably be an adsense consultant for websites
Thanks for the great info! I’m not too into making money with adsense as my niche is selling a product vs redirecting a visitor to buy an ebook or to someone else’s website. However, the article was still very informative and maybe one day, once my own website begins to do well and I feel competitent in getting traffic I can begin to create websites with a focus on earning revenue via adsense. Also, I don’t think you’ll have too much trouble writing some of the best content in the blogging world. Your articles rarely have any typos! Although an article with a lot of typos can still be influencial and beneficial, I must say, it seems so much more professional when someone takes the time to actually proofread before they publish!
I have a quick question (sorry, it has nothing to do with this article) but I’ve always been curious, how do you tell if a blog or website is follow or no-follow? Everyone suggests increasing backlinks to a website via follow comments….but they never suggest how to know if a website is no-follow or not.
Hi Richard,
You can view the source code of a site and see if the links are nofollow or an easier option is to install SearchStatus for Firefox (or an alternative for Chrome) which highlights all nofollow links on a page with a pink background.
Also, I noticed in the above comments that you completely outsource your content creation for your adsense websites. It would be really interesting to read an article from you about how you go about picking a company, a VA, and the processes you go through to make sure they create content you are proud of. I really enjoyed your article about hiring a model and think this would be just as equally interesting. I read a lot of articles about oursourcing content from people like Chris Ducker and others, but it would be cool to read your side of it as well!
Good suggestion Richard. Definitely something I’ll cover in the future. Stay subscribed
I’ll have to try your suggestions. I’ve never made much with adsense at all.
Hey Glen,
Thanks for these tips. I think Ad Sense is good as long as a blogger has a strategy and implements it. It’s important to learn thigs like section targeting and proper placement, in order to successfully test and optimize.
I was curious; for your sites mentioned, what is your posting frequency?
Again, thanks for another informative post,
Mike
The site mentioned in this post – usually just once per day, sometimes twice
Thanks for your comment buddy!
BTW, I meant to ask if you knew of a good consultant of course for Ad Sense? I am looking to improve my CTR. Yea, I have to agree 4-8% is something!
Mike
I don’t know of any consultants but Joel Comm has a great book called “The Adsense Code” which was actually a NYT Bestseller if I remember correctly. Try to look for the latest version if you want to read more
This post has come at a great time for me, as I am working on putting out some niche sites with affiliate offers – but also with Adsense to make a little extra hopefully. I haven’t had a whole lot of luck so far with Adsense, (it took me over a year to get my first cheque….and I only average about one each year!), but I am thinking I was giving up too easily before. Hopefully the more sites I get out there, the better things will work – and with a few higher paying ones, then maybe I will see some results.
Thanks for the article – I will be taking everything you said into consideration when I build my own. I love reading your blog – you always have such good information and I actually feel like I am learning from it! Thanks for the tips!
Marie
Definitely don’t give up! My first Adsense payment took a year as well. And I’ll admit I’m still not getting monthly payments but, every 3 months on average. I’ve applied some of the methods here though and I can see an increase already on my sites
.
Hi Glen,
You have spoken a lot on wordpress SEO and am wondering what plug in do you use to display your adsense ads on word press ?
Thank You
For the two sites, one is entered manually into the theme and one is a custom plugin that was created specifically for our needs. There are some good free plugins out there though.
Glenn,
Great Detailed Post. I am also getting started with adsense sites. From reading different forums, I sometimes get worried about account getting banned.
Do you or other readers use any methods/applications to ensure that adsense account doesn’t get banned? I found few products: http://www.protectadsense.com/, http://www.adsenseclicklocker.com/
Hi Ryan,
That’s actually something I’m looking into myself right now as I know Adsense can be quite strict with banning sites. If anyone has their thoughts on this, I would love to hear them.
