9 Ways to Build Your Reputation as a Blogger

Building the reputation of your blog is one thing, but it’s a blogs author who is creating the content and really matters. When I was 16 I started this blog and made all the biggest mistakes. Now at 18 and having achieved a dream job through blogging I think that I’m in a pretty good position to share my advice on how you can start to build your name online.

I’ve seen a few people grow into ‘names’ in my short time online, I remember the first post over at SEO 2.0 and seen how Tad has networked online and wrote great content and came away with a reputation as another knowledgeable person in this industry. You can do it too.

Let’s Go…

1. Use an Image on Your Blog

Think of all the people you ‘respect’ online but haven’t met in person, do you know what they look like? If you are like me the majority of the people you are thinking of will generate their picture in your head. Knowing what someone looks like is definitely a sign of trust and can also lead to people recognising you if you ever attend and industry conferences.

2. Write Posts with Your Full Name

I used to be afraid that people would be able to ‘find me’ online, especially my friends at college (I’m not at college anymore). I quickly got over that and found people much more willing to get in touch and talk to me after finding out what I was called. People like to have someone to relate too when they read your content, so along with an image this really works well.

After doing this on my own sites I found myself being quoted a lot more and subsequently linked too from other blogs in the niche.

3. Guest blog on other sites in your industry

I’ve wrote a guest post on the biggest blog in the search industry, search engine land. I’ve wrote on an up and coming blog named blogstorm, did my first ever guest post at EMoms and I have many more up and coming guest blog opportunities. The reason I do this is not for the links or solely for helping others add content to their site but partly because it gets my name out there to a completely new readerbase.

It takes the average person 8 times to a remember a name / company, guest posts can help you start to reach that number.

4. Network with those who have built up a solid reputation

Networking doesn’t have to be meeting people in person, it can simply be chatting to niche authorities online. In fact, I chat too the top Digg users, a number of CEO’s at the biggest marketing companies and the best minds relating to SEO and SMM…all via Instant Messenger.

Building up relationships with people helps you have someone you can trust to offer services too if you aren’t taking on any more work, people you can discuss ideas with that others wouldn’t understand, and even people to talk about a new product or service you are offering.

5. Comment on Blogs with your Full Name

When I first started engaging in blogs I used a fake name, but I guess you have to have done things badly to see the benefits of doing things properly. Not only will people notice your name and follow though to your site but they will see you being active in the community and start to build an image of you as an authority and networker in your niche.

6. Get Involved in Niche Community Sites

If you are involved in the internet marketing scene you have probably participated in or at least heard of Sphinn. I’ve found a lot of great new blogs to read simply because their authors have been active and approachable via the site. There are many niche news sites you can get involved with, Square Oak has a great list with 83 of them.

7. Get in touch with others via Social Networking Sites

Social Networking sites are a great way to get in touch with those who may not be active in the niche sites or just allow you to get in touch with people on a more personal level. I prefer using Facebook and regularly chat to not only my friends but CEO’s, Internet marketing professionals and a few consultants because that’s the industry I’m involved in.

Not only can you get in touch with people on a personal level but you can also find others with the same interests and build up your network of connections. If you can get the authorities talking about you, you start to become one.

8. Write things that are original / unique

Don’t copy what everyone else is talking about, people want to read what is unique to you and your experiences. Looking back on the first posts of this blog is so embarrassing because I was writing, short direct posts that had no personal mention - I was missing the words ‘I’ and ‘me’.

For example my guest post at Search Engine Land was covering what I taught others that were new to Social Media Marketing. If I do research into something like the top 50 SU users then I share what I’ve learnt and have some unique content in the process. People like content that ’stands out from the crowd’ and it helps build credibility for whoever wrote it…you.

9. Keep it Going

Nobody became well known in an industry overnight. I’ve been writing since July 2006 and I wouldn’t say I’m hugely thought of as an expert in my niche. Darren Rowse didn’t suddenly become the problogger to go to and Brian Clark didn’t suddenly become known as an awesome writer by hundreds of thousands of people.

What these two men did was shared their knowledge on a regular basis, constantly producing content people want to read. Figuring out how to do that is the easy part, keeping it up and doing it is the hard part.

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