Hmnn..I’ve been considering experimenting a bit with adsense, but I’m really not sure where I’d put it. It’d probably have to go within content and in my feeds, because anywhere else I think it’d just look tacky and that’s not what I want. But it’d definitely be nice if I can at least cover some of my hosting and time costs by earning a few bucks with it here and there. Hmnn..things to ponder, thanks for giving me new fodder. lol
Warm regards,
C
Hi Cori,
Look at labnol.org and see how he does it.
Under the top nav is the best place and/or in the footer as there is where many people scroll down to.
Right nav bar is a waste of time as most readers don’t see it.
Yeah, it looks like that’s where I’d end up putting it on mine, if at all. I don’t like it in my sidebars at all, so top nav or bottom nav it would have to be, and experiment with my feeds as well. Thanks for the link, it’s interesting to study how others position their ads and work them into the page.
Warm regards,
C
Good point Ivan,
I used the right sidebar option on PluginID when I owned it but the CTR was tiny. I didn’t really want to lose that much traffic or annoy visitors, so that was my reasoning for that. Good to see the discussion going on here!
Hey Cori,
Good to see you here again. I agree that it can look a bit bad on credible sites, and definitely don’t think it’s the best monetisation option for most blogs.
Hi Glen,
Thanks again for the very insightful article. I have basically no experience with AdSense and don’t plan on using it, but I always enjoy learning everything I can from your outstanding articles.
And I loved this excerpt from one of your comments:
“The main reason I started to make money online was because I stopped looking for the secrets and just started doing something.”
Have a great day in South Africa!
Hey Greg,
Thanks a lot buddy. Yesterday the weather was awesome but today I can barely see for the fog
You’re welcome, thanks for the comment!
Very solid advice Glen! Outstanding post as usual. I’ve been using Adsense for years and I still picked up a couple tips here that I am going to test out. Thanks buddy.
Thanks a lot Trent,
Good to see you here as always!
Awesome summary on how to use adsense! I agree do that monetizing with affiliate offers tend to work a LOT better.
I have placed adsense on my site and blended them in with how my site looks. I placed them inside blogposts right after the title. I have not tried any other position since so I guess will be experimenting with what you’ve suggested here. I know it will work because you have tried and tested it already. Thanks for sharing!
You’re welcome Andrew,
Let me know how it goes!
Wrote an article for one of my blogs not too long ago that AdSense don’t make sense. At least not for smaller blogs. As you mentioned, Google is not stupid, but on a small blog with less than 100-200 unique visitors per day, you might be penalised if the same people think they help you out by clicking the ads.
Best solution I have found so far – Less is More or as graphic people say – K.I.S.S. and while AdSense pay decent I’d like to hear more from you about how to find and use affiliates to really make the money online!
Cheers for great posts (as always)
>>but on a small blog with less than 100-200 unique visitors per day, you might be penalised if the same people think they help you out by clicking the ads
AFAIK, Google doesn’t really ‘penalise’ anymore, they simply devalue the clicks to 0. Have you problems with being penalised by click-happy visitors?
I have, yes.
That’s pretty kak, bru. What happened? Google slap you on the wrist, or did you loose that Adsense account?
They banned the domain. I even received a blog comment from a guy laughing saying he clicked on my ads 200 times.
Glen, You said they banned the domain. Didn’t they ban the account? That’s other thing too….I have about 200 sites currently on same adsense account. I have heard that if they find problem with one domain, they ban the whole account.
Let me know if you find any programs/service to prevent banning.
>>I have heard that if they find problem with one domain, they ban the whole account.
Yeah, that’s how I understand it as well, so I’m a bit curious about Glen’s statement that they only banned the domain. Is this a new development? In a way I suppose that if you have lots of sites and only one gives Google issues, they can just ban that one and still make money off of your other sites.
hi im also from south africa!could you please give me some tips to get traffic to my blog!
thank you
Hey,
First of all, remove most of your ads and get your own domain name. Then maybe start here.
Hi Glen.
another awesome post!
I manage quite a few sites and have been struggling to increase the CTR. I will be implementing some of your recommendations. Thanks
Wow glen not only was this amazingly informative but during reading it i had an idea for a mini site like what you are talking about, did the research, found it was highly searched (i’m the target demographic) and had CRAPPY results in Google’s natural search. Thanks! If I make some money on this one I’m sending you a box of brownies
Glen, you are the man! I cant wait to apply these strategies to my own blog. Many thanks for everything!
Some good advice that I intend to make use of.
The niche/industry that I cover happens to be one of those with a fairly low CPC – I’ve seen one or two clicks that top $1.50 – but they usually average between $0.10 and $0.20. Of course, clicks are few and far between, and its something I’ve been wanting to look at.
Of course, given the niche, I’d probably do better with affiliates – you think you’d be up to offering some advice on that some day?
Glen,
What you illustrate in this post is just so powerful that IMHO it needs to be explicitly stated. Any entrepreneur or business owner who’s really interested in how to grow a business must be about the details.
The common habit is to look for the magic pill, but what you show here is about the power of “Optimization” (or testing in Internet marketing parlance) to boost profits.
Taking apart even Point #1 alone, here are some things you “glossed over” which show why you’ve been successful.
a. You’ve obviously been monitoring and comparing (testing) CTR’s between ads that look like part of your website and those that don’t.
b. You started with an eye for immediate improvements (of the little things) in going from “grey” to white backgrounds. We often don’t look at our websites in this way.
c. “Sometime last year Google allowed you to…”. You stay on top of changing conditions affecting your business from outside. Many of us don’t bother to open the emails Google sends us, or think about improvements based upon those changes.
d. Took the time to tweak your font type and size till they were just right and monitored results.
And ALL THAT just from point #1.
It’s been a tremendous discovery finding your blog. Thanks.
Hi Glen
Thanks for providing us with such an awesome blog. I found your website just a short while ago and I have to say that I have loved reading every word of it. Very helpful information in every word you write.
I enjoyed it so much that I couldn’t help but buy your eBook Cloud Living. A few days after buying your eBook I had my first mini site published online and I’m now ready to promote it.
I have some questions that I emailed to you but I am not sure your getting my emails as the support email address in the eBook is not working for me.
I have emailed my questions to the email address you give on this blog as well, so hopefully I will hear from you soon.
Thanks Glen
Thanks for the article Glen.
You mention you replaced the adsense ads with affiliate ads.
So do you have affiliate banner ads in the same spots where the adsense ads used to go? Do these give you the same results as text links to the affiliate offers inside the content?
Hey Glen,
Could you write a post about your other sites. I don’t actually know any of your others, it would be good to see them and where you make your money.
Thanks
[...] Increase Your Income With Google Adsense, ViperChill [...]
I’ve been blogging for 10 years, on and off, but I still am wary on Google AdSense as to if it can bring in a steady stream of income (no matter how small). I usually put my self in the visitor’s/consumer’s shoes, and when I do so, I can’t see myself clicking on an ad. How does this work exactly?
Have you tried simply putting Adsense in place and seeing if it works for you?
Hey! it was nice to spot out blog navbar in the screenshot above. The article is an amazing read as always. What are your thoughts on Adsense section targetting. Does it work?
Hello Glen,
Thanks for another great article, i have always known that blending adsense ads with my content will get more clicks, but i’m just not good with colour codes when creating the adsense, so i just use the default settings. I’ll try to get all the relevant colour codes so i can start blending my ads. Thanks for all the tips and i appreciate the effort you put in to create great value
Hey Karo, one thing I’ve used to help get the relevant color codes is ColorZilla, an addon for firefox (https://addons.mozilla.org/en-US/firefox/addon/271/). Once installed it shows in the bottom left corner of your firefox window. When you want to use it, just click on it and it’ll give you an eyedropper thing (i don’t know if thats the correct term for it but, it’s what I’ll call it), then click on your page where you want to find the color code. After you’ve done that you can right click the colorzilla box and copy the color code
.
Hi Glen,
Good info….
I’m focusing to make money via adsense right now…
But choose the right niche is very important for me…
some says that high paying keyword is the key as well. Hmm… I’m not to sure either low competition keyword or high paying keyword! ….
Hopefully I can take action now based on your tips…
Thans again…
Hi Glen,
Nice article. Maybe something you can add and or test, which works for me: The first adsense ad block that gets loaded, usually brings in the highest CPC. Simply because of the bidding system Google uses. Have you tried this? Optimizing the first loaded adsense ad block (1st in the code) so ppl click on that more frequently then other ad blocks?
“one of the few people who makes a living online without doing it by teaching you how to make a living online”
But you sell cloud living and its part off your incoming…
Very random…
As I’ve mentioned in other posts, it is less than 5% of my monthly income (I don’t even own it anymore) and certainly not enough to live off.
Hi Glen,
I love your work on this site. Both your Cloudliving Ebook and Bookmarking Demon recommendation (yes, I clicked through from your site) have proved very rewarding and valuable. I guess I’m choosing this post to provide some feedback (could have been any, really) and say thanks a lot. I’m a consistent reader but not much of a poster.
This Adsense post is quite amazing in its analysis, btw. Just in-your-face, ridgy didge value. Cheers.
Jamie
Wow, Alot to Follow here.
Hey Man, I really liked the post but your answer to one of the comments was killer stuff: “That sounds like a good plan. The main reason I started to make money online was because I stopped looking for the secrets and just started doing something.”
Imagine I tweeted your comment reply is that hero worship or what. Please place the last statement in the tongue in cheek inverted commas category.
What did you replace your adsense with that converted better?
I’m working on changing my sites over from adsense.
Best regards,
James
[...] think of is to build up a large amount of traffic and then monetise it via Adsense. Adsense can work well in a lot of cases but you can probably monetise the traffic better, depending on which phrases it is coming [...]
Ive just started playing around again with Adsense, and currently have a site thats pulling an average of $3.10 clicks. The hard part of course is getting traffic!
This is a great article dude, Ill be sure to book mark this one. Cheers
How do you blend the ads into the text of your blog or website? I would love to use the keywords, without spamming, into my text. If anyone could look at my blog and offer advice, I’ll gladly hear you out. THANKS!
so unpolished articles are better to make money with adsense !
great share dude!
I use both do-follow and no-follow links for sites, in fact some of the no follow links have provided. Take wikipedia for example, the links are no-follow, but wikipedia often ranks top or near top for relevant searches and people will often scroll down and look at external links for official pages and such.
If you site has some value or you are actively do stuff on the wikipedia article to make it better, then chances are your link won’t be deleted.
There are other big sites that offer the same and I have developed sites where a vast proportion of the traffic came from these no-follow links.
Remember traffic is the name of the game, better to have a poor ranking and lots of traffic, then a high ranking for poorly searched keywords and no traffic.
Hi Glen,
Just created my own niche site and using Adsense as the main revenue stream. I’ve tried to employ the majority of the tips on this page but it’s early days and I’m sure I’ll find that I’ll need to play around with the Adsense a little to improve the clicks.
Cheers.
How far is the site going with adsense?
Did you sell it, still earning or what?
Sheyi
Very nice article on a very precious topic on a right time to me actually. I am going to plan for some earning with my blog and the first thing i had in my mind was Google Adsense so the tips you suggested here in your post are stimulating enough. Thanks for sharing.
i am totally agree with your article, but i think you should mention one
point and that is type of ads, i don’t mean banner-text-and rich media,
i am telling about types like, “adsense for content and adsense for
parking domain, when ever i know this both ad types are working
diffrently, and if we do mistake to get right code, we can’t earn any
money if we got lots of click. i would like to know more about this
matter. please post about this matter. it will be interesting.
Great information
Hi Glen,
When you switched out the Adsense with the Affiliate offer did you add a banner in the place of the Adsense block or did you just use contentual links and call to action to the offer lower in articles?
How did you replace the offere site wide somehow or have to do it manually for each post?
I try not to frequent blogs much but when I see your post in search results, I know you provide great information. Thanks!